Baidu (BIDU) Return on Capital Employed [ROCE] (2009 - 2026)
Baidu (BIDU) reported Return on Capital Employed [ROCE] of -1.83% for the quarter ended Jun 30, 2026, down 6.63 percentage points from 4.80% a year earlier but up 0.05 percentage points from the prior quarter.
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Analysis
Baidu (BIDU) Return on Capital Employed [ROCE] (2009 - 2026) Analysis & Trends
For the year ended Dec 31, 2025, Baidu posted Return on Capital Employed [ROCE] of -1.70%, down 8.01 percentage points from the prior year.
- Return on Capital Employed [ROCE] has a five-year change of -7.37 percentage points (years ended Dec 2020 to Dec 2025).
- By year, Return on Capital Employed [ROCE] came in at 6.32% in the year ended Dec 31, 2024 (-0.34 pp), 6.66% in the year ended Dec 31, 2023 (+1.71 pp), 4.95% in the year ended Dec 31, 2022 (+1.21 pp) and 3.74% in the year ended Dec 31, 2021 (-1.93 pp).
- Five-year quarterly Return on Capital Employed [ROCE] spans a low of -1.87% in the quarter ended Mar 31, 2026 and a high of 6.92% in the quarter ended Jun 30, 2024.
- Year over year, Return on Capital Employed [ROCE] has now declined in each of the last seven quarters, with an average year-over-year change of -4.17 percentage points over the last eight quarters.
- The high point for year-over-year Return on Capital Employed [ROCE] in five years was the quarter ended Jun 30, 2023 (a gain of 2.94 percentage points); the low point was the quarter ended Dec 31, 2025 (a drop of 7.71 percentage points).
- Per Business Quant data, the three quarters before the quarter ended Jun 30, 2026 came in at -1.87% (quarter ended Mar 31, 2026), -1.61% (quarter ended Dec 31, 2025) and -0.97% (quarter ended Sep 30, 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | ROCE (Qtr) |
|---|---|---|---|---|---|
| 1 | Palo Alto Networks | 305.41 Bn | 290.49 Bn | 2.30 Bn | 1.86% |
| 2 | CrowdStrike Holdings | 258.16 Bn | 238.60 Bn | 1.10 Bn | -1.66% |
| 3 | Fortinet | 127.25 Bn | 113.18 Bn | 1.64 Bn | 44.16% |
| 4 | Snowflake | 118.44 Bn | 105.76 Bn | 1.04 Bn | -25.24% |
| 5 | Datadog | 96.25 Bn | 77.89 Bn | 881.34 Mn | 0.30% |
| 6 | Axon Enterprise | 34.94 Bn | 29.46 Bn | 546.45 Mn | 0.40% |
| 7 | MongoDB | 33.06 Bn | 23.53 Bn | 569.77 Mn | -0.47% |
| 8 | Okta | 32.62 Bn | 22.72 Bn | 641.00 Mn | 3.21% |
| 9 | Zscaler | 31.48 Bn | 17.60 Bn | - | - |
| 10 | Baidu | 29.71 Bn | -43.91 Bn | 1.47 Mn | -1.83% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | -1.83% |
| Mar 31, 2026 | -1.87% |
| Dec 31, 2025 | -1.61% |
| Sep 30, 2025 | -0.97% |
| Jun 30, 2025 | 4.80% |
| Mar 31, 2025 | 5.55% |
| Dec 31, 2024 | 6.10% |
| Sep 30, 2024 | 6.71% |
| Jun 30, 2024 | 6.92% |
| Mar 31, 2024 | 6.76% |
| Dec 31, 2023 | 6.74% |
| Sep 30, 2023 | 6.66% |
| Jun 30, 2023 | 6.32% |
| Mar 31, 2023 | 5.92% |
| Dec 31, 2022 | 5.43% |
| Sep 30, 2022 | 4.55% |
| Jun 30, 2022 | 3.38% |
| Mar 31, 2022 | 3.31% |
| Dec 31, 2021 | 3.40% |
| Sep 30, 2021 | 4.28% |
API Access
Baidu Return on Capital Employed [ROCE] API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=return-on-capital-employed-%5Broce%5D&ticker=BIDU&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "return-on-capital-employed-[roce]", "ticker": "BIDU", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=return-on-capital-employed-%5Broce%5D&ticker=BIDU&period=max&api_key=YOUR_API_KEY");
const data = await res.json();