United Bancorp, Inc. operates as a bank holding company through its subsidiary Unified Bank. The company provides a full range of banking services to individuals and businesses in Ohio and West Virginia. It maintains eighteen banking centers that serve the counties of Athens, Belmont, Carroll, Fairfield, Harrison, Jefferson and Tuscarawas in Ohio and Marshall County in West Virginia. Its core activities include commercial lending, residential mortgage lending, deposit gathering and related financial services.

United Bancorp, Inc. generates revenue primarily from interest income earned on its loan and investment securities portfolios. The company also earns fee income from mortgage banking, treasury management services, deposit account service charges and gains on the sale of available-for-sale securities. Its interest income is driven by growth in gross loans, which are largely commercial and commercial real estate loans, and by strategic investments in higher-yielding municipal securities. Noninterest income is supplemented by fees related to customer service and occasional recoveries such as tax refunds.

Within the banking industry United Bancorp, Inc. positions itself as a community-focused institution that competes with larger regional banks and other local banks. Its competitive advantages stem from deep relationships within its geographic footprint, a strong capital base reflected in regulatory ratios well above required minimums and a consistent record of sound credit quality. The company emphasizes prudent underwriting and a diversified loan mix to maintain resilience amid economic fluctuations.

The company serves a diverse customer base that includes individual consumers, small and medium-sized businesses, municipal entities such as local school districts and township governments, and other public agencies. These customers rely on the bank for personal checking and savings accounts, commercial loans, cash management services and time deposits. While specific customer names are not disclosed in the filing, the description indicates a focus on relationship banking within the communities it serves.