9F Inc. (NASDAQ: JFU)

9F Inc. is a digital technology and wealth management service provider that aims to empower institutional partners with advanced financial technologies and to attract investors with investment opportunities linked to China’s new consumer economy and global asset appreciation. The company delivers technology empowerment services that incorporate artificial intelligence big data cloud computing and other proprietary tools to help partners improve user acquisition risk management consumption scenario perception and data modeling. It also operates an ecommerce business that offers online retailing and offline B2B merchandise services through third‑party platforms covering categories such as 3C products beauty and skin care food household appliances and liquor and beverages. In addition 9F Inc. provides wealth management services through licensed subsidiaries that offer internet securities trading fund sales and insurance brokerage solutions to individual investors high net worth clients and institutional partners in Hong Kong and the United States.

9F Inc. generates revenue primarily from fees earned on its technology empowerment services which are charged to financial institution partners online merchants and offline merchants for AI driven risk management user acquisition and data analytics solutions. Revenue is also derived from its ecommerce business where the company earns margins on the sale of merchandise through third‑party platforms and from value added services such as customer support and supply chain coordination. The wealth management segment contributes revenue from securities transaction fees account opening fees fund distribution commissions and insurance brokerage commissions collected through its licensed subsidiaries Metaverse Securities Limited Ether Wealth Management Limited and Jiuxing Insurance Brokerage Co Ltd.

The company operates through the following segments:

• Technology Empowerment Services This segment provides partners with proprietary artificial intelligence big data cloud and machine learning technologies that support user acquisition risk management consumption scenario perception and data modeling. The services include intelligent risk management systems targeted marketing tools and customized modularized service packages designed to improve partner profitability reduce user acquisition costs and enhance conversion rates.

• Ecommerce Business This segment offers online retailing and offline B2B merchandise services via third‑party ecommerce platforms. It covers seven major merchandise categories including 3C products beauty and skin care food household appliances and liquor and beverages. The company collaborates with over fifty suppliers in China has cumulatively offered over ten thousand products and provides 24x7 customer service to ensure a superior shopping experience.

• Wealth Management Services This segment comprises internet securities services fund sales and insurance brokerage activities. Through Metaverse Securities Limited it provides real time trading information professional news push notifications online whole‑process account opening using facial recognition and e‑signatures convenient transfer FPS and EDDA deposit and withdrawal services multi‑category trading and comprehensive account design. Through Ether Wealth Management Limited and Jiuxing Insurance Brokerage Co Ltd it offers life protection plans annuity plans universal life insurance general insurance advisory services related to Hong Kong mandatory provident fund and other wealth allocation solutions for high net worth individuals family and institutional investors.

Within the competitive landscape of digital finance and wealth management 9F Inc. positions itself as a technology driven provider that differentiates itself through its proprietary AI big data platform and its suite of licensed financial services in Hong Kong. The company competes with internet ecosystem owners offering cash management and quasi fixed income products online third‑party financial brokers and information providers marketplace lending platforms and other digital technology based securities service providers. While some rivals possess greater financial technical marketing and resource advantages 9F Inc. relies on its advanced risk management and targeted marketing technologies its strong brand recognition its large user base and its partnerships with licensed financial institutions such as Hubei Consumption Financial Company to maintain a competitive edge.

The company serves a diverse customer base that includes institutional partners such as banks consumer finance companies online merchants and offline merchants that utilize its technology empowerment services. Its ecommerce business reaches individual consumers purchasing a variety of merchandise through third‑party platforms. The wealth management segment serves individual investors in Hong Kong and the United States seeking securities trading opportunities fund distribution services and insurance products as well as high net worth individuals family offices and institutional investors looking for customized wealth allocation planning and advisory services. Specific partners mentioned in the filing include Hubei Consumption Financial Company Metaverse Securities Limited Ether Wealth Management Limited Jiuxing Insurance Brokerage Co Ltd and CSJ Golden Bull (Beijing) Fund Sales Co Ltd.