Hubspot Inc (HUBS) Institutional Ownership

Ownership Summary

The institutional landscape for Hubspot Inc (NYSE:HUBS) includes 188 filers as of the latest reporting cycle ending December 2025.

• Hubspot saw its institutional ownership percentage fell to 17.9% in December 2025 from 92.8% in September 2025.
• On a quarter-over-quarter basis, institutional holdings shifted by 1.77%, with a year-over-year a decrease of 76.08% in the count of filers.
• During the quarter, 97 institutions bought more Hubspot shares, 55 sold shares, and 36 of the 188 total investors held their position steady.
• The aggregate institutional position in Hubspot now stands at 9.05Mn shares as of December 2025, after investors increased their holdings (up by 157.75K shares quarter on quarter which is down 38.75Mn shares year over year).
• With 5.66Mn shares, VANGUARD GROUP INC commands the largest institutional position in Hubspot as of December 31, 2025, equating to 11.21% of the company.
• Among the most significant buyers of Hubspot during December 2025 were Pictet Asset Management Holding SA (476.74K), MASSACHUSETTS FINANCIAL SERVICES CO /MA/ (59.12K), OFI INVEST ASSET MANAGEMENT (56.35K), UBS Group AG (42.51K), SG Americas Securities, LLC (27.89K).
• Leading sellers of Hubspot stock in December 2025 included JENNISON ASSOCIATES LLC (408.97K), VANGUARD GROUP INC (80.43K), KBC Group NV (49.95K), Mitsubishi UFJ Trust & Banking Corp (13.56K), COMERICA BANK (12.96K).
• The top 10 institutional holders of Hubspot for the quarter ending December 2025 included VANGUARD GROUP INC (5.66Mn), Pictet Asset Management Holding SA (1.94Mn), UBS Group AG (147.11K), MASSACHUSETTS FINANCIAL SERVICES CO /MA/ (146.88K), Sumitomo Mitsui Trust Group, Inc. (124.89K), STATE OF MICHIGAN RETIREMENT SYSTEM (106.40K), OFI INVEST ASSET MANAGEMENT (99.62K), HARBOR INVESTMENT ADVISORY, LLC (89.55K), Robeco Institutional Asset Management B.V. (61.03K), Universal- Beteiligungs- und Servicegesellschaft mbH (54.12K).