Lftd Partners LIFD

LFTD Partners Inc. is a holding company that conducts its operations through its wholly owned subsidiary Lifted. Lifted focuses on the manufacture and sale of hemp derived psychoactive products, hemp free health and wellness gummies, and hemp derived beverages. The company acquired Lifted in February 2020 and has since expanded its product portfolio to include vapes, cartridges, edibles, joints, blunts, beverages and various gummy formulations. Lifted operates its production and fulfillment activities from facilities located in Wisconsin and serves customers across the United States. LFTD Partners does not generate revenue at the parent level and relies entirely on the operating results of Lifted for its financial performance. Lifted subjects all of its finished goods to third party laboratory testing to verify potency and safety. The company also designs the majority of its packaging in house and relies on third party vendors for the production of packaging materials. Lifted’s manufacturing activities are conducted primarily at its facilities in Kenosha, Wisconsin. The company maintains a proprietary library of formulations that it uses to develop new products for both its own brands and private label partners.

LFTD Partners generates revenue primarily from the sale of products offered by Lifted. These products include vape cartridges, edibles, joints and blunts sold under the Urb brand, hemp derived beverages sold under the Highlandia brand, hemp free health and wellness gummies sold under the Mielos brand, and hemp free energy gummies sold under the Rebel Energy Gummy brand. In addition to direct product sales, LFTD Partners earns licensing revenue from the Urb brand through its agreement with Extrax NM LLC, which entitles the company to a share of gross sales of marijuana products in New Mexico. The company also engages in private label manufacturing for third party clients, producing custom formulations under confidential agreements. Revenue is derived from sales to distributors, wholesalers, vape and smoke shops, convenience stores, grocery stores, natural food stores and wellness stores, as well as from direct to consumer transactions via the company’s online stores. Historical figures show that aggregate net revenue generated under various manufacturing, sales and marketing agreements amounted to $5,728,663 in 2023, $2,094,864 in 2024 and $159,968 in 2025. Licensing fee revenue from the Extrax NM agreement was $280,814 in 2024 and zero in 2023 and 2025. The company also recognized sales to Extrax NM on a gross basis of $481,063 in 2025 under the unit component arrangement. Revenue from product sales to distributors and wholesalers accounts for the largest share of LFTD Partners’ total income. The company also generates income from the sale of its own branded products directly to consumers through its online stores. The company’s revenue streams are diversified across product categories, licensing arrangements and private label contracts.

LFTD Partners operates in a highly competitive market for hemp derived and psychoactive products where numerous established and emerging companies offer similar items. Competitors frequently differentiate themselves on price, potency, flavor profiles and brand loyalty, often introducing new formulations at lower cost points. LFTD Partners distinguishes itself through its proprietary formulations, the established recognition of the Urb brand and its exclusive arrangement with Diamond Supply Co. for certain hemp derived products. The company also benefits from a diversified product lineup that spans psychoactive, hemp free and beverage categories, allowing it to appeal to multiple consumer segments. However, the business is subject to significant regulatory uncertainty, including evolving federal and state laws governing hemp derived cannabinoids, kratom and nicotine products, which can quickly alter market conditions and affect the company’s ability to sustain a competitive advantage. The industry is characterized by low barriers to entry, which enables new competitors to launch products quickly and intensify price pressure. LFTD Partners does not hold any registered patents and relies on trade secrets and proprietary formulations to protect its intellectual property. Consequently, the company’s ability to maintain a long term edge depends heavily on its capacity to innovate and adapt to shifting regulatory frameworks.

LFTD Partners sells its products to a broad range of customers including distributors, wholesalers, vape and smoke shops, convenience stores, grocery stores, natural food stores and wellness stores. The company also reaches end consumers directly through its online stores such as Urb.shop, Highlandia.com, Mielos.com and RebelEnergyGummy.com. Specific partners that have been identified in filings include Diamond Supply Co., Cali Sweets LLC, DreamFields Brands Inc. (doing business as Jeeter) and a subsidiary of a large publicly traded U. S. marijuana company referred to as SubCo. In addition, LFTD has engaged in private label arrangements with unnamed third party clients that require customized product formulations and packaging. The company’s customer base spans both retail outlets that stock vaping and smoking accessories and wellness focused stores that carry health supplements and beverages. LFTD Partners’ distribution network reaches customers in multiple states across the United States, allowing the company to achieve broad market coverage. The company works with both large regional distributors and smaller wholesalers that supply independent retailers. In addition to physical storefronts, the company’s online stores provide a direct to consumer channel that complements its wholesale operations.