Digital Turbine (APPS) Selling, General & Administrative (2010 - 2025)
Digital Turbine's Selling, General & Administrative was $28.9 million in fiscal Q3 2026 (quarter ended Dec 31, 2025), down 32.5% from $42.79 million a year earlier and down 15.2% from the prior quarter.
Digital Turbine (APPS) Selling, General & Administrative (2010 - 2025) Analysis & Trends
On a trailing twelve-month basis, Digital Turbine's Selling, General & Administrative was $151.05 million through Dec 31, 2025, down 11.5% year-over-year; for FY2025 (ended Mar 31, 2025), it was $173.65 million, up 2.4% from FY2024.
- Selling, General & Administrative has now increased for six consecutive fiscal years, with a five-year compound annual growth rate of 58.8% (FY2020 to FY2025).
- In earlier fiscal years, Selling, General & Administrative was $169.62 million in FY2024 (+9.9%), $154.28 million in FY2023 (+11.1%), $138.84 million in FY2022 (+309.1%) and $33.94 million in FY2021 (+97.3%).
- The fiscal Q3 2026 figure marks the lowest quarterly Selling, General & Administrative since fiscal Q1 2022.
- Compared with a year earlier, Selling, General & Administrative has declined for three straight quarters, with an average decline of 4.6% over the last eight quarters.
- The best year-over-year quarter for Selling, General & Administrative over five years was fiscal Q3 2022 (growth of 490.5%); the worst was fiscal Q3 2026 (a decline of 32.5%).
- Per Business Quant data, APPS's Selling, General & Administrative in the three fiscal quarters before Q3 2026 was $34.08 million (Q2 2026), $42.91 million (Q1 2026) and $45.16 million (Q4 2025).
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | SG&A (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 4,180.92 Bn | 3,938.44 Bn | 73.85 Bn | 6.46 Bn |
| 2 | Meta Platforms | 1,847.76 Bn | 1,550.28 Bn | 49.47 Bn | 5.61 Bn |
| 3 | Netflix | 289.73 Bn | 249.92 Bn | 6.52 Bn | 498.85 Mn |
| 4 | Alibaba Group Holding | 249.81 Bn | 67.68 Bn | 15.11 Bn | -1.87 Bn |
| 5 | Shopify | 192.08 Bn | 169.26 Bn | 1.71 Bn | 136.00 Mn |
| 6 | Uber Technologies | 139.76 Bn | 111.74 Bn | 6.38 Bn | 935.00 Mn |
| 7 | Booking Holdings | 122.41 Bn | 55.46 Bn | - | 217.00 Mn |
| 8 | PDD Holdings | 110.94 Bn | -140.99 Bn | 9.45 Bn | -345.00 Mn |
| 9 | Spotify Technology | 100.32 Bn | 57.56 Bn | 1.86 Bn | 172.03 Mn |
| 10 | Digital Turbine | 1.33 Bn | 1.18 Bn | - | - |
Historic Data
| Date | Value |
|---|---|
| Dec 31, 2025 | 28.90 Mn |
| Sep 30, 2025 | 34.08 Mn |
| Jun 30, 2025 | 42.91 Mn |
| Mar 31, 2025 | 45.16 Mn |
| Dec 31, 2024 | 42.79 Mn |
| Sep 30, 2024 | 42.18 Mn |
| Jun 30, 2024 | 43.52 Mn |
| Mar 31, 2024 | 42.28 Mn |
| Dec 31, 2023 | 45.46 Mn |
| Sep 30, 2023 | 41.39 Mn |
| Jun 30, 2023 | 40.50 Mn |
| Mar 31, 2023 | 39.95 Mn |
| Dec 31, 2022 | 39.13 Mn |
| Sep 30, 2022 | 37.47 Mn |
| Jun 30, 2022 | 37.73 Mn |
| Mar 31, 2022 | 33.61 Mn |
| Dec 31, 2021 | 39.92 Mn |
| Sep 30, 2021 | 41.31 Mn |
| Jun 30, 2021 | 23.99 Mn |
| Mar 31, 2021 | 11.84 Mn |
Digital Turbine Selling, General & Administrative API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=selling-general-and-administrative&ticker=APPS&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "selling-general-and-administrative", "ticker": "APPS", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=selling-general-and-administrative&ticker=APPS&period=max&api_key=YOUR_API_KEY");
const data = await res.json();