XMax Inc. is a U. S. headquartered designer and distributor of contemporary styled residential and commercial furniture integrated into a dynamic marketing and sales platform offering retail and online selection and global purchase fulfillment. The company markets its products under the brands Nova LifeStyle, Diamond Sofa and Nova Living. It designs products for living room, dining room, bedroom and home office categories, including sofas, chairs, dining tables, beds, entertainment consoles, cabinets and cupboards. The firm focuses on urban and contemporary styles that combine comfort and functionality for lifestyle conscious middle and upper middle income consumers.

XMax Inc. generates revenue primarily from the sale of furniture through wholesale and retail channels and via online platforms to distributors, retailers and end user consumers. For the year ended December 31, 2025 the company's largest selling product categories were marble slabs, sofas and coffee tables which accounted for approximately 47%, 30% and 5% of sales respectively. Sales to North America represented 52.1% of total sales in 2025 while sales to Hong Kong accounted for 47.4% and other regions contributed the remaining 0.5%. The company earns the majority of its sales as a branding and marketing firm that uses third party manufacturing to supply furniture to large national retailers and global distributors. Additionally, the company expects to generate revenue from its new AI initiatives including software and hardware development, cloud and GPU compute services, AI model access and orchestration, and enterprise focused AI agent deployment.

The company operates through the following segments.

• Furniture: This segment designs and markets residential and commercial furniture, manages brands such as Nova LifeStyle, Diamond Sofa and Nova Living, and distributes products through wholesale, retail and online channels to distributors, retailers and end user consumers. It develops product lines for living room, dining room, bedroom and home office, including sofas, chairs, tables, beds, consoles and cabinets. The segment focuses on urban contemporary styles that combine comfort and functionality for lifestyle conscious middle and upper middle income consumers.

• AI: This segment focuses on developing AI software and hardware, providing cloud and GPU compute infrastructure, offering AI model access and orchestration, and deploying enterprise focused AI agents. It plans to enter high growth AI segments such as AI inference platforms, AI model training services and AI powered analytics tools. The segment aims to create new technology driven business lines with scalable commercial potential.

In the fragmented furniture market, XMax Inc. competes with numerous manufacturers, distributors and retailers, many of which are based in China and other Asian countries. The company differentiates itself through rapid design adaptation, strong global logistics, and long term relationships with customers. Its competitive advantages include trend aware product development, reliable delivery and a breadth of product categories that span living room, dining room and bedroom furnishings. Additionally, the firm leverages its experience in sourcing custom made products for distributors to offer value added solutions that improve customer satisfaction.

XMax Inc. serves designers, distributors and retailers who cater to mid level and high end private label home furnishings. The company also sells directly to consumers through its online platforms, reaching lifestyle conscious middle and upper middle income shoppers. Its customer base includes regional chains, independent furniture stores and online marketplaces that distribute the firm's products under private label or the Diamond Sofa brand.