NOW vs PEGA vs SAP Stock Comparison

ServiceNow, Pegasystems and Sap Se Prices as of Oct 28, 2026 Peers: Industry group
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NOW ServiceNow, Inc.
$149.85 +14.0% 1M -20.1% 1Y
Market cap
$155.54B
P/E
107.3x
Revenue (TTM)
$15.43B
Div. yield
–
Business Process Automation Technology
1 win
PEGA Pegasystems Inc
$35.37 +6.4% 1M -46.0% 1Y
Market cap
$5.79B
P/E
19.6x
Revenue (TTM)
$1.75B
Div. yield
0.57%
Business Process Automation Technology
3 wins
SAP Sap Se
$237.06 +13.3% 1M -12.2% 1Y
Market cap
$291.23B
P/E
29.0x
Revenue (TTM)
$45.76B
Div. yield
1.24%
ERP Software Technology
8 wins

Head to Head

12 decided of 12

Sap Se leads on 8 of the 12 questions below (Sap Se 8, Pegasystems 3, ServiceNow 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionNOWPEGASAPLeader
Larger companyMarket capitalisation $155.54B $5.79B $291.23B SAP
Cheaper on earningsLower P/E, profitable companies only 107.3x 19.6x 29.0x PEGA
Cheaper on forward earningsLower price / next fiscal year consensus EPS 38.9x 15.8x 27.8x PEGA
Faster revenue growthRevenue growth, trailing twelve months +21.8% +0.9% +13.5% NOW
More profitableNet margin, trailing twelve months 9.4% 16.9% 20.8% SAP
Better return on capitalReturn on invested capital 5.2% — 35.6% SAP
Less leveragedLower net debt / EBITDA 0.8x — -0.4x SAP
Higher dividend yieldTrailing dividend yield — 0.57% 1.24% SAP
Better 1-year returnPrice return, last 12 months -20.1% -46.0% -12.2% SAP
Better 5-year returnAnnualised price return, 5 years +1.4%/yr -9.8%/yr +10.4%/yr SAP
Less volatileAnnualised volatility, 1 year 58.8% 52.4% 39.3% SAP
Higher overall scoreMean of the five percentile scores vs peers 51/100 66/100 64/100 PEGA

Percentile Scorecard

NOWPEGASAP

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisNOWPEGASAP
Valuation 33 #68 of 101 77 #24 of 101 53 #48 of 101
Growth 50 #49 of 97 55 #44 of 97 67 #33 of 97
Profitability 80 #20 of 94 90 #10 of 94 91 #9 of 94
Financial Health 53 #51 of 108 65 #38 of 108 79 #24 of 108
Shareholder Returns 38 #40 of 64 44 #36 of 64 29 #46 of 64
Overall 51 66 64
  • NOW ranked among 114 companies in Business Applications
  • PEGA ranked among 114 companies in Business Applications
  • SAP ranked among 114 companies in Business Applications

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodNOWPEGASAPSPY
1 month +14.0%+6.4%+13.3% +0.9%
3 months +29.4%+14.3%+27.4% +5.9%
6 months +68.6%-0.8%+39.4% +8.5%
Year to date -2.2%-40.8%-2.4% +13.3%
1 year -20.1%-46.0%-12.2% +12.4%
3 years +35.2%+71.1%+80.4% +88.1%
3 years, per year +10.6%+19.6%+21.8% +23.5%
5 years +7.4%-40.4%+63.7% +68.2%
5 years, per year +1.4%-9.8%+10.4% +11.0%
10 years +770.2%+131.2%+169.7% +263.4%
10 years, per year +24.2%+8.7%+10.4% +13.8%

Risk

MeasureNOWPEGASAPSPY
Volatility, 1Y 58.8%52.4%39.3% 12.7%
Downside volatility, 1Y 61.5%57.5%40.7% 12.7%
Beta vs S&P 500, 1Y 0.600.720.63 1.00
Return / volatility, 1Y -0.34-0.88-0.31 0.98
Max drawdown, 5Y -64.5%-75.2%-53.2% -25.4%
From 52-week high -20.1%-46.0%-12.2% -0.9%
52-week high $187.58$65.49$270.06 $779.14
52-week low $83.00$25.99$146.09 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleNOWPEGASAP
P/E now vs peer median 107.3xmedian 27.6x 19.6xmedian 27.6x 29.0xmedian 27.6x
P/S now vs peer median 10.1xmedian 2.7x 3.3xmedian 2.7x 6.4xmedian 2.7x
EV/EBITDA now vs peer median 46.0xmedian 17.4x 21.8xmedian 17.4x 11.9xmedian 17.4x
P/FCF now vs peer median 32.7xmedian 15.8x 13.1xmedian 15.8x 28.0xmedian 15.8x
P/B now vs peer median 11.9xmedian 3.2x 10.5xmedian 3.2x 5.5xmedian 3.2x
PEG now vs peer median -31.41median 0.84 0.18median 0.84 1.81median 0.84

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsNOWPEGASAP
Revenue $15.43B $1.75B $45.76B
Gross profit $11.28B $1.33B $33.40B
Operating income $1.49B $173.01M $22.06B
Net income $1.45B $294.76M $9.47B
Free cash flow $4.75B $442.24M $10.40B
R&D $3.47B $321.38M $8.26B
EPS (diluted) $1.39 $1.75 $8.11
Cash & equivalents $2.39B $202.19M $10.62B
Total debt $7.52B – $9.68B
Shares (diluted) 1.04B 168.64M 1.18B
Enterprise value $134.81B $5.48B $219.21B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricNOWPEGASAP
P/E 107.3x 19.6x 29.0x
P/FCF 32.7x 13.1x 28.0x
P/Operating cash flow 29.2x 12.5x 25.3x
P/S 10.1x 3.3x 6.4x
P/B 11.9x 10.5x 5.5x
P/Tangible book 16.4x 10.5x 5.9x
EV/EBITDA 46.0x 21.8x 11.9x
EV/EBIT 106.1x 31.7x 12.7x
EV/Revenue 10.3x 3.1x 6.1x
EV/FCF 33.4x 12.4x 27.0x
EV/Operating cash flow 29.7x 11.8x 24.4x
PEG (3Y EPS CAGR) -31.41 0.18 1.81

Growth

14 metrics
MetricNOWPEGASAP
Revenue growth (1Y) 21.8% 0.9% 13.5%
Revenue CAGR (3Y) 22.1% 8.9% 11.7%
Gross profit growth (1Y) 14.1% 1.1% 12.6%
Gross profit CAGR (3Y) 19.2% 10.8% 12.1%
Operating income growth (1Y) -14.9% -42.7% 30.9%
Operating income CAGR (3Y) 32.1% 84.9% 52.1%
Net income growth (1Y) -16.5% 6.0% 18.5%
Net income CAGR (3Y) -3.1% 110.5% 16.4%
EPS growth (1Y) -16.2% 15.8% 22.0%
EPS CAGR (3Y) -3.4% 109.8% 16.0%
Operating cash flow growth (1Y) 10.2% 4.7% 43.3%
Operating cash flow CAGR (3Y) 21.8% 38.6% 19.0%
Free cash flow growth (1Y) 20.0% 2.7% 43.7%
Free cash flow CAGR (3Y) 25.9% 44.6% 20.9%

Profitability

14 metrics
MetricNOWPEGASAP
Gross margin 73.1% 75.9% 73.0%
EBITDA margin 22.3% 14.4% 51.5%
Operating margin 9.7% 9.9% 48.2%
Pretax margin 13.1% 10.4% 29.2%
Net margin 9.4% 16.9% 20.8%
FCF margin 30.8% 25.3% 22.7%
Operating cash flow margin 34.6% 26.5% 25.1%
Return on equity 11.3% 53.1% 18.5%
Return on assets 4.6% 21.7% 11.2%
Return on invested capital 5.2% – 35.6%
Return on capital employed 7.5% 25.5% 34.0%
Asset turnover 0.5x 1.3x 0.5x
Cash conversion (OCF / net income) 3.7x 1.6x 1.2x
Stock comp / revenue 10.4% 8.3% 3.9%

Financial Health

11 metrics
MetricNOWPEGASAP
Debt / assets 23.6% – 11.2%
Debt / equity 0.6x – 0.2x
Net debt / EBITDA 0.8x – -0.4x
Debt / FCF 1.6x – 0.9x
Liabilities / assets 58.9% 58.7% 39.1%
Equity / assets 41.1% 41.3% 60.9%
Interest coverage 14.6x 650.4x 8.3x
Current ratio 0.7x 1.0x 1.2x
Quick ratio 0.6x 0.9x 0.9x
Cash ratio 0.4x 0.5x 0.9x
Altman Z-score 5.77 6.74 7.51

Shareholder Returns

7 metrics
MetricNOWPEGASAP
Dividend yield – 0.6% 1.2%
Net buyback yield 1.7% 7.8% -0.1%
Shareholder yield 1.7% 8.4% 1.1%
Payout ratio (earnings) – 6.9% –
Payout ratio (FCF) – 4.6% –
Dividend growth (1Y) – 57.0% –
Dividend CAGR (3Y) – 26.8% –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusNOWPEGASAP
Forward P/E 38.9xFY2026 15.8xFY2026 27.8xFY2026
EPS, next fiscal year $3.85FY2026 $2.24FY2026 $8.52FY2026
EPS growth, next FY +9.7%FY2026 +6.7%FY2026 +16.1%FY2026
EPS growth, the year after +27.0% +9.4% +4.9%
Revenue, next fiscal year $15.25BFY2026 $1.75BFY2026 $42.86BFY2026
Revenue growth, next FY +14.8%FY2026 -0.1%FY2026 -2.4%FY2026
Revenue growth, the year after +17.7% +8.5% +14.3%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersNOWPEGASAP
Held by institutions 81.6% 57.4% 7.2%
Institutions holding 2,224 433 820
Change in shares held, QoQ -2.1% +2.9% -3.0%
Institutions buying 1,285 242 459
Institutions selling 779 153 245
Buyers to sellers 1.65 1.58 1.87

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

NOWPEGASAP
NOW 1.00 0.67 0.71
PEGA 0.67 1.00 0.67
SAP 0.71 0.67 1.00

Add a Peer

Largest companies in the same industry

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Frequently Asked Questions

Which is bigger, NOW, PEGA and SAP?

Sap Se (SAP) is the largest by market capitalisation: ServiceNow (NOW) $155.54B, Pegasystems (PEGA) $5.79B, Sap Se (SAP) $291.23B.

Which stock is cheaper, NOW, PEGA and SAP?

Pegasystems (PEGA) trades on the lowest price-to-earnings ratio (ServiceNow (NOW) 107.3x, Pegasystems (PEGA) 19.6x, Sap Se (SAP) 29.0x). On next year's consensus earnings, Pegasystems (PEGA) is cheapest (ServiceNow (NOW) 38.9x, Pegasystems (PEGA) 15.8x, Sap Se (SAP) 27.8x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

ServiceNow (NOW) grew revenue fastest over the trailing twelve months: ServiceNow (NOW) +21.8%, Pegasystems (PEGA) +0.9%, Sap Se (SAP) +13.5%.

Which company is more profitable?

Sap Se (SAP) has the highest net margin (ServiceNow (NOW) 9.4%, Pegasystems (PEGA) 16.9%, Sap Se (SAP) 20.8%). On return on invested capital, Sap Se (SAP) leads (ServiceNow (NOW) 5.2%, Sap Se (SAP) 35.6%).

Which stock has performed better?

Over the past year Sap Se (SAP) returned the most: ServiceNow (NOW) -20.1%, Pegasystems (PEGA) -46.0%, Sap Se (SAP) -12.2%. Over five years, Sap Se (SAP) compounded fastest (ServiceNow (NOW) +1.4%/yr, Pegasystems (PEGA) -9.8%/yr, Sap Se (SAP) +10.4%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Sap Se (SAP) has the highest dividend yield: Pegasystems (PEGA) 0.57%, Sap Se (SAP) 1.24%. ServiceNow (NOW) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Sap Se (SAP) has been the steadiest (ServiceNow (NOW) 58.8%, Pegasystems (PEGA) 52.4%, Sap Se (SAP) 39.3%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, NOW, PEGA and SAP?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Sap Se (SAP) leads on 8. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.