Newell Brands Inc. (NASDAQ: NWL)

Newell Brands Inc. operates as a leading global consumer goods company, boasting a strong portfolio of well-known brands. The company focuses on delighting consumers by enhancing everyday moments through its diverse range of products. Newell Brands sells its offerings in over 150 countries, with operational presence in more than 45 of these nations, excluding third-party distributors. The company's strategic priorities aim to improve top-line performance, expand margins, and enhance cash flows through a new operating model, talent upgrades, and culture redesign.

Newell Brands generates revenue through the sale of a wide array of consumer products, including household items, writing instruments, baby gear, outdoor and recreation products, and more. Key brands under its umbrella include Rubbermaid, Sharpie, Graco, Coleman, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex, and Campingaz. These products cater to a broad customer base, including mass merchants, warehouse clubs, home centers, department stores, drug/grocery stores, specialty retailers, discount stores, e-commerce retailers, commercial products distributors, and professional customers.

• Home and Commercial Solutions: This segment encompasses a diverse line of household products, including kitchen appliances, food and home storage solutions, fresh preserving products, vacuum sealing systems, gourmet cookware, bakeware, cutlery, and home fragrance products. Key brands in this segment include Ball, Calphalon, Chesapeake Bay, Crockpot, FoodSaver, Mapa, Mr. Coffee, Oster, Rubbermaid, Rubbermaid Commercial Products, Sistema, Spontex, Sunbeam, WoodWick, and Yankee Candle. The segment also offers commercial cleaning and maintenance solutions, closet and garage organization products, hygiene systems, and material handling solutions. These products are marketed to mass merchants, warehouse clubs, home centers, department stores, drug/grocery stores, specialty retailers, discount stores, e-commerce retailers, commercial products distributors, select contract customers, and other professional customers, as well as directly to consumers online and in Yankee Candle retail stores.

• Learning and Development: This segment focuses on writing instruments, art products, activity-based products, labeling solutions, baby gear, and infant care products. Key brands include Dymo, Elmer’s, EXPO, Graco, NUK, Paper Mate, Parker, and Sharpie. The products are primarily marketed to mass merchants, warehouse clubs, department stores, drug/grocery stores, office superstores, office supply stores, contract stationers, distributors, e-commerce retailers, and directly to consumers online.

• Outdoor and Recreation: This segment provides active lifestyle products for outdoor and outdoor-related activities, including technical apparel and on-the-go beverageware. Key brands include Bubba, Campingaz, Coleman, Contigo, and Marmot. The products are marketed to warehouse clubs, department stores, grocery stores, mass merchants, sporting goods and specialty retailers, distributors, e-commerce retailers, and directly to consumers online.

Newell Brands holds a significant position within the consumer goods industry, competing with numerous manufacturers and distributors of consumer products. The company's principal methods of meeting competitive challenges include creating and maintaining leading brands and differentiated products that deliver superior value and performance, delivering superior customer service and consistent on-time delivery, and producing and procuring products at a competitive cost. The company's experienced management team focuses on building consumer loyalty and increasing consumer demand through increased investment in consumer insights and using those insights to develop innovative products and product features that meet consumers’ needs.

The company's largest customer in 2025 was Amazon, accounting for approximately 17% of net sales. Walmart Inc. and subsidiaries were the second-largest customer, accounting for approximately 13% of net sales. Other top-ten customers included Costco Wholesale Corporation, Grainger Inc., Office Depot Inc., Staples Inc., Target Corporation, The Home Depot Inc., The Kroger Co., and Uline Inc. Newell Brands' broad product offering in multiple categories allows it to meet the needs of its customers more effectively, assisting volume purchasers in selling a more profitable product mix.