Online Marketing Services was Baidu’s largest product and service line in fiscal 2025, bringing in $9.70B of $18.46B (53%).
| Product and Service | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2023 | FY 2025 |
|---|---|---|---|---|---|---|---|---|
| Online Marketing Services | $81.20B | $9.70B | ||||||
| Membership | — | — | ||||||
| Other Revenue Other | $53.40B | $8.76B | ||||||
| Other Revenue Ai Cloud | — | — | ||||||
| Online Advertising Service | — | — | ||||||
| Other Revenue Iqiyi Membership Service | — | — | ||||||
| Others | — | — | ||||||
| Other Revenue | — | — | ||||||
| Other Revenue Content Distribution | — | — | ||||||
| Interest Income Earned From Provision Of Financial Services | — | — | ||||||
| Other Revenue Iqiyi Content Distribution | — | — | ||||||
| Total | $134.60B | $18.46B |
Baidu brought in $18.46B from its two product and service lines in fiscal 2025, the year ended December 31, 2025. That was down 86.3% from $134.60B in fiscal 2023, the previous year with figures. Online Marketing Services was the largest at $9.70B (52.6%), ahead of Other Revenue Other at $8.76B (47.4%).
Compared with fiscal 2023, the previous year with figures, Other Revenue Other fell 83.6% to $8.76B and Online Marketing Services fell 88.1% to $9.70B. From fiscal 2023 to 2025, combined revenue from these lines fell from $134.60B to $18.46B, a compound annual decline of 63.0%. Online Marketing Services' share of the total fell from 60.3% to 52.6%.
Baidu Core Business was Baidu’s largest segment in fiscal 2025, bringing in $14.66B of $18.56B (79%).
| Segment | FY 2015 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2023 | FY 2025 |
|---|---|---|---|---|---|---|---|---|
| Baidu Core Business | $103.47B | $14.66B | ||||||
| Baidu Core | — | — | ||||||
| Iqiyi | $31.87B | $3.90B | ||||||
| Total | $135.34B | $18.56B |
Baidu brought in $18.56B from its two segments in fiscal 2025, the year ended December 31, 2025. That was down 86.3% from $135.34B in fiscal 2023, the previous year with figures. Baidu Core Business was the largest at $14.66B (79.0%), ahead of Iqiyi at $3.90B (21.0%).
Compared with fiscal 2023, the previous year with figures, Baidu Core Business fell 85.8% to $14.66B and Iqiyi fell 87.8% to $3.90B. From fiscal 2023 to 2025, combined revenue from these segments fell from $135.34B to $18.56B, a compound annual decline of 63.0%. Baidu Core Business' share of the total rose from 76.4% to 79.0%.
Baidu (BIDU) reports its revenue by product and service and by segment. In fiscal 2025, Online Marketing Services was its largest product and service line, bringing in $9.70B (52.6% of the total), followed by Other Revenue Other at $8.76B (47.4%).
Online Marketing Services was Baidu's largest product and service line in fiscal 2025, bringing in $9.70B, or 52.6% of the $18.46B total across its two product and service lines.
Baidu Core Business was Baidu's largest segment in fiscal 2025, bringing in $14.66B, or 79.0% of the $18.56B total across its two segments.
Every figure comes from Baidu's annual financial filings, as reported. Each line keeps the name Baidu gives it, and years follow its fiscal calendar.
Baidu's revenue by product and service goes back to fiscal 2016, with figures through fiscal 2025. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.