AMZN vs BABA vs MSFT Stock Comparison

Amazon Com, Alibaba Group Holding and Microsoft Prices as of Nov 2, 2026 Peers: Industry group
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AMZN Amazon Com Inc
$245.63 -2.3% 1M +0.6% 1Y
Market cap
$2.65T
P/E
20.0x
Revenue (TTM)
$730.00B
Div. yield
–
Online Retail Consumer Discretionary
2 wins
BABA Alibaba Group Holding Ltd
$101.51 -4.1% 1M -40.4% 1Y
Market cap
$235.76B
P/E
22.4x
Revenue (TTM)
$150.46B
Div. yield
1.03%
Digital Marketplaces Technology
2 wins
MSFT Microsoft Corp
$507.12 -2.0% 1M -2.1% 1Y
Market cap
$3.77T
P/E
26.4x
Revenue (TTM)
$346.45B
Div. yield
0.72%
Cloud Platforms Technology
8 wins

Head to Head

12 decided of 12

Microsoft leads on 8 of the 12 questions below (Microsoft 8, Amazon Com 2, Alibaba Group Holding 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionAMZNBABAMSFTLeader
Larger companyMarket capitalisation $2.65T $235.76B $3.77T MSFT
Cheaper on earningsLower P/E, profitable companies only 20.0x 22.4x 26.4x AMZN
Cheaper on forward earningsLower price / next fiscal year consensus EPS 20.1x 14.5x 24.9x BABA
Faster revenue growthRevenue growth, trailing twelve months +15.8% +8.1% +17.9% MSFT
More profitableNet margin, trailing twelve months 18.1% 7.0% 41.2% MSFT
Better return on capitalReturn on invested capital 11.0% 2.4% 26.5% MSFT
Less leveragedLower net debt / EBITDA 0.0x — -0.1x MSFT
Higher dividend yieldTrailing dividend yield — 1.03% 0.72% BABA
Better 1-year returnPrice return, last 12 months +0.6% -40.4% -2.1% AMZN
Better 5-year returnAnnualised price return, 5 years +7.7%/yr -9.4%/yr +8.7%/yr MSFT
Less volatileAnnualised volatility, 1 year 33.0% 40.3% 32.7% MSFT
Higher overall scoreMean of the five percentile scores vs peers 64/100 45/100 79/100 MSFT

Percentile Scorecard

AMZNBABAMSFT

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisAMZNBABAMSFT
Valuation 21 #83 of 105 66 #57 of 165 61 #15 of 37
Growth 92 #9 of 99 17 #127 of 153 74 #10 of 36
Profitability 68 #32 of 99 55 #70 of 153 97 #2 of 34
Financial Health 76 #28 of 113 58 #76 of 179 84 #7 of 38
Shareholder Returns – 29 #67 of 94 81 #5 of 22
Overall 64 45 79
  • AMZN ranked among 115 companies in Retail
  • BABA ranked among 185 companies in Internet Platforms
  • MSFT ranked among 39 companies in Cloud Computing

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodAMZNBABAMSFTSPY
1 month -2.3%-4.1%-2.0% -2.3%
3 months -13.5%-20.2%+4.0% -0.7%
6 months -9.7%-23.8%+22.6% +4.8%
Year to date +6.4%-30.7%+4.9% +10.3%
1 year +0.6%-40.4%-2.1% +10.3%
3 years +77.2%+19.0%+43.7% +73.0%
3 years, per year +21.0%+6.0%+12.9% +20.1%
5 years +45.2%-38.9%+51.8% +61.9%
5 years, per year +7.7%-9.4%+8.7% +10.1%
10 years +541.7%+3.0%+753.3% +258.6%
10 years, per year +20.4%+0.3%+23.9% +13.6%

Risk

MeasureAMZNBABAMSFTSPY
Volatility, 1Y 33.0%40.3%32.7% 12.8%
Downside volatility, 1Y 30.4%35.7%30.8% 12.8%
Beta vs S&P 500, 1Y 1.411.090.99 1.00
Return / volatility, 1Y 0.02-1.00-0.06 0.80
Max drawdown, 5Y -55.7%-62.5%-37.6% -25.4%
From 52-week high -13.5%-42.7%-6.7% -3.5%
52-week high $284.02$177.18$543.45 $779.14
52-week low $198.79$94.81$352.83 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleAMZNBABAMSFT
P/E now vs peer median 20.0xmedian 17.7x 22.4xmedian 17.3x 26.4xmedian 26.4x
P/S now vs peer median 3.6xmedian 0.5x 1.6xmedian 1.4x 10.9xmedian 3.8x
EV/EBITDA now vs peer median 16.7xmedian 9.0x —median 14.5x 18.2xmedian 21.2x
P/FCF now vs peer median -101.0xmedian 15.9x 7.1xmedian 10.8x 62.8xmedian 17.3x
P/B now vs peer median 4.8xmedian 1.7x 1.4xmedian 1.7x 8.0xmedian 3.4x
PEG now vs peer median 0.16median 0.75 -15.54median 0.40 1.16median 0.34

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsAMZNBABAMSFT
Revenue $730.00B $150.46B $346.45B
Gross profit $377.28B $57.45B $234.39B
Operating income $87.91B $4.39B $163.19B
Net income $132.25B $10.08B $142.63B
Free cash flow -$26.23B $33.19B $59.96B
R&D – $10.68B $36.46B
EPS (diluted) $12.13 $4.38 $19.16
Cash & equivalents $78.21B $21.06B $20.28B
Total debt $128.89B $21.57B $35.48B
Shares (diluted) 10.90B 2.40B 7.45B
Enterprise value $2.17T $57.84B $3.70T

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricAMZNBABAMSFT
P/E 20.0x 22.4x 26.4x
P/FCF -101.0x 7.1x 62.8x
P/Operating cash flow 19.0x 20.8x 19.2x
P/S 3.6x 1.6x 10.9x
P/B 4.8x 1.4x 8.0x
P/Tangible book 4.8x 1.5x 8.3x
EV/EBITDA 16.7x – 18.2x
EV/EBIT 30.2x 48.7x 22.9x
EV/Revenue 3.6x 1.4x 10.8x
EV/FCF -101.2x 6.4x 62.3x
EV/Operating cash flow 19.0x 18.9x 19.1x
PEG (3Y EPS CAGR) 0.16 -15.54 1.16

Growth

14 metrics
MetricAMZNBABAMSFT
Revenue growth (1Y) 15.8% 8.1% 17.9%
Revenue CAGR (3Y) 12.7% 5.6% 16.6%
Gross profit growth (1Y) 18.8% 0.2% 16.0%
Gross profit CAGR (3Y) 16.9% 6.5% 15.6%
Operating income growth (1Y) 26.2% -77.5% 20.0%
Operating income CAGR (3Y) 68.7% -35.9% 20.2%
Net income growth (1Y) 106.3% -50.0% 36.0%
Net income CAGR (3Y) 130.7% -3.6% 22.8%
EPS growth (1Y) 104.5% -47.9% 36.3%
EPS CAGR (3Y) 127.5% -1.4% 22.8%
Operating cash flow growth (1Y) 38.4% -45.8% 33.2%
Operating cash flow CAGR (3Y) 49.6% -27.8% 27.3%
Free cash flow growth (1Y) -885.3% -8.5% -23.1%
Free cash flow CAGR (3Y) -17.6% -0.6% -1.8%

Profitability

14 metrics
MetricAMZNBABAMSFT
Gross margin 51.7% 38.2% 67.7%
EBITDA margin 21.8% – 59.3%
Operating margin 12.0% 2.9% 47.1%
Pretax margin 23.2% 9.7% 51.3%
Net margin 18.1% 7.0% 41.2%
FCF margin -3.6% 22.1% 17.3%
Operating cash flow margin 19.1% 7.5% 56.5%
Return on equity 26.6% 6.2% 31.2%
Return on assets 13.2% 3.6% 18.6%
Return on invested capital 11.0% 2.4% 26.5%
Return on capital employed 11.5% 2.1% 26.5%
Asset turnover 0.7x 0.5x 0.5x
Cash conversion (OCF / net income) 1.1x 1.1x 1.4x
Stock comp / revenue 2.9% 1.1% 3.6%

Financial Health

11 metrics
MetricAMZNBABAMSFT
Debt / assets 11.8% 7.5% 4.6%
Debt / equity 0.2x 0.1x 0.1x
Net debt / EBITDA 0.0x – -0.1x
Debt / FCF -4.9x 0.6x 0.6x
Liabilities / assets 49.7% 43.6% 39.6%
Equity / assets 50.3% 56.4% 60.4%
Interest coverage 27.7x 3.2x 50.6x
Current ratio 1.0x 1.4x 1.2x
Quick ratio 0.9x 0.6x 0.8x
Cash ratio 0.5x 0.6x 0.4x
Altman Z-score 4.30 2.31 9.14

Shareholder Returns

7 metrics
MetricAMZNBABAMSFT
Dividend yield – 1.0% 0.7%
Net buyback yield – – 0.5%
Shareholder yield – 1.0% 1.2%
Payout ratio (earnings) – – 19.0%
Payout ratio (FCF) – – 45.1%
Dividend growth (1Y) – – 9.5%
Dividend CAGR (3Y) – – 10.1%

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusAMZNBABAMSFT
Forward P/E 20.1xFY2026 14.5xFY2026 24.9xFY2027
EPS, next fiscal year $12.23FY2026 $7.02FY2026 $20.39FY2027
EPS growth, next FY +70.6%FY2026 +80.9%FY2026 +18.0%FY2027
EPS growth, the year after -15.3% +22.8% +11.6%
Revenue, next fiscal year $774.81BFY2026 $174.00BFY2026 $402.39BFY2027
Revenue growth, next FY +8.1%FY2026 +17.3%FY2026 +21.3%FY2027
Revenue growth, the year after +27.9% +14.7% +12.9%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersAMZNBABAMSFT
Held by institutions 67.0% 10.1% 73.9%
Institutions holding 6,146 1,220 6,232
Change in shares held, QoQ +4.8% -5.4% +3.3%
Institutions buying 3,244 556 3,435
Institutions selling 2,413 422 2,427
Buyers to sellers 1.34 1.32 1.42

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

AMZNBABAMSFT
AMZN 1.00 0.33 0.41
BABA 0.33 1.00 0.12
MSFT 0.41 0.12 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, AMZN, BABA and MSFT?

Microsoft (MSFT) is the largest by market capitalisation: Amazon Com (AMZN) $2.65T, Alibaba Group Holding (BABA) $235.76B, Microsoft (MSFT) $3.77T.

Which stock is cheaper, AMZN, BABA and MSFT?

Amazon Com (AMZN) trades on the lowest price-to-earnings ratio (Amazon Com (AMZN) 20.0x, Alibaba Group Holding (BABA) 22.4x, Microsoft (MSFT) 26.4x). On next year's consensus earnings, Alibaba Group Holding (BABA) is cheapest (Amazon Com (AMZN) 20.1x, Alibaba Group Holding (BABA) 14.5x, Microsoft (MSFT) 24.9x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Microsoft (MSFT) grew revenue fastest over the trailing twelve months: Amazon Com (AMZN) +15.8%, Alibaba Group Holding (BABA) +8.1%, Microsoft (MSFT) +17.9%.

Which company is more profitable?

Microsoft (MSFT) has the highest net margin (Amazon Com (AMZN) 18.1%, Alibaba Group Holding (BABA) 7.0%, Microsoft (MSFT) 41.2%). On return on invested capital, Microsoft (MSFT) leads (Amazon Com (AMZN) 11.0%, Alibaba Group Holding (BABA) 2.4%, Microsoft (MSFT) 26.5%).

Which stock has performed better?

Over the past year Amazon Com (AMZN) returned the most: Amazon Com (AMZN) +0.6%, Alibaba Group Holding (BABA) -40.4%, Microsoft (MSFT) -2.1%. Over five years, Microsoft (MSFT) compounded fastest (Amazon Com (AMZN) +7.7%/yr, Alibaba Group Holding (BABA) -9.4%/yr, Microsoft (MSFT) +8.7%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Alibaba Group Holding (BABA) has the highest dividend yield: Alibaba Group Holding (BABA) 1.03%, Microsoft (MSFT) 0.72%. Amazon Com (AMZN) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Microsoft (MSFT) has been the steadiest (Amazon Com (AMZN) 33.0%, Alibaba Group Holding (BABA) 40.3%, Microsoft (MSFT) 32.7%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, AMZN, BABA and MSFT?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Microsoft (MSFT) leads on 8. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.