VerifyMe, Inc. (NASDAQ: VRME)

VerifyMe, Inc. is a logistics company that specializes in time and temperature sensitive products and provides brand protection and enhancement solutions.

The company generates revenue primarily through its Precision Logistics segment by offering ProActive, Premium, and Direct Premium service models, bundled services such as the PeriTrack dashboard, service center support, pre transit packaging advice, post delivery reporting, and weather/traffic monitoring, and to a lesser extent through its Authentication segment which provides anti counterfeit and brand protection technologies to existing customers.

The company operates through the following segments: Precision Logistics and Authentication.

• Precision Logistics: This segment provides predictive analytics for optimizing delivery of time and temperature sensitive perishable products using a proprietary IT platform that integrates flight tracking, weather, traffic, and carrier data feeds, offers the PeriTrack dashboard, service center assistance, pre transit packaging guidance, post delivery customized reporting, and weather/traffic monitoring, and earns fees from ProActive, Premium, and Direct Premium service models.

• Authentication: This segment specializes in anti counterfeit and brand protection technologies that enable brand owners to deter counterfeit and diversion activities, and although the company is not actively pursuing new business in this segment it continues to service existing customers.

VerifyMe, Inc. competes in the logistics and brand protection markets where its competitive advantage lies in its proprietary predictive analytics platform that combines real time meteorology, traffic, power grid, and carrier data to provide proactive shipment monitoring and exception management, differentiating it from rivals that rely solely on carrier based tracking, while facing competition from major carriers such as FedEx, UPS, and DHL that have internal cold chain services and from specialized third party providers that focus on narrower niches.

The company serves perishable healthcare and food industries, including small and medium sized health care, agriculture, food and beverage, and pharmaceutical companies that require time and temperature controlled shipping and brand protection solutions.