Sentient Brands Holdings Inc. is a next generation brand platform focused on the acquisition, development, and commercialization of premium and functional consumer packaged goods with an emphasis on wellness, sustainability, and emergency preparedness.

The company generates revenue by selling its portfolio of brands including Original New York Seltzer, Arctic Frost, Burlone, Aqua Emergency, and American Red Cross licensed emergency water and meal ready to eat kits through direct to consumer e commerce channels, retail and wholesale distribution, government procurement contracts, and international export partnerships.

The company operates through the following segments.

• AIG F&B: This segment operates as a manufacturing and distribution platform for food, beverage, and wellness products including shelf stable and functional nutrition items, and sources and produces consumer goods for the company’s brand portfolio and strategic partners such as Original New York Seltzer, Arctic Frost, and Burlone.

• Aqua Emergency: This segment is a specialized manufacturer and distributor of emergency water and meals ready to eat, holds the exclusive license for American Red Cross licensed emergency water and MREs, and supplies federal, state, and municipal emergency agencies, NGOs, and commercial distributors with products engineered for extended shelf life, regulatory compliance, and rapid deployment.

• Wyoming Bears: This segment is a specialized distributor of consumer packaged goods that supplies convenience stores, big box retailers, domestically and internationally, and distributes brands such as Original New York Seltzer, Burlone, Bear Springs, and Arctic Frost.

Sentient Brands Holdings Inc. operates in the highly competitive consumer packaged goods sector focusing on wellness, sustainability, and emergency preparedness; it faces competition from larger publicly traded and privately owned companies that are often better capitalized, but differentiates itself through an acquisition driven strategy, integrated manufacturing and distribution platform, exclusive licensing agreements, and a management team with experience at global consumer brands such as Disney, Hugo Boss, and Walmart.

The company serves government emergency agencies, non governmental organizations, commercial distributors, convenience stores, big box retailers, and direct to consumer customers via e commerce platforms.