Mobivity Holdings Corp. (OTC: MFON)

Mobivity Holdings Corp. develops and operates proprietary platforms that enable brick and mortar brands and digital-first enterprises to conduct national and localized, data-driven marketing campaigns. The company's core technology platform, RecurrencyTM, facilitates customer acquisition and loyalty by transforming point-of-sale (POS) data into actionable marketing insights. Mobivity operates in the marketing technology industry, focusing on bridging the gap between in-person and digital environments to drive customer engagement.

Mobivity generates revenue through two primary channels. First, it offers its Recurrency platform as a Software-as-a-Service (SaaS) solution, which is utilized by leading convenience and quick service restaurant brands to build and engage with their loyal customers. Second, through its Connected RewardsTM business, the platform enables and powers unique incentivized programs in digital environments. Revenue is generated through per install or per individual engagement fees for each unique action where rewards are delivered.

• Recurrency Platform: This core technology platform unlocks valuable POS and mobile data to transform customer transactions into actionable and attributable marketing insights. It powers Connected Rewards interactions by analyzing transaction data to provide insights, deliver mobile rewards, and enable redemption at various points of sale, including mobile, in-store, and in-app. The platform is integrated into mobile gaming platforms and mobile attribution partners to deliver rewards for in-game actions.

Mobivity Holdings Corp. positions itself as a leader in the marketing technology industry, particularly in the niche of bridging in-person and digital marketing. The company's competitive advantages include its proprietary Recurrency platform, which offers unique capabilities in data transformation and incentivized marketing. Additionally, Mobivity's long history in loyalty marketing provides it with a defensible head start and the ability to continue building products and features that retain its competitive edge. The company's strategy focuses on exploiting the competitive advantages of its technology platform, evolving its sales and customer support infrastructure, acquiring complementary businesses and technologies, and building its intellectual property portfolio.

Mobivity's customer base includes some of the largest mobile casual game publishers in the world and some of the largest convenience and quick service restaurant brands globally. The company's programs cater to a diverse range of customers, from those seeking user acquisition through incentivized actions to those looking to monetize and engage their user base through rewarded play. The general customer base consists of enterprises looking to enhance customer loyalty and drive engagement through data-driven marketing campaigns.