Newell Brands Inc. (NASDAQ: NWL)

Newell Brands is a leading global consumer goods company with a strong portfolio of well-known brands including Rubbermaid Sharpie Graco Coleman Rubbermaid Commercial Products Yankee Candle Paper Mate FoodSaver Dymo EXPO Elmer’s Oster NUK Spontex and Campingaz The company designs manufactures sources markets and distributes a diverse range of household and personal care products across multiple categories such as kitchen appliances food storage home fragrance writing instruments baby gear and outdoor lifestyle products Newell Brands sells its products in over 150 countries worldwide and maintains operations in more than 45 of these countries

Newell Brands generates revenue through the sale of its consumer products across three primary operating segments The company’s products include kitchen appliances such as Crockpot Mr Coffee Oster and Sunbeam food storage solutions like FoodSaver Rubbermaid and Sistema home fragrance items under Chesapeake Bay WoodWick and Yankee Candle commercial cleaning products under Rubbermaid Commercial Products Mapa and Spontex writing instruments markers and highlighters from Dymo Elmer’s EXPO Paper Mate Parker and Sharpie baby gear and infant care products from Graco and NUK and outdoor active lifestyle products including technical apparel and on-the-go beverageware sold under Bubba Campingaz Coleman Contigo and Marmot brands Revenue is derived from sales to mass merchants warehouse clubs home centers department stores drug and grocery stores specialty retailers discount stores e-commerce retailers commercial distributors and direct-to-consumer channels including online platforms and Yankee Candle retail stores

The company operates through the following segments: Home and Commercial Solutions Learning and Development and Outdoor and Recreation

• The Home and Commercial Solutions segment designs manufactures sources markets and distributes household products including kitchen appliances food and home storage fresh preserving vacuum sealing gourmet cookware bakeware cutlery and home fragrance products as well as commercial cleaning and maintenance solutions closet and garage organization hygiene systems and material handling solutions This segment markets its products to mass merchants warehouse clubs home centers department stores drug and grocery stores specialty retailers discount stores e-commerce retailers commercial products distributors select contract customers professional customers and direct to consumers online and in Yankee Candle retail stores.

• The Learning and Development segment designs manufactures sources markets and distributes writing instruments including markers and highlighters pens and pencils art products activity-based products labeling solutions and baby gear and infant care products Writing instruments activity-based products and labeling solutions are sold primarily under the Dymo Elmer’s EXPO Paper Mate Parker and Sharpie brands Baby gear and infant care products are sold primarily under the Graco and NUK brands This segment markets its products to mass merchants warehouse clubs department stores drug and grocery stores office superstores office supply stores contract stationers distributors e-commerce retailers and direct to consumers online.

• The Outdoor and Recreation segment designs manufactures sources markets and distributes global consumer active lifestyle products for outdoor and outdoor-related activities including technical apparel and on-the-go beverageware Active lifestyle products are sold primarily under the Bubba Campingaz Coleman Contigo and Marmot brands This segment markets its products to warehouse clubs department stores grocery stores mass merchants sporting goods and specialty retailers distributors e-commerce retailers and direct to consumers online.

Newell Brands holds a leading position in the global consumer products industry competing against numerous large and well-established manufacturers and distributors The company maintains its competitive edge through strong brand recognition product differentiation superior customer service consistent on-time delivery and cost-effective production and procurement Its experienced management team focuses on building consumer loyalty and demand via consumer insights to develop innovative products that meet evolving needs Newell Brands also strengthens its market position by developing strong relationships with large high-volume purchasers

Newell Brands serves a broad customer base including large mass merchandisers discount stores home centers warehouse clubs office superstores specialty retailers wholesalers commercial distributors and e-commerce retailers The company’s top-ten customers in 2025 were Amazon.com Inc Costco Wholesale Corporation Grainger Inc Office Depot Inc Staples Inc Target Corporation The Home Depot Inc The Kroger Co Uline Inc and Walmart Inc and subsidiaries Amazon accounted for approximately 17% of net sales in 2025 Walmart represented approximately 13% of net sales in the same year