Token Cat Limited operates as an omnichannel automotive marketplace in China, facilitating automobile transactions through offline auto shows and an integrated online platform. It provides industry customers with marketing solutions that combine event based promotion and digital services to enhance consumer acquisition and sales conversion. The company’s core activities include organizing auto shows, offering special promotion event services, delivering online marketing and social CRM cloud services, and historically providing referral services for commercial banks and distribution platforms. It conducts its operations in China through subsidiaries and variable interest entities due to foreign investment restrictions in value added telecommunications services.

The company generates revenue primarily from industry customers that pay for booth spaces at its auto shows, with fees based on booth location and size. It also earns fixed service fees for special promotion event services, subscription fees for its social CRM cloud platform, and fees for online marketing services such as demand side advertising and marketing information provision. Historically, referral services for a commercial bank and a distribution platform contributed revenue, but the bank referral service ceased in 2022 and the distribution platform referral service remains active. In 2024, net revenues totaled approximately RMB49.2 million (US$6.7 million), with offline events representing the largest share.

Token Cat Limited positions itself as a leading omnichannel automotive marketplace in China, competing with firms such as Autohome, Bitauto, and various local auto show organizers. Its competitive advantage lies in the sales oriented nature of its events, which focus on facilitating transactions rather than merely providing information, and in the seamless integration of its online platform with offline activities to create a many to many consumer experience. The company also highlights its extensive network of over 3,701 industry customers and its data driven approach to pricing and event planning as further differentiators.

The company serves industry customers across China’s automotive sector, including automakers, franchised dealerships, secondary dealers, aftermarket service providers, insurance companies, and financial institutions. As of December 31, 2024, it had relationships with over 3,701 such customers, covering more than 110 domestic and international automobile brands. While specific customer names are not disclosed in the filing, the base is diversified across the industry.