SharkNinja, Inc. (NYSE: SN)

SharkNinja Inc is a global product design and technology company that creates lifestyle solutions through innovative small household appliances sold under the Shark and Ninja brands. The company focuses on designing, developing, and marketing products that improve the efficiency, convenience, and enjoyment of daily household tasks across categories such as cleaning, cooking, beverage preparation, food preparation, and beauty and home environment appliances.

SharkNinja generates revenue primarily through the sale of its small household appliances to consumers worldwide. The company sells its products via an omni-channel distribution network that includes major retailers, e-commerce platforms, and direct-to-consumer channels. Revenue is driven by product innovation, brand strength, and the company’s ability to deliver high-performance, high-quality appliances at compelling value points.

The company operates through the following segments: Domestic and International.

• The Domestic segment includes operations within the United States and focuses on sales to retailers and consumers in that market.

• The International segment encompasses all operations outside the United States, including markets in Europe, Canada, Mexico, and other regions where SharkNinja sells its products through local retail partners and direct channels.

SharkNinja holds leading market positions in several key product categories, with Shark ranked as the #1 floorcare brand and Ninja as the best-selling small kitchen appliances brand in the United States according to Circana data for the period ending January 3, 2026. The company competes with established brands such as Dyson, Hoover, Bissell, Vitamix, De’Longhi, Breville, Hamilton Beach, and Cuisinart across various categories. Its competitive advantages stem from continuous innovation, a rapid product development cycle, deep consumer insights, and a global engineering team that enables rapid iteration and optimization of products to meet evolving consumer needs while maintaining high quality and value.

SharkNinja serves a broad base of individual consumers seeking innovative and reliable household appliances. The company’s products are sold through major retailers including Amazon, Costco, and Walmart, each of which accounted for more than 10% of net sales for the year ended December 31, 2025, and together represented 45.7% of total net sales. The company also sells through numerous other retailers globally and maintains a strong direct-to-consumer presence via its website and digital marketing efforts.