In-App Purchases Revenue was AppLovin’s largest product and service line in fiscal 2020, bringing in $739.93M of $1.45B (51%).
| Product and Service | FY 2019 | FY 2020 |
|---|---|---|
| In-App Purchases Revenue | — | $739.93M |
| Business Revenue—Apps | $397.64M | — |
| In-App Advertising Revenue | — | $503.87M |
| Consumer Revenue | $398.16M | — |
| Software Platform Revenue | — | $207.29M |
| Business Revenue—Software Platform | $198.31M | — |
| Total | $994.10M | $1.45B |
AppLovin brought in $1.45B from its three product and service lines in fiscal 2020, the year ended December 31, 2020. AppLovin regrouped these lines after fiscal 2019, so the total does not compare directly with that year's $994.10M. In-App Purchases Revenue was the largest at $739.93M (51.0%), ahead of In-App Advertising Revenue at $503.87M (34.7%) and Software Platform Revenue at $207.29M (14.3%).
AppLovin began breaking out In-App Purchases Revenue in fiscal 2020, In-App Advertising Revenue in fiscal 2020 and Software Platform Revenue in fiscal 2020. AppLovin stopped reporting Consumer Revenue ($398.16M in fiscal 2019), Business Revenue—Apps ($397.64M in fiscal 2019) and Business Revenue—Software Platform ($198.31M in fiscal 2019) as separate lines.
AppLovin (APP) reports its revenue by product and service. In fiscal 2020, In-App Purchases Revenue was its largest product and service line, bringing in $739.93M (51.0% of the total), followed by In-App Advertising Revenue at $503.87M (34.7%).
In-App Purchases Revenue was AppLovin's largest product and service line in fiscal 2020, bringing in $739.93M, or 51.0% of the $1.45B total across its three product and service lines.
Every figure comes from AppLovin's annual financial filings, as reported. Each line keeps the name AppLovin gives it, and years follow its fiscal calendar.
AppLovin's revenue by product and service goes back to fiscal 2019, with figures through fiscal 2020. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.