Shoe Carnival, Inc. is one of the nation’s largest omnichannel retailers of footwear and accessories for the family. The company operates a retail focused business model designed to deliver a differentiated footwear shopping experience featuring national name brands. Its omnichannel approach provides customers easy access to a broad assortment of branded footwear for athletics, daily activities, special events and work through the customer’s preferred delivery channel.

The company generates revenue through the sale of footwear and accessories at its stores and online. It sells a broad mix of athletic and non athletic shoes, as well as complementary items such as socks and bags. Revenue is derived from both physical store sales and ecommerce channels.

The company operates through the following segments: Shoe Carnival and Shoe Station.

• Shoe Carnival stores provide a high energy shopping experience with upbeat music, a spin n win wheel and in store specials such as contests and games that encourage immediate purchases.

• Shoe Station stores serve a more affluent customer base with a premium product assortment, a modern and approachable store layout and curated displays that allow customers to shop with or without assistance while highlighting higher end athletic and non athletic shoes and accessories.

Shoe Carnival, Inc. competes in the highly competitive retail footwear sector against mass merchandisers, off price retailers, department stores, shoe stores, sporting goods stores and ecommerce retailers. The company differentiates itself through a strong brand assortment that includes Nike, Skechers, Crocs, adidas, Puma, HEYDUDE, HOKA, Birkenstock, Converse and Brooks, a lively in store experience and a robust omnichannel platform that integrates physical stores with ecommerce capabilities.

The company serves a broad range of family shoppers, with its Shoe Carnival banner catering to moderate to low income households and its Shoe Station banner appealing to more affluent consumers seeking premium footwear and accessories.