AMZN vs BABA vs MSFT Stock Comparison

Amazon Com, Alibaba Group Holding and Microsoft Prices as of Nov 4, 2026 Peers: Industry group
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AMZN Amazon Com Inc
$266.03 +5.8% 1M +6.7% 1Y
Market cap
$2.80T
P/E
20.8x
Revenue (TTM)
$764.24B
Div. yield
–
Online Retail Consumer Discretionary
1 win
BABA Alibaba Group Holding Ltd
$105.38 -4.9% 1M -35.9% 1Y
Market cap
$247.67B
P/E
23.5x
Revenue (TTM)
$150.46B
Div. yield
–
Digital Marketplaces Technology
1 win
MSFT Microsoft Corp
$555.80 +5.8% 1M +8.1% 1Y
Market cap
$3.99T
P/E
27.9x
Revenue (TTM)
$346.45B
Div. yield
0.01%
Cloud Platforms Technology
9 wins

Head to Head

11 decided of 12

Microsoft leads on 9 of the 12 questions below (Microsoft 9, Amazon Com 1, Alibaba Group Holding 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionAMZNBABAMSFTLeader
Larger companyMarket capitalisation $2.80T $247.67B $3.99T MSFT
Cheaper on earningsLower P/E, profitable companies only 20.8x 23.5x 27.9x AMZN
Cheaper on forward earningsLower price / next fiscal year consensus EPS 21.8x 15.0x 27.3x BABA
Faster revenue growthRevenue growth, trailing twelve months +15.4% +8.1% +17.9% MSFT
More profitableNet margin, trailing twelve months 17.6% 7.0% 41.2% MSFT
Better return on capitalReturn on invested capital 10.1% 2.4% 26.5% MSFT
Less leveragedLower net debt / EBITDA 0.3x — -0.1x MSFT
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.01% –
Better 1-year returnPrice return, last 12 months +6.7% -35.9% +8.1% MSFT
Better 5-year returnAnnualised price return, 5 years +8.6%/yr -7.9%/yr +10.6%/yr MSFT
Less volatileAnnualised volatility, 1 year 33.5% 40.6% 33.4% MSFT
Higher overall scoreMean of the five percentile scores vs peers 62/100 45/100 79/100 MSFT

Percentile Scorecard

AMZNBABAMSFT

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisAMZNBABAMSFT
Valuation 18 #88 of 107 69 #53 of 166 58 #17 of 39
Growth 91 #10 of 103 17 #128 of 154 77 #9 of 36
Profitability 68 #33 of 102 55 #70 of 154 97 #2 of 34
Financial Health 71 #33 of 113 57 #78 of 179 84 #7 of 38
Shareholder Returns – 30 #68 of 97 81 #5 of 22
Overall 62 45 79
  • AMZN ranked among 115 companies in Retail
  • BABA ranked among 185 companies in Internet Platforms
  • MSFT ranked among 39 companies in Cloud Computing

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodAMZNBABAMSFTSPY
1 month +5.8%-4.9%+5.8% -1.0%
3 months -2.4%-18.0%+14.0% -0.4%
6 months -3.3%-25.5%+34.3% +4.5%
Year to date +15.3%-28.1%+14.9% +12.4%
1 year +6.7%-35.9%+8.1% +13.6%
3 years +91.9%+23.5%+57.5% +76.4%
3 years, per year +24.3%+7.3%+16.4% +20.8%
5 years +51.2%-33.6%+65.4% +63.7%
5 years, per year +8.6%-7.9%+10.6% +10.4%
10 years +604.7%+8.0%+846.7% +267.7%
10 years, per year +21.6%+0.8%+25.2% +13.9%

Risk

MeasureAMZNBABAMSFTSPY
Volatility, 1Y 33.5%40.6%33.4% 12.8%
Downside volatility, 1Y 30.4%35.7%30.9% 12.7%
Beta vs S&P 500, 1Y 1.451.111.05 1.00
Return / volatility, 1Y 0.20-0.880.24 1.06
Max drawdown, 5Y -55.7%-62.5%-37.6% -25.4%
From 52-week high -6.3%-40.5%0.0% -1.6%
52-week high $284.02$177.18$555.80 $779.14
52-week low $198.79$94.81$352.83 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleAMZNBABAMSFT
P/E now vs peer median 21.3xmedian 18.4x 23.2xmedian 18.2x 28.9xmedian 28.9x
P/S now vs peer median 3.8xmedian 0.5x 1.6xmedian 1.5x 11.9xmedian 3.7x
EV/EBITDA now vs peer median 16.9xmedian 9.6x —median 15.3x 20.0xmedian 22.5x
P/FCF now vs peer median -46.8xmedian 16.4x 7.4xmedian 12.2x 68.8xmedian 16.4x
P/B now vs peer median 4.7xmedian 1.8x 1.5xmedian 1.8x 8.8xmedian 3.4x
PEG now vs peer median 0.27median 0.83 -16.13median 0.38 1.27median 1.27

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsAMZNBABAMSFT
Revenue $764.24B $150.46B $346.45B
Gross profit $397.75B $57.45B $234.39B
Operating income $96.81B $4.39B $163.19B
Net income $134.77B $10.08B $142.63B
Free cash flow -$61.40B $33.19B $59.96B
R&D – $10.68B $36.46B
EPS (diluted) $12.33 $4.38 $19.16
Cash & equivalents $55.78B $21.06B $20.28B
Total debt $173.13B $21.57B $35.48B
Shares (diluted) 10.93B 2.40B 7.45B
Enterprise value $2.30T $61.31B $3.92T

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricAMZNBABAMSFT
P/E 21.3x 23.2x 28.9x
P/FCF -46.8x 7.4x 68.8x
P/Operating cash flow 19.3x 21.6x 21.1x
P/S 3.8x 1.6x 11.9x
P/B 4.7x 1.5x 8.8x
P/Tangible book 4.7x 1.5x 9.1x
EV/EBITDA 16.9x – 20.0x
EV/EBIT 30.3x 50.7x 25.1x
EV/Revenue 3.8x 1.5x 11.8x
EV/FCF -47.8x 6.7x 68.4x
EV/Operating cash flow 19.6x 19.7x 20.9x
PEG (3Y EPS CAGR) 0.27 -16.13 1.27

Growth

14 metrics
MetricAMZNBABAMSFT
Revenue growth (1Y) 15.4% 8.1% 17.9%
Revenue CAGR (3Y) 12.8% 5.6% 16.6%
Gross profit growth (1Y) 18.7% 0.2% 16.0%
Gross profit CAGR (3Y) 16.8% 6.5% 15.6%
Operating income growth (1Y) 33.7% -77.5% 20.0%
Operating income CAGR (3Y) 54.7% -35.9% 20.2%
Net income growth (1Y) 87.7% -50.0% 36.0%
Net income CAGR (3Y) 81.1% -3.6% 22.8%
EPS growth (1Y) 86.2% -47.9% 36.3%
EPS CAGR (3Y) 79.1% -1.4% 22.8%
Operating cash flow growth (1Y) 34.5% -45.8% 33.2%
Operating cash flow CAGR (3Y) 40.5% -27.8% 27.3%
Free cash flow growth (1Y) -1,478% -8.5% -23.1%
Free cash flow CAGR (3Y) -359.2% -0.6% -1.8%

Profitability

14 metrics
MetricAMZNBABAMSFT
Gross margin 52.0% 38.2% 67.7%
EBITDA margin 22.7% – 59.3%
Operating margin 12.7% 2.9% 47.1%
Pretax margin 23.0% 9.7% 51.3%
Net margin 17.6% 7.0% 41.2%
FCF margin -8.0% 22.1% 17.3%
Operating cash flow margin 19.5% 7.5% 56.5%
Return on equity 23.1% 6.2% 31.2%
Return on assets 11.5% 3.6% 18.6%
Return on invested capital 10.1% 2.4% 26.5%
Return on capital employed 10.6% 2.1% 26.5%
Asset turnover 0.7x 0.5x 0.5x
Cash conversion (OCF / net income) 1.1x 1.1x 1.4x
Stock comp / revenue 2.7% 1.1% 3.6%

Financial Health

11 metrics
MetricAMZNBABAMSFT
Debt / assets 13.9% 7.5% 4.6%
Debt / equity 0.3x 0.1x 0.1x
Net debt / EBITDA 0.3x – -0.1x
Debt / FCF -2.8x 0.6x 0.6x
Liabilities / assets 50.7% 43.6% 39.6%
Equity / assets 49.3% 56.4% 60.4%
Interest coverage 22.3x 3.2x 50.6x
Current ratio 1.0x 1.4x 1.2x
Quick ratio 0.8x 0.6x 0.8x
Cash ratio 0.4x 0.6x 0.4x
Altman Z-score 4.02 2.35 9.84

Shareholder Returns

7 metrics
MetricAMZNBABAMSFT
Dividend yield – 1.0% 0.7%
Net buyback yield – – 0.5%
Shareholder yield – 1.0% 1.1%
Payout ratio (earnings) – – 19.0%
Payout ratio (FCF) – – 45.1%
Dividend growth (1Y) – – 9.5%
Dividend CAGR (3Y) – – 10.1%

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusAMZNBABAMSFT
Forward P/E 21.8xFY2026 15.0xFY2026 27.3xFY2027
EPS, next fiscal year $12.23FY2026 $7.02FY2026 $20.39FY2027
EPS growth, next FY +70.6%FY2026 +80.9%FY2026 +18.0%FY2027
EPS growth, the year after -15.3% +22.8% +11.6%
Revenue, next fiscal year $774.81BFY2026 $174.00BFY2026 $402.39BFY2027
Revenue growth, next FY +8.1%FY2026 +17.3%FY2026 +21.3%FY2027
Revenue growth, the year after +27.9% +14.7% +12.9%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersAMZNBABAMSFT
Held by institutions 67.0% 10.1% 73.9%
Institutions holding 6,151 1,221 6,237
Change in shares held, QoQ +4.8% -5.4% +3.3%
Institutions buying 3,248 557 3,438
Institutions selling 2,414 422 2,429
Buyers to sellers 1.35 1.32 1.42

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

AMZNBABAMSFT
AMZN 1.00 0.34 0.44
BABA 0.34 1.00 0.14
MSFT 0.44 0.14 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, AMZN, BABA and MSFT?

Microsoft (MSFT) is the largest by market capitalisation: Amazon Com (AMZN) $2.80T, Alibaba Group Holding (BABA) $247.67B, Microsoft (MSFT) $3.99T.

Which stock is cheaper, AMZN, BABA and MSFT?

Amazon Com (AMZN) trades on the lowest price-to-earnings ratio (Amazon Com (AMZN) 20.8x, Alibaba Group Holding (BABA) 23.5x, Microsoft (MSFT) 27.9x). On next year's consensus earnings, Alibaba Group Holding (BABA) is cheapest (Amazon Com (AMZN) 21.8x, Alibaba Group Holding (BABA) 15.0x, Microsoft (MSFT) 27.3x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Microsoft (MSFT) grew revenue fastest over the trailing twelve months: Amazon Com (AMZN) +15.4%, Alibaba Group Holding (BABA) +8.1%, Microsoft (MSFT) +17.9%.

Which company is more profitable?

Microsoft (MSFT) has the highest net margin (Amazon Com (AMZN) 17.6%, Alibaba Group Holding (BABA) 7.0%, Microsoft (MSFT) 41.2%). On return on invested capital, Microsoft (MSFT) leads (Amazon Com (AMZN) 10.1%, Alibaba Group Holding (BABA) 2.4%, Microsoft (MSFT) 26.5%).

Which stock has performed better?

Over the past year Microsoft (MSFT) returned the most: Amazon Com (AMZN) +6.7%, Alibaba Group Holding (BABA) -35.9%, Microsoft (MSFT) +8.1%. Over five years, Microsoft (MSFT) compounded fastest (Amazon Com (AMZN) +8.6%/yr, Alibaba Group Holding (BABA) -7.9%/yr, Microsoft (MSFT) +10.6%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Amazon Com (AMZN) 0.00%, Alibaba Group Holding (BABA) 0.00%, Microsoft (MSFT) 0.01%. Amazon Com (AMZN) and Alibaba Group Holding (BABA) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Microsoft (MSFT) has been the steadiest (Amazon Com (AMZN) 33.5%, Alibaba Group Holding (BABA) 40.6%, Microsoft (MSFT) 33.4%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, AMZN, BABA and MSFT?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Microsoft (MSFT) leads on 9. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.