Online Marketing Services was Baidu’s largest product and service line in fiscal 2025, bringing in $67.84B of $129.08B (53%).
| Product and Service | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|---|
| Online Marketing Services | $74.71B | $81.20B | $78.56B | $67.84B | ||||||
| Other Revenue Other | — | $53.40B | $54.56B | $61.24B | ||||||
| Product & Service, Other | $48.96B | — | — | — | ||||||
| Others | — | — | — | — | ||||||
| Membership | — | — | — | — | ||||||
| Online Advertising Service | — | — | — | — | ||||||
| Other Revenue Iqiyi Membership Service | — | — | — | — | ||||||
| Other Revenue Ai Cloud | — | — | — | — | ||||||
| Other Revenue Others | — | — | — | — | ||||||
| Other Revenue Content Distribution | — | — | — | — | ||||||
| Interest Income Earned From Provision Of Financial Services | — | — | — | — | ||||||
| Other Revenue Interest Income Earned From Provision Of Financial Services | — | — | — | — | ||||||
| Other Revenue Iqiyi Content Distribution | — | — | — | — | ||||||
| Other Interest Income Earned From Provision Of Financial Services | — | — | — | — | ||||||
| Intersegment Eliminations & Adjustments | — | — | — | — | ||||||
| Total | $123.68B | $134.60B | $133.13B | $129.08B |
Baidu brought in $129.08B from its two product and service lines in fiscal 2025, the year ended December 31, 2025. That was down 3.0% from $133.13B in fiscal 2024. Online Marketing Services was the largest at $67.84B (52.6%), ahead of Other Revenue Other at $61.24B (47.4%).
Compared with fiscal 2024, Other Revenue Other grew 12.2% to $61.24B, while Online Marketing Services fell 13.7% to $67.84B.
Baidu stopped reporting Product & Service, Other as a separate line after fiscal 2022, when it brought in $48.96B.
Baidu Core Business was Baidu’s largest segment in fiscal 2025, bringing in $102.49B of $129.68B (79%).
| Segment | FY 2015 | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Baidu Core Business | — | $103.47B | $104.71B | $102.49B | |||||||
| Baidu Core | $95.43B | — | — | — | |||||||
| Iqiyi | $29.00B | $31.87B | $29.23B | $27.29B | |||||||
| Intersegment Eliminations & Adjustments | — | -$740.00M | -$812.00M | -$99.00M | |||||||
| Total | $124.43B | $134.60B | $133.13B | $129.68B |
Baidu brought in $129.68B from its three segments in fiscal 2025, the year ended December 31, 2025. That was down 2.6% from $133.13B in fiscal 2024. Baidu Core Business was the largest at $102.49B (79.0%), ahead of Iqiyi at $27.29B (21.0%).
Compared with fiscal 2024, Baidu Core Business fell 2.1% to $102.49B and Iqiyi fell 6.6% to $27.29B.
Baidu began breaking out Baidu Core Business in fiscal 2023, when it brought in $103.47B. Baidu stopped reporting Baidu Core as a separate segment after fiscal 2022, when it brought in $95.43B. The total is net of Intersegment Eliminations & Adjustments, which took $99.00M off revenue in fiscal 2025.
Baidu (BIDU) reports its revenue by product and service and by segment. In fiscal 2025, Online Marketing Services was its largest product and service line, bringing in $67.84B (52.6% of the total), followed by Other Revenue Other at $61.24B (47.4%).
Online Marketing Services was Baidu's largest product and service line in fiscal 2025, bringing in $67.84B, or 52.6% of the $129.08B total across its two product and service lines.
Baidu Core Business was Baidu's largest segment in fiscal 2025, bringing in $102.49B, or 79.0% of the $129.68B total across its three segments.
Other Revenue Other grew faster than Online Marketing Services in fiscal 2025, up 12.2% from $54.56B to $61.24B. Online Marketing Services fell 13.7% to $67.84B.
Every figure comes from Baidu's annual financial filings, as reported. Each line keeps the name Baidu gives it, and years follow its fiscal calendar.
Baidu's revenue by product and service goes back to fiscal 2016, with figures through fiscal 2025. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.