Baidu, Inc. Insider Ownership | BIDU

Insider Holdings by Owner

10.15Mn Shares

Insider Ownership Statistics

as of 30 Sep, 2026

Insider Ownership

29.52%

Shares Held by Insiders

10.15Mn

filed for Sep 2026

Shares Outstanding

34.38Mn

34,375,000 shares

Direct Holdings

151.54K

Indirect: 9.99Mn

Net Shares Traded (QoQ)

0

no net change in Sep 2026

Insiders Holding Shares

2

with Form 4 holdings on file

Shares Owned by Insiders

Shares held % of outstanding

Latest —

Average ownership —

Peak ownership —

Shares Purchased/Sold by Insiders

Bought Sold

Latest quarter —

Net over range —

Buying quarters —

Insider Ownership Summary

Updated Oct 11, 2026

Over the trailing 12 months, BIDU insiders sold $2 million worth of shares (122.58K shares) in open-market trades, with no open-market purchases.

Jixun Foo (Director) sold the most Baidu stock on the open market over the past 12 months, $2 million (122.58K shares), most recently on May 21, 2026.
In transactions other than open-market trades, Baidu insiders acquired 1.53Mn shares through option exercises and conversions over the past 12 months.
Per Business Quant, BIDU insiders together hold 10.15Mn shares based on their latest Form 4 filings.
Baidu insiders hold 151.54K shares directly (1.49% of their total) and 9.99Mn shares (98.51%) indirectly, through entities such as trusts and partnerships.
BIDU's insider total is spread across 2 insiders who have filed a Form 4 in the past two years.
Baidu's top two insider holders by shares held are Yanhong Robin Li (Director, officer and 10% owner, 9.99Mn shares) and Haijian He (Chief Financial Officer, 151.54K shares).
Yanhong Robin Li alone accounts for 98.51% of the shares held by Baidu insiders.
Institutions accounted for 17.51% of BIDU's outstanding shares in Q2 2026.
In the past year, 3 insiders of Baidu submitted 4 Form 4 filings reporting trades, awards or other transactions.
These insider figures for Baidu are based on Form 4 filings through August 11, 2026.

Form 4 Holdings

Insiders Holding BIDU

Insiders 2

Shares held 10.15Mn

Of outstanding 29.52%

#	Insider	Position	Direct	Indirect	Total	Share of Insiders	Last Filed
1	Yanhong Robin Li	Director, Officer, TenPercentOwner	0	9,994,520	9,994,520	98.5%	11 Aug, 2026
2	Haijian He	Chief Financial Officer	151,536	0	151,536	1.5%	10 Aug, 2026

Each row is that insider’s most recently reported position, from Form 4 filings over the last 60 months — which is why this total does not tie to the quarterly series above, where a quarter counts only the insiders who filed in it. Shares held through a fund or institutional portfolio are counted on the institutional ownership page instead.

Form 4 Filings

11 Insider Transactions

Source SEC Form 4

Latest quarter Sep 2026

Date	Insider	Position	Transaction	Shares	Price	Value	Shares Held After	Ownership
08 Aug, 2026	Yanhong Robin Li	Director, Officer, TenPercentOwner	Acquired M	510,808	$0.00	$0	9,652,424	Indirect
09 Aug, 2026	Yanhong Robin Li	Director, Officer, TenPercentOwner	Acquired M	342,096	$0.00	$0	9,994,520	Indirect
08 Aug, 2026	Yanhong Robin Li	Director, Officer, TenPercentOwner	Disposed M	510,808	$0.00	$0	1,021,624	Indirect
09 Aug, 2026	Yanhong Robin Li	Director, Officer, TenPercentOwner	Disposed M	342,096	$0.00	$0	342,104	Indirect
07 Aug, 2026	Yanhong Robin Li	Director, Officer, TenPercentOwner	Acquired M	527,200	$0.00	$0	9,141,616	Indirect
07 Aug, 2026	Haijian He	Chief Financial Officer	Acquired M	151,536	$0.00	$0	151,536	Direct
06 Aug, 2026	Haijian He	Chief Financial Officer	Acquired A	122,792	$0.00	$0	122,792	Direct
07 Aug, 2026	Haijian He	Chief Financial Officer	Disposed M	151,536	$0.00	$0	454,624	Direct
06 Aug, 2026	Yanhong Robin Li	Director, Officer, TenPercentOwner	Acquired A	1,966,824	$0.00	$0	1,966,824	Direct
07 Aug, 2026	Yanhong Robin Li	Director, Officer, TenPercentOwner	Disposed M	527,200	$0.00	$0	1,581,624	Indirect
21 May, 2026	Jixun Foo	Director	Disposed S	122,584	$16.32	$2.00Mn	0	Direct

Baidu BIDU Insider Ownership