Nayax Ltd. is a global commerce enablement platform specializing in payments, loyalty programs, and operational management solutions for merchants across automated self-service and attended retail sectors. Founded in 2005 and headquartered in Israel, the company provides an integrated suite of hardware and software tools designed to facilitate cashless transactions, enhance customer engagement, and streamline business operations. Nayax serves industries such as vending, electric vehicle charging, parking, laundromats, car washes, arcades, and quick-service retail, enabling merchants to scale efficiently while improving revenue potential and operational transparency.
The company generates revenue through a combination of hardware sales, recurring software-as-a-service fees, and payment processing services. Its primary offerings include advanced point-of-sale devices, management software for remote monitoring and inventory tracking, loyalty and marketing tools, and a global payments infrastructure supporting over 80 payment methods across 50 currencies. In 2025, recurring SaaS and payment processing fees accounted for 71.7% of total revenue, while hardware sales contributed the remaining 28.3%. The platform processed $6.4 billion in transaction value across 2.9 billion transactions, reflecting its role as a critical intermediary between merchants and consumers.
The company operates through the following segments:
- Automated Self-Service Commerce: This segment provides end-to-end solutions for unattended retail environments, including vending machines, EV charging stations, parking terminals, and amusement machines. Nayax equips these devices with IoT-enabled POS hardware, real-time telemetry, and remote management tools, allowing operators to monitor performance, adjust pricing, and track inventory without physical intervention. The segment also includes loyalty programs and marketing tools to drive consumer engagement and repeat purchases.
- Attended Retail: This segment targets small and medium-sized enterprises and multi-location retailers, offering cloud-based POS systems, payment processing, and customer engagement tools. Solutions include handheld devices, mobile POS systems, and integrated loyalty platforms designed to unify in-store and online commerce. The segment leverages Nayax’s expertise in automation to help retailers optimize staff efficiency, reduce operational costs, and enhance the consumer experience.
- Energy and Fueling: This segment delivers specialized solutions for EV charging networks and traditional fuel stations. Nayax provides cashless payment systems, charge point management software, and fleet management tools, enabling operators to monitor energy distribution, automate billing, and ensure compliance with industry protocols like OCPP. The segment also supports fuel station operators with automatic vehicle identification and real-time monitoring to prevent unauthorized usage and improve profitability.
Nayax holds a competitive position in the global commerce enablement market, distinguishing itself through a proprietary, end-to-end platform that integrates payments, telemetry, and business management tools. Key competitors in the automated self-service space include Cantaloupe, 365 Retail, CPI, and Ingenico, while in attended retail, the company faces established players like traditional POS providers and payment processors. Nayax’s competitive advantages include its global compliance infrastructure, with licenses in Europe, the UK, Israel, and other regions, as well as its extensive distribution network spanning over 80 countries. The company’s data-driven insights, derived from processing over six million daily transactions, further strengthen its ability to offer actionable analytics to merchants. Its entrepreneurial culture and focus on innovation have enabled rapid expansion into high-growth verticals such as EV charging and micro markets.
The company serves approximately 115,000 customers worldwide, ranging from small independent operators to large enterprises managing thousands of devices. Notable clients include Café+Co, Primo Water, Canteen, FiveStar, MOL Group, Synergy Energy, and Düzey. Nayax’s solutions are deployed across more than 1.4 million connected devices in over 120 countries, with a strong presence in the United States, Europe, the UK, Australia, and Israel. The customer base spans diverse industries, including vending, EV charging, parking, and attended retail, with a dollar-based net retention rate of 120% in 2025, reflecting high customer stickiness and organic growth.