Baidu (BIDU) EBITDA Margin (2009 - 2023)
Baidu (BIDU) reported EBITDA Margin of 1.92% for the year ended Dec 31, 2025, down 19.76 percentage points from 21.68% a year earlier.
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Analysis
Baidu (BIDU) EBITDA Margin (2009 - 2023) Analysis & Trends
Dating back to the year ended Dec 31, 2009, Baidu's EBITDA Margin record includes 17 years.
- EBITDA Margin has a five-year change of -194.48 percentage points (years ended Dec 2020 to Dec 2025).
- The figure for the year ended Dec 31, 2025 ranks as the lowest annual EBITDA Margin in data going back to the year ended Dec 31, 2009.
- According to Business Quant data, EBITDA Margin came in at 21.68% in the year ended Dec 31, 2024 (-0.37 pp), 22.05% in the year ended Dec 31, 2023 (+3.57 pp), 18.48% in the year ended Dec 31, 2022 (+5.09 pp) and 13.39% in the year ended Dec 31, 2021 (-183.01 pp).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | EBITDA Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Palo Alto Networks | 299.94 Bn | 285.01 Bn | 2.30 Bn | 20.32% |
| 2 | CrowdStrike Holdings | 268.06 Bn | 248.47 Bn | 1.10 Bn | 11.58% |
| 3 | Fortinet | 140.29 Bn | 126.22 Bn | 1.64 Bn | 40.40% |
| 4 | Snowflake | 125.14 Bn | 112.46 Bn | 1.04 Bn | -8.70% |
| 5 | Datadog | 101.07 Bn | 82.71 Bn | 881.34 Mn | 4.19% |
| 6 | Okta | 39.97 Bn | 30.06 Bn | 641.00 Mn | 20.62% |
| 7 | Zscaler | 37.13 Bn | 23.25 Bn | - | - |
| 8 | Axon Enterprise | 33.37 Bn | 27.90 Bn | 546.45 Mn | 8.76% |
| 9 | MongoDB | 31.91 Bn | 22.38 Bn | 569.77 Mn | 4.58% |
| 10 | Baidu | 2.89 Bn | -72.53 Bn | 1.76 Mn | - |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Mar 31, 2023 | 21.50% |
| Dec 31, 2022 | 18.97% |
| Sep 30, 2022 | 22.36% |
| Jun 30, 2022 | 16.83% |
| Mar 31, 2022 | 14.43% |
| Dec 31, 2021 | 10.86% |
| Sep 30, 2021 | 11.14% |
| Mar 31, 2021 | 15.55% |
| Dec 31, 2020 | 21.43% |
| Jun 30, 2020 | 19.41% |
| Mar 31, 2020 | 4.42% |
| Dec 31, 2019 | 23.91% |
| Sep 30, 2019 | 13.26% |
| Jun 30, 2019 | 5.97% |
| Mar 31, 2019 | 1.45% |
| Dec 31, 2018 | 8.93% |
| Sep 30, 2018 | 33.90% |
| Jun 30, 2018 | 23.95% |
| Mar 31, 2018 | 25.40% |
| Dec 31, 2017 | 22.46% |
API Access
Baidu EBITDA Margin API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=ebitda-margin&ticker=BIDU&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "ebitda-margin", "ticker": "BIDU", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=ebitda-margin&ticker=BIDU&period=max&api_key=YOUR_API_KEY");
const data = await res.json();