Keycorp /New/ (NYSE: KEY)

KeyCorp, also known as KeyBank, is a prominent player in the banking and financial services industry with consolidated total assets of approximately $188.3 billion as of December 31, 2023. The company operates through two main business segments: Consumer Bank and Commercial Bank, with its headquarters located in Cleveland, Ohio. As one of the largest bank-based financial services companies in the United States, KeyCorp offers a variety of products and services to its customers, which include deposit and investment products, personal finance and financial wellness services, lending, student loan refinancing, mortgage and home equity, credit card, treasury services, and business advisory services.

KeyCorp's Consumer Bank segment serves individuals and small businesses through a network of 959 full-service retail banking branches and 1,217 ATMs across 15 states. This segment offers a range of products and services, including deposit and investment products, personal finance and financial wellness services, lending, student loan refinancing, mortgage and home equity, credit card, treasury services, and business advisory services. The Consumer Bank segment also offers wealth management and investment services to help non-profit and high-net-worth clients manage their banking, trust, portfolio management, charitable giving, and related needs.

The Commercial Bank segment of KeyCorp serves middle market clients and large corporations through a full-service, commercial banking platform. This segment offers a range of products and services, including lending, cash management, and capital markets services. The Commercial Bank segment also provides equipment financing and leasing services to small and medium-sized businesses. KeyCorp's Commercial Bank segment operates nationally and has expertise in several industry sectors, including consumer, energy, healthcare, industrial, public sector, real estate, and technology.

KeyCorp generates revenue through its primary products, which include deposit accounts, loans, credit cards, and investment products, such as mutual funds and securities. The company's customer base includes individuals, corporations, and institutional clients. KeyCorp's competitive advantages include its strong brand, extensive branch network, and diversified product offerings.

The company's largest customer base is individual consumers, who account for the majority of its deposits and loan originations. KeyCorp also serves small and medium-sized businesses, as well as large corporations and institutional clients. KeyCorp's customers can rely on the company's strong brand and extensive branch network, which provides them with access to a wide range of financial products and services.

KeyCorp's diversified product offerings allow the company to cater to the unique needs of its customers. The company's investment in technology enables it to provide innovative solutions that make financial services more accessible and convenient for its customers.

KeyCorp's brand names and/or trade names of its products and services include deposit accounts, loans, credit cards, and investment products, such as mutual funds and securities. By providing a wide range of financial products and services, KeyCorp has established itself as a trusted and reliable financial partner for its customers.