Bilibili (BILI) EBT Margin (2017 - 2026)

Bilibili (BILI) posted quarterly EBT Margin of 2.96% for Q1 2026, up 295.0% year-over-year from 0.75% in Q1 2025, and down 51.48% quarter-over-quarter from 6.1% in Q4 2025.

Bilibili (BILI) EBT Margin (2017 - 2026) Analysis & Trends

Bilibili's EBT Margin history runs 10 years deep, the most recent figure standing at 2.96% for Q1 2026.

  • In Q1 2026, EBT Margin rose 295.0% year-over-year to 2.96%; the TTM figure through Mar 2026 stood at 4.63% (up 688.0% YoY), while the FY2025 annual figure was 3.98%, up 920.0% from the prior year.
  • EBT Margin for Q1 2026 stood at 2.96%, down from 6.1% in the prior quarter.
  • The five-year high for EBT Margin was 6.1% in Q4 2025, with the low at 44.6% in Q1 2022.
  • The 5-year median for EBT Margin is 11.79% (2023), against an average of 13.37%.
  • Peak annual rise in EBT Margin reached 9210 bps in 2022, while the deepest fall reached 2173 bps in 2022.
  • Bilibili's EBT Margin stood at 24.04% in 2022, then gained by 15 bps to 20.34% in 2023, then surged by 104 bps to 0.85% in 2024, then surged by 622 bps to 6.1% in 2025, then sank by 51 bps to 2.96% in 2026.
  • Business Quant data shows BILI's EBT Margin at 2.96% in Q1 2026, 6.1% in Q4 2025, and 5.92% in Q3 2025.

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr) EBT Margin (Qtr)
1 Alphabet 4,165.61 Bn 3,736.57 Bn 73.85 Bn 115.82%
2 Meta Platforms 1,523.46 Bn 1,433.20 Bn 49.47 Bn 30.85%
3 Taboola.com 1,141.85 Bn 1,141.71 Bn 139.48 Mn 1.53%
4 Baidu 288.34 Bn 283.85 Bn 1.88 Mn 11.91%
5 Spotify Technology 103.44 Bn 93.20 Bn 1.75 Bn 20.67%
6 Joyy 77.39 Bn 76.50 Bn 205.64 Mn 6.99%
7 BILI Social International 60.58 Bn 60.58 Bn 405,933.00 19.02%
8 Nebius 50.20 Bn 40.57 Bn 295.20 Mn 0.00%
9 Reddit 30.00 Bn 27.22 Bn 734.60 Mn 31.91%
10 Bilibili 7.55 Bn 5.25 Bn 400.37 Mn 2.96%

Historic Data

Download Data
DateValue
Mar 31, 2026 2.96%
Dec 31, 2025 6.10%
Sep 30, 2025 5.92%
Jun 30, 2025 3.33%
Mar 31, 2025 0.01%
Dec 31, 2024 0.85%
Sep 30, 2024 -1.21%
Jun 30, 2024 -10.03%
Mar 31, 2024 -13.47%
Dec 31, 2023 -20.34%
Sep 30, 2023 -22.73%
Jun 30, 2023 -28.74%
Mar 31, 2023 -11.79%
Dec 31, 2022 -24.04%
Sep 30, 2022 -29.15%
Jun 30, 2022 -40.41%
Mar 31, 2022 -44.60%
Dec 31, 2021 -116.13%
Sep 30, 2021 -51.05%
Jun 30, 2021 -24.47%