D-MARKET Electronic Services & Trading (NASDAQ: HEPS)

D-MARKET Electronic Services & Trading, known as Hepsiburada, is a Turkish e-commerce company that operates primarily under its Hepsiburada brand name. The company was established in 2000 and is listed on the Nasdaq Global Select Market under the ticker symbol HEPS. Hepsiburada is one of the leading e-commerce platforms in Turkey, with over 63 million members, 11.9 million active customers, and approximately 101.5 thousand active merchants.

Hepsiburada's primary business activities involve operating an e-commerce platform that offers a wide range of products and services. These include electronics, fashion, home and garden, and fast-moving consumer goods, among others. The company operates in Turkey and offers its services to individuals and businesses in the country and beyond.

The company generates revenue through its e-commerce operations, which combine a first-party direct sales model (1P model) and a third-party marketplace model (3P model). Hepsiburada's primary products and services include HepsiJet, its last-mile delivery service, and Hepsipay, its digital wallet and payment solution.

Hepsiburada operates in a highly competitive market in Turkey, where it faces competition from other e-commerce players such as Trendyol, Amazon, and N11. However, the company has several competitive advantages, including strong brand recognition, a wide range of products and services, and fast and reliable delivery services.

Hepsiburada's customers include a wide range of individuals and businesses, including consumers, small and medium-sized enterprises (SMEs), and large corporations. The company's customer base is diverse, with customers from all over Turkey and other countries.

The company's e-commerce platform is designed to provide customers with a wide range of products and services, including electronics, fashion, home and garden, and fast-moving consumer goods. The platform is user-friendly and provides customers with a seamless shopping experience.

Hepsiburada's logistics and delivery services are designed to provide customers with fast and reliable delivery options. The company operates a network of 81 cities and has a fleet of 3,187 carriers.

Hepsiburada's financial services division offers customers a range of payment options, including payment with multiple credit cards, installment payments, and buy-now-pay-later services. The company's financial services are designed to provide customers with greater flexibility and convenience when making purchases.

In 2023, Hepsiburada delivered a significant improvement in its profitability margins and performance. The company aims to generate a higher EBITDA margin in 2024 by building on profitability milestones achieved to date. The company's focus on improving profitability through core commercial operations and reducing operational expenses is designed to promote the long-term sustainability and success of its business.