Legalzoom.Com, Inc. (NASDAQ: LZ)

Legalzoom.Com, Inc. operates as a leading online platform for legal services, transforming how individuals and small businesses navigate the legal system. The company combines intuitive technology with access to experienced attorneys, offering tools and guidance for managing business formation, compliance, intellectual property protection, and ongoing business management and legal support. LegalZoom operates across all 50 states and over 3,000 counties in the U.S., serving millions of customers with over two decades of experience.

LegalZoom generates revenue through a mix of transaction and subscription offerings. Primary products and services include business formation services, intellectual property protection, ongoing business management services, and legal advice. The company's customer base primarily consists of small business owners, ranging from first-time formers to seasoned entrepreneurs. As of December 31, 2025, approximately 65% of LegalZoom's revenue was derived from subscriptions, highlighting the recurring nature of its business model.

• Business Formation Services: This segment includes the formation of Limited Liability Companies (LLCs), incorporation of C and S Corporations, nonprofit formation, Doing-Business-As (DBA) filings, and corporate changes and filings. These services streamline the process of starting a business and are crucial for small business owners looking to establish their legal entities.

• Business Formation Related Services: This segment offers services such as obtaining an Employer Identification Number (EIN), creating operating agreements, and providing credit monitoring. These services complement the business formation process by addressing additional legal and operational needs.

• Intellectual Property: LegalZoom provides trademark application, copyright registration, and patent application services. These services help small businesses protect their brand and innovative ideas, which are critical for long-term success and competitive advantage.

• Concierge Transaction Services: This segment includes services like dissolution concierge, 501(c)(3) concierge, and entity conversion concierge. These services offer personalized assistance for more complex legal and compliance tasks, catering to businesses with specific needs.

• Consumer, Estate Planning and Other: This segment includes services such as last will and testament, living will, living trust, power of attorney, and legal forms. These services address the personal legal needs of individuals, often overlapping with the needs of small business owners.

• Compliance Subscription Services: This segment includes registered agent services and compliance services. Registered agent services ensure that businesses receive important legal and tax documents, while compliance services help businesses stay abreast of regulatory requirements and deadlines.

• Legal Subscription Services: This segment offers small business attorney advice through legal plans, consumer attorney advice through legal plans, and access to legal forms. These services provide ongoing legal support and advice, helping businesses and individuals manage their legal needs proactively.

• Concierge Subscription Services: This segment includes compliance concierge, compliance and legal concierge, reinstatement concierge, business concierge, and business and legal concierge. These services offer personalized, high-value support for businesses with complex legal and compliance needs.

• Business Management and Other Subscription Services: This segment includes business licenses, virtual mail and check deposit services, estate planning bundles, bookkeeping, eSignature, and trademark monitoring. These services support the ongoing management and operational needs of small businesses.

LegalZoom holds a strong position within the online legal services industry. The company competes with a variety of entities, including online business formation providers, traditional offline law firms, solo attorneys, and large platform companies. Key competitive factors include ease of use, breadth of offerings, brand name recognition, reputation, price, quality, and customer service. LegalZoom's competitive advantages lie in its brand recognition, reputation, and the combination of technology and human assistance, which helps customers stay compliant, protected, and confident over time.

LegalZoom's customer base primarily consists of small business owners and individuals seeking legal services. The company serves a broad range of customers, from first-time business formers to seasoned entrepreneurs, and offers a mix of transaction and subscription services to meet their legal, compliance, and business management needs. The company's position at business formation gives it unparalleled knowledge of its customers' needs, allowing it to introduce relevant business solutions and help manage other aspects of their businesses.