Baidu (BIDU) Gross Margin (2009 - 2026)
Baidu's Gross Margin was 0.03% in the quarter ended Jun 30, 2026, down 0.05 percentage points from 0.08% a year earlier and down 0.01 percentage points from the prior quarter.
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Analysis
Baidu (BIDU) Gross Margin (2009 - 2026) Analysis & Trends
On a trailing twelve-month basis, Baidu's Gross Margin was 9.83% through Jun 30, 2026, up 9.75 percentage points year-over-year; for the year ended Dec 31, 2025, it came in at 43.88%, down 7.26 percentage points from the prior year.
- Gross Margin shows a five-year change of -2.43 percentage points (years ended Dec 2020 to Dec 2025).
- In earlier years, Gross Margin was 51.14% in the year ended Dec 31, 2024 (+11.47 pp), 39.67% in the year ended Dec 31, 2023 (+0.08 pp), 39.59% in the year ended Dec 31, 2022 (+39.58 pp) and 0.01% in the year ended Dec 31, 2021 (-46.30 pp).
- Quarterly Gross Margin has moved between 0.02% (the quarter ended Dec 31, 2025) and 54.38% (the quarter ended Jun 30, 2023) over five years.
- Compared with a year earlier, Gross Margin has declined for three straight quarters, with an average year-over-year change of +5.11 percentage points over the last eight quarters.
- The best year-over-year quarter for Gross Margin over five years was the quarter ended Jun 30, 2022 (a gain of 49.60 percentage points); the worst was the quarter ended Jun 30, 2024 (a drop of 54.32 percentage points).
- Per Business Quant data, BIDU's Gross Margin in the three quarters before the quarter ended Jun 30, 2026 was 0.04% (quarter ended Mar 31, 2026), 0.02% (quarter ended Dec 31, 2025) and 41.03% (quarter ended Sep 30, 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Gross Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Palo Alto Networks | 300.99 Bn | 286.06 Bn | 2.30 Bn | 67.57% |
| 2 | CrowdStrike Holdings | 268.24 Bn | 248.64 Bn | 1.10 Bn | 74.57% |
| 3 | Fortinet | 140.46 Bn | 126.39 Bn | 1.64 Bn | 80.24% |
| 4 | Snowflake | 125.32 Bn | 112.64 Bn | 1.04 Bn | 67.02% |
| 5 | Datadog | 101.78 Bn | 83.42 Bn | 881.34 Mn | 78.59% |
| 6 | Okta | 40.13 Bn | 30.23 Bn | 641.00 Mn | 79.63% |
| 7 | Zscaler | 37.30 Bn | 23.42 Bn | - | - |
| 8 | Axon Enterprise | 33.20 Bn | 27.72 Bn | 546.45 Mn | 60.42% |
| 9 | MongoDB | 31.59 Bn | 22.06 Bn | 569.77 Mn | 73.83% |
| 10 | Baidu | 2.88 Bn | -72.55 Bn | 1.76 Mn | 0.04% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 0.04% |
| Mar 31, 2026 | 0.04% |
| Dec 31, 2025 | 0.02% |
| Sep 30, 2025 | 41.03% |
| Jun 30, 2025 | 0.08% |
| Mar 31, 2025 | 0.09% |
| Dec 31, 2024 | 0.06% |
| Sep 30, 2024 | 0.08% |
| Jun 30, 2024 | 0.06% |
| Mar 31, 2024 | 0.07% |
| Dec 31, 2023 | 0.05% |
| Sep 30, 2023 | 0.07% |
| Jun 30, 2023 | 54.38% |
| Mar 31, 2023 | 0.08% |
| Dec 31, 2022 | 48.77% |
| Sep 30, 2022 | 51.99% |
| Jun 30, 2022 | 48.83% |
| Mar 31, 2022 | 45.23% |
| Dec 31, 2021 | 47.75% |
| Sep 30, 2021 | 49.48% |
API Access
Baidu Gross Margin API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=gross-margin&ticker=BIDU&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "gross-margin", "ticker": "BIDU", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=gross-margin&ticker=BIDU&period=max&api_key=YOUR_API_KEY");
const data = await res.json();