CRM vs NOW vs VEEV Stock Comparison

Salesforce, ServiceNow and Veeva Systems Prices as of Oct 23, 2026 Peers: Industry group
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CRM Salesforce, Inc.
$248.53 +4.6% 1M -2.6% 1Y
Market cap
$203.08B
P/E
21.0x
Revenue (TTM)
$43.94B
Div. yield
–
CRM and Sales Software Technology
4 wins
NOW ServiceNow, Inc.
$158.99 +12.9% 1M -15.4% 1Y
Market cap
$162.99B
P/E
97.6x
Revenue (TTM)
$14.73B
Div. yield
–
Business Process Automation Technology
3 wins
VEEV Veeva Systems Inc
$322.91 +19.2% 1M +10.8% 1Y
Market cap
$51.67B
P/E
50.9x
Revenue (TTM)
$3.46B
Div. yield
–
Healthcare IT Technology
3 wins

Head to Head

10 decided of 12

Salesforce leads on 4 of the 12 questions below (Salesforce 4, ServiceNow 3, Veeva Systems 3). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionCRMNOWVEEVLeader
Larger companyMarket capitalisation $203.08B $162.99B $51.67B CRM
Cheaper on earningsLower P/E, profitable companies only 21.0x 97.6x 50.9x CRM
Cheaper on forward earningsLower price / next fiscal year consensus EPS 14.1x 41.3x 36.0x CRM
Faster revenue growthRevenue growth, trailing twelve months +11.2% +22.2% +16.5% NOW
More profitableNet margin, trailing twelve months 22.0% 11.3% 29.3% VEEV
Better return on capitalReturn on invested capital 9.0% — — –
Less leveragedLower net debt / EBITDA 1.9x 0.8x — NOW
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -2.6% -15.4% +10.8% VEEV
Better 5-year returnAnnualised price return, 5 years -3.2%/yr +3.0%/yr +0.1%/yr NOW
Less volatileAnnualised volatility, 1 year 46.7% 58.7% 42.8% VEEV
Higher overall scoreMean of the five percentile scores vs peers 70/100 50/100 68/100 CRM

Percentile Scorecard

CRMNOWVEEV

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisCRMNOWVEEV
Valuation 75 #26 of 101 27 #74 of 101 35 #59 of 90
Growth 73 #27 of 97 58 #41 of 97 74 #22 of 82
Profitability 88 #12 of 94 81 #19 of 94 87 #11 of 77
Financial Health 44 #61 of 109 51 #54 of 109 95 #6 of 96
Shareholder Returns 70 #20 of 64 35 #42 of 64 49 #28 of 54
Overall 70 50 68
  • CRM ranked among 114 companies in Business Applications
  • NOW ranked among 114 companies in Business Applications
  • VEEV ranked among 99 companies in Vertical Software

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodCRMNOWVEEVSPY
1 month +4.6%+12.9%+19.2% -1.0%
3 months +51.9%+61.0%+73.3% +2.9%
6 months +39.5%+76.3%+100.4% +6.4%
Year to date -6.2%+3.8%+44.7% +11.4%
1 year -2.6%-15.4%+10.8% +13.1%
3 years +21.7%+43.4%+63.8% +79.4%
3 years, per year +6.8%+12.8%+17.9% +21.5%
5 years -15.0%+15.8%+0.7% +67.7%
5 years, per year -3.2%+3.0%+0.1% +10.9%
10 years +235.9%+893.1%+732.0% +255.2%
10 years, per year +12.9%+25.8%+23.6% +13.5%

Risk

MeasureCRMNOWVEEVSPY
Volatility, 1Y 46.7%58.7%42.8% 12.7%
Downside volatility, 1Y 41.6%61.5%40.4% 12.7%
Beta vs S&P 500, 1Y 0.400.620.58 1.00
Return / volatility, 1Y -0.05-0.260.25 1.03
Max drawdown, 5Y -59.2%-64.5%-53.2% -25.4%
From 52-week high -6.6%-16.0%0.0% -2.5%
52-week high $266.23$189.26$322.91 $779.14
52-week low $150.12$83.00$151.43 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleCRMNOWVEEV
P/E now vs peer median 21.1xmedian 29.9x 98.2xmedian 29.9x 51.7xmedian 42.7x
P/S now vs peer median 4.7xmedian 2.8x 11.2xmedian 2.8x 15.1xmedian 2.7x
EV/EBITDA now vs peer median 15.6xmedian 17.4x 48.9xmedian 17.4x 41.2xmedian 19.0x
P/FCF now vs peer median 13.5xmedian 16.9x 35.9xmedian 16.9x 31.4xmedian 19.6x
P/B now vs peer median 5.3xmedian 3.1x 13.1xmedian 3.1x 7.0xmedian 1.8x
PEG now vs peer median 0.22median 0.86 18.89median 0.86 2.25median 1.75

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsCRMNOWVEEV
Revenue $43.94B $14.73B $3.46B
Gross profit $33.96B $11.02B $2.59B
Operating income $8.74B $1.68B $1.03B
Net income $9.66B $1.67B $1.01B
Free cash flow $15.15B $4.58B $1.67B
R&D $6.37B $3.26B $821.92M
EPS (diluted) $11.77 $1.61 $6.15
Cash & equivalents $8.31B $2.50B $1.81B
Total debt $39.29B $7.52B –
Shares (diluted) 821.00M 1.03B 165.06M
Enterprise value $158.96B $141.45B $23.91B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricCRMNOWVEEV
P/E 21.1x 98.2x 51.7x
P/FCF 13.5x 35.9x 31.4x
P/Operating cash flow 13.0x 31.0x 31.4x
P/S 4.7x 11.2x 15.1x
P/B 5.3x 13.1x 7.0x
P/Tangible book 6.3x 18.8x 7.1x
EV/EBITDA 15.6x 48.9x 41.2x
EV/EBIT 26.6x 99.6x 43.5x
EV/Revenue 5.3x 11.4x 13.0x
EV/FCF 15.3x 36.5x 27.0x
EV/Operating cash flow 14.8x 31.5x 27.0x
PEG (3Y EPS CAGR) 0.22 18.89 2.25

Growth

14 metrics
MetricCRMNOWVEEV
Revenue growth (1Y) 11.2% 22.2% 16.5%
Revenue CAGR (3Y) 9.9% 22.5% 15.7%
Gross profit growth (1Y) 10.7% 16.4% 15.5%
Gross profit CAGR (3Y) 11.3% 20.5% 18.0%
Operating income growth (1Y) 9.4% 4.9% 29.5%
Operating income CAGR (3Y) 47.8% 49.1% 37.8%
Net income growth (1Y) 45.0% 0.5% 25.3%
Net income CAGR (3Y) 82.9% 5.5% 23.4%
EPS growth (1Y) 69.9% 1.7% 27.3%
EPS CAGR (3Y) 94.5% 5.2% 22.9%
Operating cash flow growth (1Y) 19.6% 13.0% 23.4%
Operating cash flow CAGR (3Y) 23.3% 22.2% 19.5%
Free cash flow growth (1Y) 21.3% 19.0% 23.4%
Free cash flow CAGR (3Y) 26.1% 25.7% 19.5%

Profitability

14 metrics
MetricCRMNOWVEEV
Gross margin 77.3% 74.8% 75.0%
EBITDA margin 34.0% 23.2% 31.6%
Operating margin 19.9% 11.4% 29.9%
Pretax margin 28.2% 15.9% 38.4%
Net margin 22.0% 11.3% 29.3%
FCF margin 34.5% 31.1% 48.2%
Operating cash flow margin 35.8% 36.0% 48.2%
Return on equity 26.7% 13.8% 13.8%
Return on assets 8.9% 6.0% 11.2%
Return on invested capital 9.0% – –
Return on capital employed 10.7% 10.6% 13.5%
Asset turnover 0.4x 0.5x 0.4x
Cash conversion (OCF / net income) 1.6x 3.2x 1.6x
Stock comp / revenue 8.3% 12.3% 14.3%

Financial Health

11 metrics
MetricCRMNOWVEEV
Debt / assets 35.8% 23.7% –
Debt / equity 1.0x 0.6x –
Net debt / EBITDA 1.9x 0.8x –
Debt / FCF 2.6x 1.6x –
Liabilities / assets 65.0% 60.5% 18.0%
Equity / assets 35.0% 39.5% 82.0%
Interest coverage 9.4x – –
Current ratio 0.8x 0.7x 5.5x
Quick ratio 0.7x 0.6x 5.4x
Cash ratio 0.4x 0.4x 5.0x
Altman Z-score 2.69 5.92 21.63

Shareholder Returns

7 metrics
MetricCRMNOWVEEV
Dividend yield 0.7% – –
Net buyback yield 16.7% 1.9% 0.7%
Shareholder yield 17.4% 1.9% 0.7%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusCRMNOWVEEV
Forward P/E 14.1xFY2026 41.3xFY2026 36.0xFY2026
EPS, next fiscal year $17.65FY2026 $3.85FY2026 $8.97FY2026
EPS growth, next FY +41.0%FY2026 +9.7%FY2026 +10.7%FY2026
EPS growth, the year after -5.3% +27.3% +16.8%
Revenue, next fiscal year $43.90BFY2026 $15.24BFY2026 $3.60BFY2026
Revenue growth, next FY +5.7%FY2026 +14.8%FY2026 +12.5%FY2026
Revenue growth, the year after +11.7% +17.7% +17.3%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersCRMNOWVEEV
Held by institutions 80.7% 81.6% 88.8%
Institutions holding 2,471 2,224 1,056
Change in shares held, QoQ -4.8% -2.1% +5.7%
Institutions buying 1,003 1,285 586
Institutions selling 1,270 779 358
Buyers to sellers 0.79 1.65 1.64

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

CRMNOWVEEV
CRM 1.00 0.79 0.71
NOW 0.79 1.00 0.67
VEEV 0.71 0.67 1.00

Add a Peer

Largest companies in the same industry

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Frequently Asked Questions

Which is bigger, CRM, NOW and VEEV?

Salesforce (CRM) is the largest by market capitalisation: Salesforce (CRM) $203.08B, ServiceNow (NOW) $162.99B, Veeva Systems (VEEV) $51.67B.

Which stock is cheaper, CRM, NOW and VEEV?

Salesforce (CRM) trades on the lowest price-to-earnings ratio (Salesforce (CRM) 21.0x, ServiceNow (NOW) 97.6x, Veeva Systems (VEEV) 50.9x). On next year's consensus earnings, Salesforce (CRM) is cheapest (Salesforce (CRM) 14.1x, ServiceNow (NOW) 41.3x, Veeva Systems (VEEV) 36.0x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

ServiceNow (NOW) grew revenue fastest over the trailing twelve months: Salesforce (CRM) +11.2%, ServiceNow (NOW) +22.2%, Veeva Systems (VEEV) +16.5%.

Which company is more profitable?

Veeva Systems (VEEV) has the highest net margin (Salesforce (CRM) 22.0%, ServiceNow (NOW) 11.3%, Veeva Systems (VEEV) 29.3%).

Which stock has performed better?

Over the past year Veeva Systems (VEEV) returned the most: Salesforce (CRM) -2.6%, ServiceNow (NOW) -15.4%, Veeva Systems (VEEV) +10.8%. Over five years, ServiceNow (NOW) compounded fastest (Salesforce (CRM) -3.2%/yr, ServiceNow (NOW) +3.0%/yr, Veeva Systems (VEEV) +0.1%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Veeva Systems (VEEV) has been the steadiest (Salesforce (CRM) 46.7%, ServiceNow (NOW) 58.7%, Veeva Systems (VEEV) 42.8%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, CRM, NOW and VEEV?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Salesforce (CRM) leads on 4. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.