Baidu (BIDU) Return on Assets [ROA] (2009 - 2026)
Baidu (BIDU) posted Return on Assets [ROA] of -0.80% for the quarter ended Jun 30, 2026, down 6.94 percentage points from 6.14% a year earlier and down 1.03 percentage points from the prior quarter.
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Analysis
Baidu (BIDU) Return on Assets [ROA] (2009 - 2026) Analysis & Trends
For the year ended Dec 31, 2025, Baidu's Return on Assets [ROA] came in at 1.27%, down 4.21 percentage points from the prior year.
- Annual Return on Assets [ROA] shows a five-year change of -4.91 percentage points (years ended Dec 2020 to Dec 2025).
- In prior years, Baidu's Return on Assets [ROA] was 5.48% in the year ended Dec 31, 2024 (+0.54 pp), 4.95% in the year ended Dec 31, 2023 (+3.04 pp), 1.91% in the year ended Dec 31, 2022 (-0.24 pp) and 2.15% in the year ended Dec 31, 2021 (-4.03 pp).
- The figure for the quarter ended Jun 30, 2026 stands as the lowest quarterly Return on Assets [ROA] since the quarter ended Jun 30, 2022.
- On a year-over-year basis, Return on Assets [ROA] has declined in each of the last four quarters, with an average year-over-year change of -2.40 percentage points over the last eight quarters.
- The strongest year-over-year quarter for Return on Assets [ROA] in the past five years was the quarter ended Mar 31, 2023, with a gain of 8.54 percentage points; the weakest was the quarter ended Mar 31, 2022, with a drop of 17.53 percentage points.
- According to Business Quant data, Return on Assets [ROA] for the three prior quarters was 0.24% (quarter ended Mar 31, 2026), 1.19% (quarter ended Dec 31, 2025) and 1.89% (quarter ended Sep 30, 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | ROA (Qtr) |
|---|---|---|---|---|---|
| 1 | Palo Alto Networks | 305.41 Bn | 290.49 Bn | 2.30 Bn | 0.65% |
| 2 | CrowdStrike Holdings | 258.16 Bn | 238.60 Bn | 1.10 Bn | 0.68% |
| 3 | Fortinet | 127.25 Bn | 113.18 Bn | 1.64 Bn | 20.44% |
| 4 | Snowflake | 118.44 Bn | 105.76 Bn | 1.04 Bn | -12.62% |
| 5 | Datadog | 96.25 Bn | 77.89 Bn | 881.34 Mn | 2.45% |
| 6 | Axon Enterprise | 34.94 Bn | 29.46 Bn | 546.45 Mn | 2.74% |
| 7 | MongoDB | 33.06 Bn | 23.53 Bn | 569.77 Mn | 1.57% |
| 8 | Okta | 32.62 Bn | 22.72 Bn | 641.00 Mn | 3.20% |
| 9 | Zscaler | 31.48 Bn | 17.60 Bn | - | - |
| 10 | Baidu | 29.71 Bn | -43.91 Bn | 1.47 Mn | -0.80% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | -0.80% |
| Mar 31, 2026 | 0.24% |
| Dec 31, 2025 | 1.19% |
| Sep 30, 2025 | 1.89% |
| Jun 30, 2025 | 6.14% |
| Mar 31, 2025 | 5.91% |
| Dec 31, 2024 | 5.62% |
| Sep 30, 2024 | 5.29% |
| Jun 30, 2024 | 5.13% |
| Mar 31, 2024 | 5.15% |
| Dec 31, 2023 | 5.41% |
| Sep 30, 2023 | 6.01% |
| Jun 30, 2023 | 4.16% |
| Mar 31, 2023 | 3.80% |
| Dec 31, 2022 | 2.02% |
| Sep 30, 2022 | 0.95% |
| Jun 30, 2022 | -3.59% |
| Mar 31, 2022 | -4.74% |
| Dec 31, 2021 | 1.96% |
| Sep 30, 2021 | 2.79% |
API Access
Baidu Return on Assets [ROA] API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=return-on-assets-%5Broa%5D&ticker=BIDU&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "return-on-assets-[roa]", "ticker": "BIDU", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=return-on-assets-%5Broa%5D&ticker=BIDU&period=max&api_key=YOUR_API_KEY");
const data = await res.json();