Joint Stock Company Kaspi.kz operates as a leading provider of mobile-based Super App services in Kazakhstan, integrating marketplace, payments, and fintech solutions within a unified platform for consumers and merchants. The company's core business revolves around its two-sided Super App model, comprising the Kaspi.kz Super App for consumers and the Kaspi Pay Super App for merchants, which together facilitate a wide range of daily transactions and services. By combining…
Joint Stock Company Kaspi.kz operates as a leading provider of mobile-based Super App services in Kazakhstan, integrating marketplace, payments, and fintech solutions within a unified platform for consumers and merchants. The company's core business revolves around its two-sided Super App model, comprising the Kaspi.kz Super App for consumers and the Kaspi Pay Super App for merchants, which together facilitate a wide range of daily transactions and services. By combining shopping, payments, financing, and government services into a single mobile ecosystem, Kaspi.kz creates strong network effects that drive user engagement and platform growth across its core markets.
Kaspi.kz generates revenue primarily through transaction fees, interest income, and service charges across its integrated platforms. Revenue is derived from the Payments Platform via merchant acquiring fees and transaction volumes, from the Marketplace Platform through commissions on third-party sales and value-added services like advertising and delivery, and from the Fintech Platform via interest on consumer and merchant loans, BNPL products, and deposit account spreads. The company serves a broad base of individual consumers and small to medium-sized merchants, leveraging its high engagement metrics to increase cross-selling and deepen user retention across its service offerings.
The company operates through the following segments: Payments Platform, Marketplace Platform, and Fintech Platform.
- Payments Platform: This segment facilitates transactions between consumers and merchants using integrated mobile payment solutions. Key services include Kaspi QR for in-store and online payments, Peer-to-Peer (P2P) transfers, Household Bill Payments, and Kaspi Alaqan, a pay-by-palm technology enabling contactless payments without cards or phones. For merchants, the platform provides acquiring services, B2B payment settlement, Kaspi Shopping Register software, and Kaspi Pay business accounts, along with tools for tax reporting and supplier payments. The Payments Platform processed ₸44,219 billion in transaction volume (TPV) for the year ended December 31, 2025, representing a 19% increase from the prior year.
- Marketplace Platform: This segment connects online and offline merchants with consumers to enable the sale of a broad range of goods and services. Core offerings include e-Commerce for general products, e-Grocery for home delivery of groceries, e-Cars for auto-related purchases, Kaspi Travel for booking flights and holidays, and Kaspi Classifieds and Kaspi Jobs for advertising used goods, services, and employment opportunities. The platform integrates with Kaspi Delivery Smart Logistics, which uses a network of 10,441 Kaspi Postomats for last-mile delivery, and Kaspi Advertising, which places ads on the Super App and third-party platforms like Facebook, TikTok, and Google. For the year ended December 31, 2025, the Marketplace Platform generated ₸6,657 billion in gross merchandise volume (GMV), an 11% increase year-over-year, excluding Türkiye.
- Fintech Platform: This segment provides digital financial products to consumers and merchants, including Buy-Now-Pay-Later (BNPL), General Purpose Loans, Car Finance, Merchant and Micro Business Finance, BINPL, and deposit accounts. Services are accessible via the Kaspi.kz and Kaspi Pay Super Apps, with user identity verified through Kaspi ID biometrics technology. The platform originates 99.9% of lending decisions in under six seconds using automated underwriting powered by proprietary data and external bureau checks. For the year ended December 31, 2025, the Fintech Platform recorded a total financed volume (TFV) of ₸11,652 billion, reflecting a 13% increase compared to the prior year, excluding Türkiye.
Kaspi.kz holds a dominant position in Kazakhstan’s digital services market, consistently ranking as the most recognized brand across multiple categories including mobile applications, e-commerce, payments, travel, consumer finance, deposits, and classifieds. The company’s competitive advantages stem from its integrated Super App model, proprietary technology infrastructure, and high user engagement, which together create powerful network effects that are difficult for single-purpose apps to replicate. Its leadership in brand awareness and transaction frequency reinforces its moat in the Kazakhstani fintech and e-commerce landscape.
As of December 31, 2025, Kaspi.kz served approximately 15.7 million monthly active users in Kazakhstan and 11.8 million in Türkiye, totaling 27.5 million users across its markets. The platform supported around 764,000 active merchants in Kazakhstan, who utilize its tools for sales, payments, financing, and advertising. While specific customer names are not disclosed in the filing, the user base encompasses individual consumers seeking daily transactional and financial services, as well as entrepreneurs and small businesses accessing digital tools to manage operations, accept payments, and access working capital.