CRM vs SAP Stock Comparison

Salesforce and Sap Se Prices as of Oct 23, 2026 Peers: Industry group
CRM Salesforce, Inc.
$248.53 +4.6% 1M -2.6% 1Y
Market cap
$201.49B
P/E
20.9x
Revenue (TTM)
$43.94B
Div. yield
–
CRM and Sales Software Technology
5 wins
SAP Sap Se
$238.21 +13.1% 1M -14.5% 1Y
Market cap
$277.46B
P/E
29.9x
Revenue (TTM)
$44.55B
Div. yield
–
ERP Software Technology
6 wins

Head to Head

11 decided of 12

Sap Se leads on 6 of the 12 questions below (Sap Se 6, Salesforce 5). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionCRMSAPLeader
Larger companyMarket capitalisation $201.49B $277.46B SAP
Cheaper on earningsLower P/E, profitable companies only 20.9x 29.9x CRM
Cheaper on forward earningsLower price / next fiscal year consensus EPS 14.1x 28.0x CRM
Faster revenue growthRevenue growth, trailing twelve months +11.2% +14.2% SAP
More profitableNet margin, trailing twelve months 22.0% 20.8% CRM
Better return on capitalReturn on invested capital 9.0% 35.9% SAP
Less leveragedLower net debt / EBITDA 1.9x -0.5x SAP
Higher dividend yieldTrailing dividend yield 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -2.6% -14.5% CRM
Better 5-year returnAnnualised price return, 5 years -3.2%/yr +10.9%/yr SAP
Less volatileAnnualised volatility, 1 year 46.7% 39.5% SAP
Higher overall scoreMean of the five percentile scores vs peers 70/100 63/100 CRM

Percentile Scorecard

CRMSAP

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisCRMSAP
Valuation 75 #26 of 101 51 #50 of 101
Growth 73 #27 of 97 71 #29 of 97
Profitability 88 #12 of 94 91 #9 of 94
Financial Health 44 #61 of 109 77 #26 of 109
Shareholder Returns 70 #20 of 64 27 #47 of 64
Overall 70 63
  • CRM ranked among 114 companies in Business Applications
  • SAP ranked among 114 companies in Business Applications

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodCRMSAPSPY
1 month +4.6%+13.1% -1.0%
3 months +51.9%+48.8% +2.9%
6 months +39.5%+35.9% +6.4%
Year to date -6.2%-1.9% +11.4%
1 year -2.6%-14.5% +13.1%
3 years +21.7%+78.2% +79.4%
3 years, per year +6.8%+21.3% +21.5%
5 years -15.0%+68.0% +67.7%
5 years, per year -3.2%+10.9% +10.9%
10 years +235.9%+168.2% +255.2%
10 years, per year +12.9%+10.4% +13.5%

Risk

MeasureCRMSAPSPY
Volatility, 1Y 46.7%39.5% 12.7%
Downside volatility, 1Y 41.6%40.8% 12.7%
Beta vs S&P 500, 1Y 0.400.62 1.00
Return / volatility, 1Y -0.05-0.37 1.03
Max drawdown, 5Y -59.2%-53.2% -25.4%
From 52-week high -6.6%-14.5% -2.5%
52-week high $266.23$278.53 $779.14
52-week low $150.12$146.09 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleCRMSAP
P/E now vs peer median 21.1xmedian 29.9x 29.9xmedian 29.9x
P/S now vs peer median 4.7xmedian 2.8x 6.6xmedian 2.8x
EV/EBITDA now vs peer median 15.6xmedian 17.4x 12.2xmedian 17.4x
P/FCF now vs peer median 13.5xmedian 16.9x 28.7xmedian 16.9x
P/B now vs peer median 5.3xmedian 3.1x 5.7xmedian 3.1x
PEG now vs peer median 0.22median 0.86 1.63median 0.86

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsCRMSAP
Revenue $43.94B $44.55B
Gross profit $33.96B $32.56B
Operating income $8.74B $21.60B
Net income $9.66B $9.26B
Free cash flow $15.15B $10.18B
R&D $6.37B $8.03B
EPS (diluted) $11.77 $7.90
Cash & equivalents $8.31B $12.01B
Total debt $39.29B $18.08B
Shares (diluted) 821.00M 1.18B
Enterprise value $157.36B $205.24B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricCRMSAP
P/E 21.1x 29.9x
P/FCF 13.5x 28.7x
P/Operating cash flow 13.0x 26.5x
P/S 4.7x 6.6x
P/B 5.3x 5.7x
P/Tangible book 6.3x 6.0x
EV/EBITDA 15.6x 12.2x
EV/EBIT 26.6x 13.0x
EV/Revenue 5.3x 6.3x
EV/FCF 15.3x 27.6x
EV/Operating cash flow 14.8x 25.5x
PEG (3Y EPS CAGR) 0.22 1.63

Growth

14 metrics
MetricCRMSAP
Revenue growth (1Y) 11.2% 14.2%
Revenue CAGR (3Y) 9.9% 11.7%
Gross profit growth (1Y) 10.7% 13.5%
Gross profit CAGR (3Y) 11.3% 12.2%
Operating income growth (1Y) 9.4% 31.9%
Operating income CAGR (3Y) 47.8% 53.5%
Net income growth (1Y) 45.0% 29.0%
Net income CAGR (3Y) 82.9% 17.5%
EPS growth (1Y) 69.9% 31.2%
EPS CAGR (3Y) 94.5% 18.4%
Operating cash flow growth (1Y) 19.6% 41.4%
Operating cash flow CAGR (3Y) 23.3% 19.6%
Free cash flow growth (1Y) 21.3% 46.2%
Free cash flow CAGR (3Y) 26.1% 22.1%

Profitability

14 metrics
MetricCRMSAP
Gross margin 77.3% 73.1%
EBITDA margin 34.0% 51.8%
Operating margin 19.9% 48.5%
Pretax margin 28.2% 29.5%
Net margin 22.0% 20.8%
FCF margin 34.5% 22.9%
Operating cash flow margin 35.8% 24.8%
Return on equity 26.7% 18.2%
Return on assets 8.9% 11.1%
Return on invested capital 9.0% 35.9%
Return on capital employed 10.7% 34.4%
Asset turnover 0.4x 0.5x
Cash conversion (OCF / net income) 1.6x 1.2x
Stock comp / revenue 8.3% 3.9%

Financial Health

11 metrics
MetricCRMSAP
Debt / assets 35.8% 11.3%
Debt / equity 1.0x 0.2x
Net debt / EBITDA 1.9x -0.5x
Debt / FCF 2.6x 1.0x
Liabilities / assets 65.0% 40.2%
Equity / assets 35.0% 59.8%
Interest coverage 9.4x 8.0x
Current ratio 0.8x 1.1x
Quick ratio 0.7x 0.9x
Cash ratio 0.4x 0.9x
Altman Z-score 2.69 7.35

Shareholder Returns

7 metrics
MetricCRMSAP
Dividend yield 0.7% 1.2%
Net buyback yield 16.7% 0.4%
Shareholder yield 17.4% 1.6%
Payout ratio (earnings) – –
Payout ratio (FCF) – –
Dividend growth (1Y) – –
Dividend CAGR (3Y) – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusCRMSAP
Forward P/E 14.1xFY2026 28.0xFY2026
EPS, next fiscal year $17.65FY2026 $8.52FY2026
EPS growth, next FY +41.0%FY2026 +16.1%FY2026
EPS growth, the year after -5.3% +4.9%
Revenue, next fiscal year $43.90BFY2026 $42.86BFY2026
Revenue growth, next FY +5.7%FY2026 -2.4%FY2026
Revenue growth, the year after +11.7% +14.3%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersCRMSAP
Held by institutions 80.7% 7.2%
Institutions holding 2,471 814
Change in shares held, QoQ -4.8% -3.0%
Institutions buying 1,003 456
Institutions selling 1,270 243
Buyers to sellers 0.79 1.88

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

CRMSAP
CRM 1.00 0.67
SAP 0.67 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, CRM and SAP?

Sap Se (SAP) is the largest by market capitalisation: Salesforce (CRM) $201.49B, Sap Se (SAP) $277.46B.

Which stock is cheaper, CRM and SAP?

Salesforce (CRM) trades on the lowest price-to-earnings ratio (Salesforce (CRM) 20.9x, Sap Se (SAP) 29.9x). On next year's consensus earnings, Salesforce (CRM) is cheapest (Salesforce (CRM) 14.1x, Sap Se (SAP) 28.0x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Sap Se (SAP) grew revenue fastest over the trailing twelve months: Salesforce (CRM) +11.2%, Sap Se (SAP) +14.2%.

Which company is more profitable?

Salesforce (CRM) has the highest net margin (Salesforce (CRM) 22.0%, Sap Se (SAP) 20.8%). On return on invested capital, Sap Se (SAP) leads (Salesforce (CRM) 9.0%, Sap Se (SAP) 35.9%).

Which stock has performed better?

Over the past year Salesforce (CRM) returned the most: Salesforce (CRM) -2.6%, Sap Se (SAP) -14.5%. Over five years, Sap Se (SAP) compounded fastest (Salesforce (CRM) -3.2%/yr, Sap Se (SAP) +10.9%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Sap Se (SAP) has been the steadiest (Salesforce (CRM) 46.7%, Sap Se (SAP) 39.5%). Volatility measures how widely the price swings, not the risk of the business.

Do CRM and SAP move together?

Their daily returns over the past year have a correlation of 0.67, a moderate positive relationship. Holding both diversifies more than two closely linked stocks would.

Which is the better stock, CRM and SAP?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Sap Se (SAP) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.