PINS vs SNAP vs RUM Stock Comparison

Pinterest, Snap and Rum Prices as of Oct 26, 2026 Peers: Industry group
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PINS Pinterest, Inc.
$21.22 +12.3% 1M -37.5% 1Y
Market cap
$11.71B
P/E
47.0x
Revenue (TTM)
$4.56B
Div. yield
–
Social Media Technology
5 wins
SNAP Snap Inc
$6.34 +16.8% 1M -20.3% 1Y
Market cap
$10.23B
P/E
–
Revenue (TTM)
$6.35B
Div. yield
–
Social Media Technology
2 wins
RUM RUM Group Inc.
$5.37 -35.8% 1M -24.8% 1Y
Market cap
$1.65B
P/E
–
Revenue (TTM)
$117.28M
Div. yield
–
Social Media Technology
1 win

Head to Head

8 decided of 12

Pinterest leads on 5 of the 12 questions below (Pinterest 5, Snap 2, Rum 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionPINSSNAPRUMLeader
Larger companyMarket capitalisation $11.71B $10.23B $1.65B PINS
Cheaper on earningsLower P/E, profitable companies only 47.0x -32.9x -10.4x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS 10.3x — — –
Faster revenue growthRevenue growth, trailing twelve months +16.6% +12.6% +12.7% PINS
More profitableNet margin, trailing twelve months 5.5% -4.9% -135.0% PINS
Better return on capitalReturn on invested capital — -5.8% — –
Less leveragedLower net debt / EBITDA — -5.9x -1.2x SNAP
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -37.5% -20.3% -24.8% SNAP
Better 5-year returnAnnualised price return, 5 years -14.1%/yr -34.4%/yr -11.2%/yr RUM
Less volatileAnnualised volatility, 1 year 55.8% 58.3% 77.4% PINS
Higher overall scoreMean of the five percentile scores vs peers 73/100 56/100 33/100 PINS

Percentile Scorecard

PINSSNAPRUM

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisPINSSNAPRUM
Valuation 51 #82 of 167 42 #97 of 167 20 #134 of 167
Growth 65 #54 of 153 87 #21 of 153 38 #95 of 153
Profitability 71 #45 of 153 35 #100 of 153 9 #140 of 153
Financial Health 83 #32 of 179 42 #105 of 179 66 #61 of 179
Shareholder Returns 96 #5 of 94 72 #27 of 94 –
Overall 73 56 33
  • PINS ranked among 185 companies in Internet Platforms
  • SNAP ranked among 185 companies in Internet Platforms
  • RUM ranked among 185 companies in Internet Platforms

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodPINSSNAPRUMSPY
1 month +12.3%+16.8%-35.8% -0.8%
3 months -9.7%+40.3%-11.1% +3.5%
6 months +4.4%+4.6%-25.5% +7.0%
Year to date -18.0%-21.4%-15.0% +12.2%
1 year -37.5%-20.3%-24.8% +13.0%
3 years -12.9%-31.8%+11.2% +86.3%
3 years, per year -4.5%-12.0%+3.6% +23.1%
5 years -53.2%-87.8%-44.8% +68.6%
5 years, per year -14.1%-34.4%-11.2% +11.0%

Risk

MeasurePINSSNAPRUMSPY
Volatility, 1Y 55.8%58.3%77.4% 12.7%
Downside volatility, 1Y 67.5%58.2%71.3% 12.7%
Beta vs S&P 500, 1Y 0.862.223.21 1.00
Return / volatility, 1Y -0.67-0.35-0.32 1.02
Max drawdown, 5Y -68.4%-92.9%-79.8% -25.4%
From 52-week high -39.8%-30.3%-47.5% -1.8%
52-week high $35.24$9.09$10.23 $779.14
52-week low $15.42$3.93$4.67 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultiplePINSSNAPRUM
P/E now vs peer median 48.0xmedian 17.5x -33.9xmedian 17.5x -9.6xmedian 17.5x
P/S now vs peer median 2.6xmedian 1.4x 1.7xmedian 1.4x 22.7xmedian 1.4x
EV/EBITDA now vs peer median 41.6xmedian 14.5x -79.6xmedian 14.5x -21.1xmedian 14.5x
P/FCF now vs peer median 9.4xmedian 12.1x 15.5xmedian 12.1x —median 12.1x
P/B now vs peer median 4.1xmedian 1.7x 5.7xmedian 1.7x 1.9xmedian 1.7x
PEG now vs peer median 1.08median 0.41 -0.86median 0.41 0.43median 0.41

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsPINSSNAPRUM
Revenue $4.56B $6.35B $117.28M
Gross profit $3.62B $3.64B –
Operating income $224.20M -$323.82M -$161.05M
Net income $248.92M -$311.24M -$160.12M
Free cash flow $1.28B $705.55M –
R&D $1.57B $1.95B $20.75M
EPS (diluted) $0.44 $-0.19 $-0.56
Cash & equivalents $422.48M $958.85M $203.27M
Total debt – $3.53B $359.43M
Shares (diluted) 562.91M 1.66B 283.92M
Enterprise value $4.00B -$1.19B $658.77M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricPINSSNAPRUM
P/E 48.0x -33.9x -9.6x
P/FCF 9.4x 15.5x –
P/Operating cash flow 9.0x 11.9x –
P/S 2.6x 1.7x 22.7x
P/B 4.1x 5.7x 1.9x
P/Tangible book 4.3x 6.0x 2.2x
EV/EBITDA 41.6x -79.6x -21.1x
EV/EBIT 47.8x -36.5x -17.5x
EV/Revenue 2.4x 1.9x 24.0x
EV/FCF 8.4x 16.7x –
EV/Operating cash flow 8.0x 12.9x –
PEG (3Y EPS CAGR) 1.08 -0.86 0.43

Growth

14 metrics
MetricPINSSNAPRUM
Revenue growth (1Y) 16.6% 12.6% 12.7%
Revenue CAGR (3Y) 16.6% 12.3% 16.8%
Gross profit growth (1Y) 16.1% 20.0% –
Gross profit CAGR (3Y) 18.7% 11.9% –
Operating income growth (1Y) 3.9% 50.5% -34.1%
Operating income CAGR (3Y) 37.3% 39.9% -23.7%
Net income growth (1Y) -87.1% 43.0% 46.8%
Net income CAGR (3Y) 41.9% 38.7% -38.0%
EPS growth (1Y) -84.2% 42.6% 51.8%
EPS CAGR (3Y) 44.6% 39.5% -22.6%
Operating cash flow growth (1Y) 24.3% 56.7% –
Operating cash flow CAGR (3Y) 51.7% 54.3% –
Free cash flow growth (1Y) 22.2% 79.8% –
Free cash flow CAGR (3Y) 51.2% 105.7% –

Profitability

14 metrics
MetricPINSSNAPRUM
Gross margin 79.5% 57.3% –
EBITDA margin 5.7% -2.3% -113.8%
Operating margin 4.9% -5.1% -137.3%
Pretax margin 6.6% -4.9% -136.3%
Net margin 5.5% -4.9% -135.0%
FCF margin 28.1% 11.1% –
Operating cash flow margin 29.3% 14.5% –
Return on equity 8.7% -15.5% -18.8%
Return on assets 5.3% -4.2% -13.0%
Return on invested capital – -5.8% –
Return on capital employed 5.5% -5.3% -15.6%
Asset turnover 1.0x 0.8x 0.1x
Cash conversion (OCF / net income) 5.4x -3.0x –
Stock comp / revenue 22.4% 16.2% 19.5%

Financial Health

11 metrics
MetricPINSSNAPRUM
Debt / assets – 47.3% 16.9%
Debt / equity – 1.8x 0.3x
Net debt / EBITDA – -5.9x -1.2x
Debt / FCF – 5.0x –
Liabilities / assets 39.2% 74.2% 32.9%
Equity / assets 60.8% 25.8% 67.1%
Interest coverage – -2.2x –
Current ratio 3.8x 2.9x 2.1x
Quick ratio 3.6x 2.7x 1.3x
Cash ratio 2.1x 1.9x 1.0x
Altman Z-score 5.41 -0.44 1.77

Shareholder Returns

7 metrics
MetricPINSSNAPRUM
Dividend yield – – –
Net buyback yield 22.7% 7.8% –
Shareholder yield 22.7% 7.8% –
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusPINSSNAPRUM
Forward P/E 10.3xFY2026 – –
EPS, next fiscal year $2.07FY2026 $-0.05FY2026 $-0.50FY2026
EPS growth, next FY +29.4%FY2026 – –
EPS growth, the year after +20.3% – –
Revenue, next fiscal year $4.75BFY2026 $7.07BFY2026 $255.37MFY2026
Revenue growth, next FY +12.5%FY2026 +19.2%FY2026 +153.8%FY2026
Revenue growth, the year after +14.0% -0.1% +160.9%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersPINSSNAPRUM
Held by institutions 100.0% 37.8% 11.3%
Institutions holding 671 534 224
Change in shares held, QoQ -3.0% -2.3% +8.7%
Institutions buying 305 254 128
Institutions selling 272 177 40
Buyers to sellers 1.12 1.44 3.20

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

PINSSNAPRUM
PINS 1.00 0.47 0.16
SNAP 0.47 1.00 0.37
RUM 0.16 0.37 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, PINS, SNAP and RUM?

Pinterest (PINS) is the largest by market capitalisation: Pinterest (PINS) $11.71B, Snap (SNAP) $10.23B, Rum (RUM) $1.65B.

Which company is growing faster?

Pinterest (PINS) grew revenue fastest over the trailing twelve months: Pinterest (PINS) +16.6%, Snap (SNAP) +12.6%, Rum (RUM) +12.7%.

Which company is more profitable?

Pinterest (PINS) has the highest net margin (Pinterest (PINS) 5.5%, Snap (SNAP) -4.9%, Rum (RUM) -135.0%).

Which stock has performed better?

Over the past year Snap (SNAP) returned the most: Pinterest (PINS) -37.5%, Snap (SNAP) -20.3%, Rum (RUM) -24.8%. Over five years, Rum (RUM) compounded fastest (Pinterest (PINS) -14.1%/yr, Snap (SNAP) -34.4%/yr, Rum (RUM) -11.2%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Pinterest (PINS) has been the steadiest (Pinterest (PINS) 55.8%, Snap (SNAP) 58.3%, Rum (RUM) 77.4%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, PINS, SNAP and RUM?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Pinterest (PINS) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.