Gambling.com Group Limited is a fast growing technology company that provides marketing and sports data services to the gambling industry. The company operates a portfolio of branded websites such as Gambling.com, Bookies.com and Casinos.com that attract consumers interested in online casino and sports betting. Through these sites it refers traffic to regulated operators and earns fees based on performance. In addition the company runs a data platform under the brands…
Gambling.com Group Limited is a fast growing technology company that provides marketing and sports data services to the gambling industry. The company operates a portfolio of branded websites such as Gambling.com, Bookies.com and Casinos.com that attract consumers interested in online casino and sports betting. Through these sites it refers traffic to regulated operators and earns fees based on performance. In addition the company runs a data platform under the brands OddsJam, OpticOdds and RotoWire that supplies real time odds, statistics and fantasy sports content to both enterprise clients and individual consumers. The firm serves customers in more than twenty national markets and offers content in more than ten languages.
Gambling.com Group Limited generates revenue primarily from two sources. The marketing business earns fees when visitors from its websites or partner sites sign up and deposit money with casino or sports betting operators; these fees are based on revenue share cost per acquisition or hybrid models. The data business sells subscription packages for real time sports data APIs, odds feeds and fantasy sports content to operators, prediction markets, media companies and retail users. In 2025 marketing revenue accounted for seventy five percent of total sales while data contributed twenty five percent. The company also receives smaller amounts from advertising and onboarding fees on its sites.
The company operates through the following segments:
- Marketing segment – This segment includes the company’s owned and operated websites such as Gambling.com, Bookies.com, Casinos.com and Freebets.com as well as a network of partner sites. It creates original content covering news odds statistics product reviews and betting guides that attracts visitors interested in gambling. Using its proprietary technology platform the segment tracks visitor behavior and refers qualified traffic to licensed casino and sports betting operators. Revenue is earned when those visitors complete a registration deposit or other qualifying action under performance based agreements with the operators.
- Data segment – This segment comprises the OddsJam, OpticOdds and RotoWire brands and the underlying data technology platform. It ingests real time sports data from hundreds of sportsbooks and statistics sources processes it with low latency and distributes it via APIs and web interfaces. Enterprise clients subscribe to OpticOdds for odds feeds trading data and market intelligence while retail consumers subscribe to OddsJam for odds comparisons and betting tools. RotoWire provides fantasy sports data injury alerts and news to media companies and individual users. The segment generates recurring subscription revenue independent of the marketing business.
Gambling.com Group Limited holds a strong position within the competitive gambling affiliate and data services landscape. It competes with larger data providers such as Sportradar Group AG and Genius Sports Ltd as well as with fellow affiliate marketing firms like Better Collective and Gentoo Media. The company differentiates itself through a portfolio of high quality branded websites proprietary technology that reduces page load times and optimizes ad placement and a track record of consistent organic growth. Its diversified revenue mix between marketing and data reduces reliance on any single product geography or customer type and gives it resilience amid shifting market dynamics.
The company’s customer base consists primarily of regulated online gambling operators sports betting operators casinos and media companies. It works with major industry participants including Flutter DraftKings BetMGM Caesars Bet365 ESPNBet Entain and Evoke. In addition it serves data customers such as prediction markets market makers and fantasy sports platforms. The firm reports that its top ten customers accounted for twenty five percent of total revenue in 2025 and that no single customer exceeded five percent of sales in that year indicating a broad and diversified client roster.