AppLovin (APP) EBITDA Margin (2020 - 2026)
AppLovin's EBITDA Margin was 79.37% in Q2 2026, down 0.45 percentage points from 79.82% a year earlier and down 0.61 percentage points from the prior quarter.
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Analysis
AppLovin (APP) EBITDA Margin (2020 - 2026) Analysis & Trends
On a trailing twelve-month basis, AppLovin's EBITDA Margin was 79.40% through Jun 30, 2026, up 1.45 percentage points year-over-year; for FY2025, it was 79.31%, up 6.12 percentage points from FY2024.
- EBITDA Margin has now increased for three consecutive years, with a five-year change of +66.01 percentage points (FY2020 to FY2025).
- In earlier years, EBITDA Margin was 73.19% in FY2024 (+4.70 pp), 68.49% in FY2023 (+50.77 pp), 17.72% in FY2022 (-3.08 pp) and 20.80% in FY2021 (+7.51 pp).
- Quarterly EBITDA Margin has moved between 0.16% (Q1 2022) and 79.98% (Q1 2026) over five years.
- Compared with a year earlier, EBITDA Margin was higher in six of the last seven quarters, with an average year-over-year change of +13.45 percentage points.
- The best year-over-year quarter for EBITDA Margin over five years was Q3 2024 (a gain of 40.25 percentage points); the worst was Q1 2022 (a drop of 16.45 percentage points).
- Per Business Quant data, APP's EBITDA Margin in the three quarters before Q2 2026 was 79.98% (Q1 2026), 78.89% (Q4 2025) and 79.29% (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | EBITDA Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 4,142.52 Bn | 3,900.05 Bn | 73.85 Bn | 39.96% |
| 2 | Meta Platforms | 1,882.44 Bn | 1,584.96 Bn | 49.47 Bn | 41.33% |
| 3 | Netflix | 292.72 Bn | 252.92 Bn | 6.52 Bn | 34.18% |
| 4 | Alibaba Group Holding | 250.25 Bn | 68.12 Bn | 15.11 Bn | - |
| 5 | Shopify | 192.03 Bn | 169.21 Bn | 1.71 Bn | 13.82% |
| 6 | Uber Technologies | 141.56 Bn | 113.53 Bn | 6.38 Bn | 14.69% |
| 7 | Booking Holdings | 121.98 Bn | 55.03 Bn | - | 35.76% |
| 8 | PDD Holdings | 110.31 Bn | -141.62 Bn | 9.45 Bn | - |
| 9 | AppLovin | 102.49 Bn | 92.52 Bn | 1.70 Bn | 79.37% |
| 10 | Spotify Technology | 101.54 Bn | 58.77 Bn | 1.86 Bn | 6.28% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 79.37% |
| Mar 31, 2026 | 79.98% |
| Dec 31, 2025 | 78.89% |
| Sep 30, 2025 | 79.29% |
| Jun 30, 2025 | 79.82% |
| Mar 31, 2025 | 79.37% |
| Dec 31, 2024 | 75.66% |
| Sep 30, 2024 | 75.90% |
| Jun 30, 2024 | 69.33% |
| Mar 31, 2024 | 42.74% |
| Sep 30, 2023 | 35.65% |
| Jun 30, 2023 | 33.49% |
| Mar 31, 2023 | 26.45% |
| Dec 31, 2022 | 11.27% |
| Sep 30, 2022 | 29.88% |
| Jun 30, 2022 | 26.54% |
| Mar 31, 2022 | 0.16% |
| Dec 31, 2021 | 21.95% |
| Sep 30, 2021 | 22.63% |
| Jun 30, 2021 | 21.25% |
API Access
AppLovin EBITDA Margin API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=ebitda-margin&ticker=APP&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "ebitda-margin", "ticker": "APP", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=ebitda-margin&ticker=APP&period=max&api_key=YOUR_API_KEY");
const data = await res.json();