PINS vs BILI Stock Comparison

Pinterest and Bilibili Prices as of Oct 23, 2026 Peers: Industry group
PINS Pinterest, Inc.
$22.32 +20.9% 1M -33.3% 1Y
Market cap
$11.91B
P/E
47.9x
Revenue (TTM)
$4.56B
Div. yield
–
Social Media Technology
8 wins
BILI Bilibili Inc.
$13.48 -10.2% 1M -53.4% 1Y
Market cap
$11.19B
P/E
51.1x
Revenue (TTM)
$4.49B
Div. yield
–
Social Media Technology
1 win

Head to Head

9 decided of 12

Pinterest leads on 8 of the 12 questions below (Pinterest 8, Bilibili 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionPINSBILILeader
Larger companyMarket capitalisation $11.91B $11.19B PINS
Cheaper on earningsLower P/E, profitable companies only 47.9x 51.1x PINS
Cheaper on forward earningsLower price / next fiscal year consensus EPS 10.8x 13.6x PINS
Faster revenue growthRevenue growth, trailing twelve months +16.6% +10.2% PINS
More profitableNet margin, trailing twelve months 5.5% 4.9% PINS
Better return on capitalReturn on invested capital — 4.9% –
Less leveragedLower net debt / EBITDA — — –
Higher dividend yieldTrailing dividend yield 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -33.3% -53.4% PINS
Better 5-year returnAnnualised price return, 5 years -17.4%/yr -30.3%/yr PINS
Less volatileAnnualised volatility, 1 year 55.6% 46.7% BILI
Higher overall scoreMean of the five percentile scores vs peers 72/100 54/100 PINS

Percentile Scorecard

PINSBILI

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisPINSBILI
Valuation 50 #84 of 167 28 #120 of 167
Growth 65 #54 of 153 88 #20 of 153
Profitability 71 #45 of 153 55 #70 of 153
Financial Health 83 #32 of 179 45 #99 of 179
Shareholder Returns 94 #7 of 94 –
Overall 72 54
  • PINS ranked among 185 companies in Internet Platforms
  • BILI ranked among 185 companies in Internet Platforms

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodPINSBILISPY
1 month +20.9%-10.2% -1.0%
3 months +0.8%-21.4% +2.9%
6 months +12.0%-39.4% +6.4%
Year to date -13.8%-45.2% +11.4%
1 year -33.3%-53.4% +13.1%
3 years -16.7%-0.7% +79.4%
3 years, per year -5.9%-0.2% +21.5%
5 years -61.6%-83.6% +67.7%
5 years, per year -17.4%-30.3% +10.9%

Risk

MeasurePINSBILISPY
Volatility, 1Y 55.6%46.7% 12.7%
Downside volatility, 1Y 67.4%48.0% 12.7%
Beta vs S&P 500, 1Y 0.911.51 1.00
Return / volatility, 1Y -0.60-1.14 1.03
Max drawdown, 5Y -69.6%-90.0% -25.4%
From 52-week high -36.7%-62.5% -2.5%
52-week high $35.24$35.92 $779.14
52-week low $15.42$13.47 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultiplePINSBILI
P/E now vs peer median 50.5xmedian 17.5x 51.6xmedian 17.5x
P/S now vs peer median 2.8xmedian 1.4x 2.5xmedian 1.4x
EV/EBITDA now vs peer median 44.0xmedian 14.9x —median 14.9x
P/FCF now vs peer median 9.9xmedian 11.2x —median 11.2x
P/B now vs peer median 4.4xmedian 1.7x 4.8xmedian 1.7x
PEG now vs peer median 1.13median 0.42 1.66median 0.42

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsPINSBILI
Revenue $4.56B $4.49B
Gross profit $3.62B $1.66B
Operating income $224.20M $199.33M
Net income $248.92M $232.09M
Free cash flow $1.28B –
R&D $1.57B $537.35M
EPS (diluted) $0.44 $0.25
Cash & equivalents $422.48M $760.10M
Total debt – $6.23B
Shares (diluted) 562.91M 888.05M
Enterprise value $4.20B $1.66B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricPINSBILI
P/E 50.5x 51.6x
P/FCF 9.9x –
P/Operating cash flow 9.5x –
P/S 2.8x 2.5x
P/B 4.4x 4.8x
P/Tangible book 4.5x 5.9x
EV/EBITDA 44.0x –
EV/EBIT 50.6x 56.6x
EV/Revenue 2.5x 2.5x
EV/FCF 8.9x –
EV/Operating cash flow 8.5x –
PEG (3Y EPS CAGR) 1.13 1.66

Growth

14 metrics
MetricPINSBILI
Revenue growth (1Y) 16.6% 10.2%
Revenue CAGR (3Y) 16.6% 11.9%
Gross profit growth (1Y) 16.1% 13.6%
Gross profit CAGR (3Y) 18.7% 35.6%
Operating income growth (1Y) 3.9% 341.5%
Operating income CAGR (3Y) 37.3% 30.1%
Net income growth (1Y) -87.1% 733.2%
Net income CAGR (3Y) 41.9% 32.0%
EPS growth (1Y) -84.2% 239.4%
EPS CAGR (3Y) 44.6% 31.1%
Operating cash flow growth (1Y) 24.3% –
Operating cash flow CAGR (3Y) 51.7% –
Free cash flow growth (1Y) 22.2% –
Free cash flow CAGR (3Y) 51.2% –

Profitability

14 metrics
MetricPINSBILI
Gross margin 79.5% 37.0%
EBITDA margin 5.7% –
Operating margin 4.9% 4.4%
Pretax margin 6.6% 4.9%
Net margin 5.5% 4.9%
FCF margin 28.1% –
Operating cash flow margin 29.3% –
Return on equity 8.7% 10.1%
Return on assets 5.3% 3.8%
Return on invested capital – 4.9%
Return on capital employed 5.5% 6.7%
Asset turnover 1.0x 0.7x
Cash conversion (OCF / net income) 5.4x –
Stock comp / revenue 22.4% –

Financial Health

11 metrics
MetricPINSBILI
Debt / assets – 33.9%
Debt / equity – 0.9x
Net debt / EBITDA – –
Debt / FCF – –
Liabilities / assets 39.2% 62.5%
Equity / assets 60.8% 37.5%
Interest coverage – 8.8x
Current ratio 3.8x 1.3x
Quick ratio 3.6x 0.8x
Cash ratio 2.1x 0.7x
Altman Z-score 5.61 –

Shareholder Returns

7 metrics
MetricPINSBILI
Dividend yield – –
Net buyback yield 21.6% –
Shareholder yield 21.6% –
Payout ratio (earnings) – –
Payout ratio (FCF) – –
Dividend growth (1Y) – –
Dividend CAGR (3Y) – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusPINSBILI
Forward P/E 10.8xFY2026 13.6xFY2026
EPS, next fiscal year $2.07FY2026 $0.99FY2026
EPS growth, next FY +29.4%FY2026 +17.9%FY2026
EPS growth, the year after +21.3% +35.4%
Revenue, next fiscal year $4.75BFY2026 $5.22BFY2026
Revenue growth, next FY +12.5%FY2026 +20.3%FY2026
Revenue growth, the year after +14.0% -0.6%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersPINSBILI
Held by institutions 100.0% 3.2%
Institutions holding 671 155
Change in shares held, QoQ -3.0% +2.0%
Institutions buying 305 92
Institutions selling 272 44
Buyers to sellers 1.12 2.09

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

PINSBILI
PINS 1.00 0.11
BILI 0.11 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, PINS and BILI?

Pinterest (PINS) is the largest by market capitalisation: Pinterest (PINS) $11.91B, Bilibili (BILI) $11.19B.

Which stock is cheaper, PINS and BILI?

Pinterest (PINS) trades on the lowest price-to-earnings ratio (Pinterest (PINS) 47.9x, Bilibili (BILI) 51.1x). On next year's consensus earnings, Pinterest (PINS) is cheapest (Pinterest (PINS) 10.8x, Bilibili (BILI) 13.6x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Pinterest (PINS) grew revenue fastest over the trailing twelve months: Pinterest (PINS) +16.6%, Bilibili (BILI) +10.2%.

Which company is more profitable?

Pinterest (PINS) has the highest net margin (Pinterest (PINS) 5.5%, Bilibili (BILI) 4.9%).

Which stock has performed better?

Over the past year Pinterest (PINS) returned the most: Pinterest (PINS) -33.3%, Bilibili (BILI) -53.4%. Over five years, Pinterest (PINS) compounded fastest (Pinterest (PINS) -17.4%/yr, Bilibili (BILI) -30.3%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Bilibili (BILI) has been the steadiest (Pinterest (PINS) 55.6%, Bilibili (BILI) 46.7%). Volatility measures how widely the price swings, not the risk of the business.

Do PINS and BILI move together?

Their daily returns over the past year have a correlation of 0.11, a weak relationship. Holding both diversifies more than two closely linked stocks would.

Which is the better stock, PINS and BILI?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Pinterest (PINS) leads on 8. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.