Where Food Comes From, Inc. is a provider of independent verification services for food production practices in North America. The company conducts on site and desk audits to confirm that claims about livestock aquaculture crops and other food products are accurate. It also offers professional consulting and technology solutions that add value for clients in the food and agricultural sector. Additionally Where Food Comes From Source Verified retail and restaurant labeling program connects consumers to the source of food through labeling and online information.

Revenue comes primarily from verification and certification services which include fees for audits and related certification work. Product sales of cattle identification ear tags contribute a smaller share of total revenue. Professional services such as consulting data analysis reporting and technology solutions also generate income. The company often bundles these offerings to meet multiple verification needs of customers.

Within the food verification industry Where Food Comes From Inc holds a notable position as one of the largest independent third party verification providers in North America. Its main competitors include Quality Assurance International California Certified Organic Farmers Oregon Tilth Organic Crop Improvement Association Earth Claims FoodChain ID NSF International SGS and SCS Global Services. The company differentiates itself by focusing on on farm verification across a wide range of standards such as source verification natural animal care and well being and sustainability. Its ability to serve multiple food groups and to bundle services gives it a competitive edge.

The company serves a diverse customer base that includes farmers ranchers vineyards wineries processors retailers distributors trade associations consumer brands chefs and restaurants. Specific customers mentioned in the filing are Tyson Dannon McDonald's Chick Fil A Costco and Wal Mart.