Lufax Holding Ltd is a financial services enabler that primarily facilitates loans to small business owners and individual consumers in China. The company operates its core retail credit and enablement business under the Ping An Rongyi brand, offering secured and unsecured loans to fund business operations and personal consumption. It also runs a licensed consumer finance subsidiary, Ping An Consumer Finance Co., Ltd., which provides small ticket loans for short term cash flow needs. In addition, Lufax Holding Ltd supplies guarantee services through its financing guarantee subsidiary and provides risk analytics and technology platforms to support loan origination and servicing.

Revenue is generated mainly from interest income and service fees on the loans facilitated through the core retail credit and enablement model. The company also earns guarantee income from its financing guarantee subsidiary, which backs most of the loans it originates. Its consumer finance subsidiary contributes net interest income from the small ticket loans it holds on its balance sheet. Together, these sources constitute substantially all of the company's total income.

The company operates through the following segments.

• Core Retail Credit and Enablement: This segment enables secured and unsecured loans to small business owners and salaried workers via the Ping An Rongyi brand, generating revenue from interest, service fees, and guarantee income.

• Consumer Finance: This segment provides small ticket consumer loans through the licensed subsidiary Ping An Consumer Finance Co., Ltd., earning revenue from net interest income on those loans.

Lufax Holding Ltd holds a notable position in China's online lending sector, competing with non traditional lenders such as MYbank, WeBank, Du Xiaoman Financial, and JD Technology, as well as traditional banks that serve small businesses and consumers. Its competitive advantages stem from a proprietary credit scoring system built on over twenty years of borrower data, a large nationwide direct sales force, strategic support from the Ping An Group ecosystem, and a full suite of licensed financial services that allow it to offer guaranteed, consumer finance, and microloan products while maintaining regulatory compliance.

The company's customers include small business owners seeking working capital or expansion funds, salaried individuals requiring larger loans for consumption, and retail consumers looking for short term cash advances. It also acquires borrowers through partnerships with technology platforms such as Ant Group, Meituan, ByteDance, and Duxiaoman, which help reach users needing credit. While these platforms are distribution partners, the ultimate borrowers remain the individuals and small businesses served by the company's loan products.