PINS vs SNAP vs RUM Stock Comparison

Pinterest, Snap and Rum Prices as of Oct 29, 2026 Peers: Industry group
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PINS Pinterest, Inc.
$19.91 +7.4% 1M -39.3% 1Y
Market cap
$11.40B
P/E
63.3x
Revenue (TTM)
$4.68B
Div. yield
–
Social Media Technology
5 wins
SNAP Snap Inc
$5.68 +6.2% 1M -26.6% 1Y
Market cap
$9.80B
P/E
–
Revenue (TTM)
$6.35B
Div. yield
–
Social Media Technology
1 win
RUM RUM Group Inc.
$5.60 -27.5% 1M -17.8% 1Y
Market cap
$2.78B
P/E
–
Revenue (TTM)
$117.28M
Div. yield
–
Social Media Technology
2 wins

Head to Head

8 decided of 12

Pinterest leads on 5 of the 12 questions below (Pinterest 5, Rum 2, Snap 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionPINSSNAPRUMLeader
Larger companyMarket capitalisation $11.40B $9.80B $2.78B PINS
Cheaper on earningsLower P/E, profitable companies only 63.3x -30.4x -10.0x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS 9.6x — — –
Faster revenue growthRevenue growth, trailing twelve months +15.4% +12.6% +12.7% PINS
More profitableNet margin, trailing twelve months 3.8% -4.9% -135.0% PINS
Better return on capitalReturn on invested capital — -5.8% — –
Less leveragedLower net debt / EBITDA — -5.9x -1.2x SNAP
Higher dividend yieldTrailing dividend yield — — — –
Better 1-year returnPrice return, last 12 months -39.3% -26.6% -17.8% RUM
Better 5-year returnAnnualised price return, 5 years -14.9%/yr -35.9%/yr -10.5%/yr RUM
Less volatileAnnualised volatility, 1 year 55.7% 58.5% 77.5% PINS
Higher overall scoreMean of the five percentile scores vs peers 71/100 56/100 33/100 PINS

Percentile Scorecard

PINSSNAPRUM

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisPINSSNAPRUM
Valuation 51 #82 of 166 46 #91 of 166 19 #134 of 166
Growth 58 #65 of 153 86 #22 of 153 37 #97 of 153
Profitability 67 #51 of 153 36 #99 of 153 9 #140 of 153
Financial Health 84 #29 of 179 40 #107 of 179 66 #61 of 179
Shareholder Returns 94 #6 of 91 73 #25 of 91 –
Overall 71 56 33
  • PINS ranked among 185 companies in Internet Platforms
  • SNAP ranked among 185 companies in Internet Platforms
  • RUM ranked among 185 companies in Internet Platforms

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodPINSSNAPRUMSPY
1 month +7.4%+6.2%-27.5% +0.7%
3 months -18.5%+20.6%-5.1% +3.7%
6 months +1.3%-6.4%-25.6% +7.1%
Year to date -23.1%-29.6%-11.4% +12.8%
1 year -39.3%-26.6%-17.8% +11.9%
3 years -20.7%-41.4%+16.2% +85.2%
3 years, per year -7.4%-16.3%+5.1% +22.8%
5 years -55.4%-89.2%-42.5% +67.6%
5 years, per year -14.9%-35.9%-10.5% +10.9%

Risk

MeasurePINSSNAPRUMSPY
Volatility, 1Y 55.7%58.5%77.5% 12.7%
Downside volatility, 1Y 67.5%58.5%71.5% 12.6%
Beta vs S&P 500, 1Y 0.872.213.23 1.00
Return / volatility, 1Y -0.71-0.46-0.23 0.94
Max drawdown, 5Y -68.4%-92.9%-79.8% -25.4%
From 52-week high -40.9%-37.5%-45.3% -1.2%
52-week high $33.70$9.09$10.23 $779.14
52-week low $15.42$3.93$4.67 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultiplePINSSNAPRUM
P/E now vs peer median 63.3xmedian 16.7x -30.4xmedian 16.7x -10.0xmedian 16.7x
P/S now vs peer median 2.4xmedian 1.4x 1.5xmedian 1.4x 23.7xmedian 1.4x
EV/EBITDA now vs peer median 43.1xmedian 12.7x -72.0xmedian 12.7x -22.0xmedian 12.7x
P/FCF now vs peer median 9.0xmedian 10.5x 13.9xmedian 10.5x —median 10.5x
P/B now vs peer median 3.7xmedian 1.7x 5.1xmedian 1.7x 1.9xmedian 1.7x
PEG now vs peer median 1.45median 0.39 -0.77median 0.39 0.44median 0.39

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsPINSSNAPRUM
Revenue $4.68B $6.35B $117.28M
Gross profit $3.70B $3.64B –
Operating income $196.02M -$323.82M -$161.05M
Net income $178.33M -$311.24M -$160.12M
Free cash flow $1.26B $705.55M –
R&D $1.62B $1.95B $20.75M
EPS (diluted) $0.31 $-0.19 $-0.56
Cash & equivalents $654.34M $958.85M $203.27M
Total debt – $3.53B $359.43M
Shares (diluted) 582.65M 1.66B 283.92M
Enterprise value $4.89B -$1.61B $1.87B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricPINSSNAPRUM
P/E 63.3x -30.4x -10.0x
P/FCF 9.0x 13.9x –
P/Operating cash flow 8.6x 10.7x –
P/S 2.4x 1.5x 23.7x
P/B 3.7x 5.1x 1.9x
P/Tangible book 3.8x 5.3x 2.2x
EV/EBITDA 43.1x -72.0x -22.0x
EV/EBIT 50.7x -33.0x -18.2x
EV/Revenue 2.1x 1.7x 25.0x
EV/FCF 7.9x 15.1x –
EV/Operating cash flow 7.5x 11.6x –
PEG (3Y EPS CAGR) 1.45 -0.77 0.44

Growth

14 metrics
MetricPINSSNAPRUM
Revenue growth (1Y) 15.4% 12.6% 12.7%
Revenue CAGR (3Y) 16.6% 12.3% 16.8%
Gross profit growth (1Y) 13.9% 20.0% –
Gross profit CAGR (3Y) 17.9% 11.9% –
Operating income growth (1Y) -30.1% 50.5% -34.1%
Operating income CAGR (3Y) 37.9% 39.9% -23.7%
Net income growth (1Y) -91.0% 43.0% 46.8%
Net income CAGR (3Y) 41.2% 38.7% -38.0%
EPS growth (1Y) -89.3% 42.6% 51.8%
EPS CAGR (3Y) 43.6% 39.5% -22.6%
Operating cash flow growth (1Y) 15.8% 56.7% –
Operating cash flow CAGR (3Y) 47.6% 54.3% –
Free cash flow growth (1Y) 12.5% 79.8% –
Free cash flow CAGR (3Y) 45.7% 105.7% –

Profitability

14 metrics
MetricPINSSNAPRUM
Gross margin 79.0% 57.3% –
EBITDA margin 4.9% -2.3% -113.8%
Operating margin 4.2% -5.1% -137.3%
Pretax margin 5.3% -4.9% -136.3%
Net margin 3.8% -4.9% -135.0%
FCF margin 27.0% 11.1% –
Operating cash flow margin 28.4% 14.5% –
Return on equity 5.9% -15.5% -18.8%
Return on assets 3.7% -4.2% -13.0%
Return on invested capital – -5.8% –
Return on capital employed 4.6% -5.3% -15.6%
Asset turnover 1.0x 0.8x 0.1x
Cash conversion (OCF / net income) 7.4x -3.0x –
Stock comp / revenue 23.0% 16.2% 19.5%

Financial Health

11 metrics
MetricPINSSNAPRUM
Debt / assets – 47.3% 16.9%
Debt / equity – 1.8x 0.3x
Net debt / EBITDA – -5.9x -1.2x
Debt / FCF – 5.0x –
Liabilities / assets 37.3% 74.2% 32.9%
Equity / assets 62.7% 25.8% 67.1%
Interest coverage – -2.2x –
Current ratio 4.3x 2.9x 2.1x
Quick ratio 4.0x 2.7x 1.3x
Cash ratio 2.5x 1.9x 1.0x
Altman Z-score 5.26 -0.56 1.87

Shareholder Returns

7 metrics
MetricPINSSNAPRUM
Dividend yield – – –
Net buyback yield 22.2% 8.7% –
Shareholder yield 22.2% 8.7% –
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusPINSSNAPRUM
Forward P/E 9.6xFY2026 – –
EPS, next fiscal year $2.07FY2026 $-0.05FY2026 $-0.50FY2026
EPS growth, next FY +29.4%FY2026 – –
EPS growth, the year after +20.3% – –
Revenue, next fiscal year $4.75BFY2026 $7.07BFY2026 $255.37MFY2026
Revenue growth, next FY +12.5%FY2026 +19.2%FY2026 +153.8%FY2026
Revenue growth, the year after +14.0% -0.1% +160.9%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersPINSSNAPRUM
Held by institutions 100.0% 37.8% 11.3%
Institutions holding 672 535 225
Change in shares held, QoQ -3.0% -2.3% +8.7%
Institutions buying 306 254 129
Institutions selling 272 177 40
Buyers to sellers 1.13 1.44 3.23

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

PINSSNAPRUM
PINS 1.00 0.47 0.15
SNAP 0.47 1.00 0.37
RUM 0.15 0.37 1.00

Add a Peer

Largest companies in the same industry

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Frequently Asked Questions

Which is bigger, PINS, SNAP and RUM?

Pinterest (PINS) is the largest by market capitalisation: Pinterest (PINS) $11.40B, Snap (SNAP) $9.80B, Rum (RUM) $2.78B.

Which company is growing faster?

Pinterest (PINS) grew revenue fastest over the trailing twelve months: Pinterest (PINS) +15.4%, Snap (SNAP) +12.6%, Rum (RUM) +12.7%.

Which company is more profitable?

Pinterest (PINS) has the highest net margin (Pinterest (PINS) 3.8%, Snap (SNAP) -4.9%, Rum (RUM) -135.0%).

Which stock has performed better?

Over the past year Rum (RUM) returned the most: Pinterest (PINS) -39.3%, Snap (SNAP) -26.6%, Rum (RUM) -17.8%. Over five years, Rum (RUM) compounded fastest (Pinterest (PINS) -14.9%/yr, Snap (SNAP) -35.9%/yr, Rum (RUM) -10.5%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Pinterest (PINS) has been the steadiest (Pinterest (PINS) 55.7%, Snap (SNAP) 58.5%, Rum (RUM) 77.5%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, PINS, SNAP and RUM?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Pinterest (PINS) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.