HealthLynked Corp (OTC: HLYK)

HealthLynked is a healthcare technology company incorporated in the State of Nevada on August 6, 2014. The company operates across three primary divisions—Digital Healthcare, Medical Distribution, and Health Services—each designed to support its strategy of improving care coordination and patient engagement through a consumer-centric digital health platform while generating diversified revenue streams. HealthLynked's key objectives are to improve patient care coordination and access to healthcare services, enhance the operational efficiency of medical practices and related healthcare providers, and utilize healthcare data subject to patient consent and applicable laws to support improved healthcare outcomes.

HealthLynked generates revenue through a dual-sided marketplace business model that includes patients (B2C) and healthcare providers (B2B), each offered through a freemium structure with optional paid upgrades. The company generates revenue from patient subscription fees for its Concierge Service, telemedicine services, and provider onboarding and booking fees. Additionally, HealthLynked offers a discount prescription drug program and derives revenue from its Medical Distribution division through an online marketplace that supplies medical products to individual consumers and healthcare providers across the United States. The company expects its primary long-term revenue opportunity will be driven by enterprise licensing arrangements with insurance carriers and brokers, as well as employers and other healthcare organizations, on a per-member-per-month basis.

The company operates through the following segments: Digital Healthcare, Medical Distribution, and Health Services.

• The Digital Healthcare division develops and manages the HealthLynked Network, a cloud-based platform that centralizes personal medical records and streamlines communication between patients and healthcare providers. The division offers software-based decision-support tools including AI-enabled features such as ARi (AI Healthcare Guide), on-demand telemedicine services, concierge support, a discount prescription drug program, and Oohvie, a women's health-focused application. These services are designed to improve medical practice efficiency, shorten patient wait times, and support informed clinical decision-making through interoperability and user-friendly design.

• The Medical Distribution division operates under MedOfficeDirect LLC as a virtual distributor of medical supplies to medical professionals and individual consumers across the United States. The division offers medical products through an online marketplace supported by supplier relationships, group purchasing arrangements, and a direct-to-consumer fulfillment model. Products are shipped directly to consumers and medical practices following purchase, allowing the company to operate without maintaining inventory, thereby reducing working capital requirements and limiting inventory-related risk.

• The Health Services division historically operated and managed a range of clinical medical practices including women's health services, physical therapy, aesthetic services, primary care, and functional medicine. These clinical operations were established to support the development of the digital healthcare platform by providing real-world environments for deploying, testing, and refining products and services while generating direct patient and provider feedback. As the technology platform has matured, the company has reduced its exposure to direct clinical operations and currently operates a single clinical service focused on functional medicine, with plans to divest remaining clinical operations over the next 12 months.

HealthLynked operates in a highly competitive digital healthcare market characterized by rapidly evolving technology and changing regulatory requirements. The company competes with a broad range of companies offering patient engagement, appointment scheduling, telemedicine, provider directories, health information management, and digital care navigation services, including ZocDoc, Teladoc Health, Doximity, GoodRx Holdings, Oscar Health, and Veritone. Additionally, large healthcare technology vendors such as Athenahealth, Allscripts Healthcare Solutions, Cerner Corporation, and Epic Systems Corporation provide electronic medical record and practice management solutions that overlap with certain functional aspects of the HealthLynked Network. HealthLynked differentiates itself through its EMR-agnostic architecture, integrated patient engagement and care management model, AI-enabled tools, and ability to serve patients, providers, and enterprise partners through a single platform, which reduces adoption barriers for providers and supports interoperability across healthcare settings.

HealthLynked serves both patients and healthcare providers. Patients may download the HealthLynked mobile application and create an account at no cost, with free users provided access to core platform functionality including basic medical record storage, self-managed profiles, limited appointment scheduling with in-network providers, standard-rate telemedicine visits, and basic digital support features. Patients may elect to upgrade to a paid Concierge membership for enhanced functionality and services. Healthcare providers can participate in the platform through a freemium model with optional paid upgrades, where providers that do not enroll as in-network participants are listed in the directory with a basic profile and may be discovered by patients, including non-member patients. Providers who elect to become in-network participants gain access to additional functionality by paying a one-time setup fee and agreeing to allow patients to request appointments through the HealthLynked platform. The company maintains base directory profiles for approximately 880,000 healthcare providers across the United States, enabling patients to search for and discover providers by location, specialty, and other criteria.