Zeta Global Holdings Corp. is a leading AI powered omnichannel data driven cloud platform that provides enterprises with consumer intelligence and marketing automation software.
The company’s core offering, the Zeta Marketing Platform, is built on four pillars: a data platform that includes a proprietary identity graph called the Zeta SuperGraph and a diverse data set covering more than 245 million individuals in the United States and over 535 million individuals globally with an average of about 2,500 attributes per person; an AI native infrastructure that supports model training, inference and real time execution at scale; an omnichannel engagement layer that connects email, social media, web, chat, connected TV and video through a unified interface; and a performance optimization module that uses predictive analytics and machine learning to continuously improve campaign effectiveness and return on investment.
The platform is deployed in a hybrid cloud environment that combines public cloud resources with private cloud infrastructure to balance cost, performance and security.
The system processes over one trillion content consumption signals each month, transforming raw data into actionable audience segments that fuel personalized marketing campaigns.

Zeta Global Holdings Corp. generates revenue primarily through subscription fees for access to the Zeta Marketing Platform and its component products, which consist of an Email Service Provider, a CDP+ customer data platform, a demand side platform and the Zeta Answers intelligence suite.
Customers typically pay on a quarterly or annual basis and may also incur additional fees based on usage of specific modules, for professional services, technical upgrades or access to supplementary data sources.
The company serves a broad range of enterprise clients across industries such as consumer and retail, travel and hospitality, insurance, telecommunications and financial services, with revenue derived from both direct sales and channel partnerships.

Zeta Global Holdings Corp. holds a strong position in the marketing technology sector, having been named a Leader in The Forrester Wave™ for Email Marketing Service Providers for three consecutive years, a Strong Performer in Customer Data Platforms for B2C and a Challenger in Gartner’s Magic Quadrant™ for Multi Channel Marketing Hubs.
The company’s competitive advantages stem from its AI native architecture that embeds machine learning and generative AI directly into the platform, its deterministic identity resolution powered by a first party data set that includes billions of signals, its comprehensive omnichannel reach that enables coordinated messaging across email, social, web, chat, connected TV and video, and its focus on delivering measurable improvements in return on investment for clients.
While numerous point solution providers exist in the areas of email marketing, customer data management and programmatic advertising, Zeta believes its integrated approach offers superior workflow automation, deeper insight generation, greater ease of use, higher scalability and more favorable total cost of ownership.

Zeta Global Holdings Corp. serves a diverse base of enterprise customers that spans multiple industries, with a notable presence in consumer and retail, travel and hospitality, insurance, telecommunications and financial services.
The company does not disclose specific client names in its filings but indicates that its revenue is heavily concentrated among super scaled customers, defined as those generating at least $1,000,000 in trailing twelve month revenue, which accounted for 87% of total revenue in 2025.
As of the end of 2025, Zeta reported approximately 2,651 total customers, 602 scaled customers and 184 super scaled customers.