Landbay Inc (: LNBY)

Landbay Inc is a technology-driven company specializing in intelligent data-driven marketing and customized technology development services. The company operates primarily in China through its wholly owned subsidiary, Zhejiang Toumi Holding Co., Ltd., which delivers software and data solutions to business clients. Landbay Inc focuses on enabling enterprises to enhance their digital marketing performance and operational efficiency through integrated data platforms and tailored software development.

Landbay Inc generates revenue through two primary service offerings: intelligent data-driven marketing services and customized technology development services. The intelligent data-driven marketing services include audience targeting, campaign execution, and performance optimization using programmatic advertising, content marketing, and customer data platform integration. The technology development services encompass end-to-end creation of web and mobile applications, enterprise software systems, and data processing solutions using frameworks such as Hadoop and Spark. Revenue is derived from fees charged to clients for these services, with a growing emphasis on software-as-a-service and data analytics solutions delivered via its Zhejiang Toumi subsidiary.

The company operates through the following segments:

• Intelligent Data-Driven Marketing Services. This segment provides end-to-end marketing solutions that leverage data analytics, programmatic advertising, and multi-channel campaign management to improve client engagement and conversion rates. Services include building private traffic ecosystems, integrating online and offline touchpoints, and utilizing customer data platforms to generate actionable insights for targeted promotional strategies.

• Customized Technology Development Services. This segment delivers tailored software development across web applications, mobile applications (iOS/Android/Hybrid), and complex business systems such as CRM, ERP, BI, and vertical SaaS platforms. It includes data acquisition, cleaning, storage, computation using frameworks like Hadoop and Spark, analysis, and visualization as an integrated digital solution for enterprise clients.

Landbay Inc operates in a competitive environment that includes traditional digital marketing agencies and emerging data technology platforms. The company differentiates itself by combining marketing strategy with advanced data technology to deliver measurable outcomes, particularly through precision targeting, omnichannel execution, and end-to-end campaign optimization. While competitors often specialize in either content or technology, Landbay Inc integrates both disciplines to offer a unified solution. However, the market is characterized by rapid innovation and low switching costs, necessitating ongoing investment in research and development and client relationship management to maintain its competitive edge.

Landbay Inc serves business clients seeking to improve their digital marketing effectiveness and operational efficiency through technology. Its customers include enterprises across various industries that require data-driven advertising campaigns, custom software development, and integrated data platforms. The company does not disclose specific customer names in the filing, but its services are directed toward organizations looking to enhance customer engagement, conversion rates, and digital transformation through compliant and secure data utilization, particularly within the Chinese market subject to regulations such as the Personal Information Protection Law and Cybersecurity Law.