GoHealth, Inc. (NASDAQ: GOCO)

GoHealth, Inc. operates a leading health insurance marketplace and Medicare-focused digital health company that helps consumers shop, compare, and enroll in Medicare plans through its scalable end-to-end platform. The company’s mission is to ensure consumers’ peace of mind when making healthcare decisions so they can focus on living life. GoHealth offers a broad selection of Medicare Advantage, Medicare Supplement, and prescription drug plans, and also provides related services such as GoHealth Protect, which includes guaranteed acceptance life insurance. Its platform is available in all 50 states and the District of Columbia, partnering with health plans that provide access to high-quality options nationwide. Proprietary technology integrates artificial intelligence and machine learning to match consumers with suitable health plans while supporting health plan partners in acquiring members efficiently. Since inception, GoHealth’s licensed agents have facilitated the enrollment of millions of consumers in Medicare plans.

GoHealth, Inc. generates revenue primarily through commissions received from health plan partners when its agents or its outsourced network enroll consumers in Medicare plans, which is classified as agency revenue. Agency revenue includes both commission payments and partner marketing or other fees paid by health plans for policies placed through the company’s platform. The company also earns non-agency revenue from services that support enrollment and engagement activities, such as lead generation, customer care, and technology platforms, where it does not act as the agent of record. Non-agency revenue is derived from offerings like GoHealth Protect and other ancillary services that assist consumers with benefits access and ongoing engagement. GoHealth does not collect premiums or fees directly from consumers for the policies it helps place. In addition, health plan partners sometimes provide marketing development funds to the company as part of their contractual relationships.

GoHealth, Inc. holds a strong position in the Medicare-focused digital health marketplace, competing with firms such as eHealth, Inc. and SelectQuote, Inc. Its competitive advantages include a proprietary technology platform that uses artificial intelligence and machine learning to optimize lead scoring, agent matching, and plan selection, as well as a scalable omnichannel marketing engine. The company maintains long-standing relationships with major health plan partners, including UnitedHealthcare, Humana, Elevance Health, Aetna, and Centene, which provide a steady source of demand for its services. These partnerships enable GoHealth to offer a broad range of plan choices while leveraging the partners’ brand recognition and financial strength. The Medicare-eligible population is projected to grow from approximately 63 million in 2020 to over 93 million by 2060, creating a expanding addressable market for the company’s services. In 2025, about 54% of Medicare beneficiaries, or roughly 34 million individuals, were enrolled in Medicare Advantage plans, reflecting the increasing preference for private Medicare options. GoHealth’s focus on Medicare products allows it to capitalize on demographic trends and the shift toward digital enrollment, which has reduced reliance on traditional field agent models.

GoHealth, Inc. serves two primary customer groups: individual Medicare-eligible consumers seeking health plan options and the health plan partners that supply those plans. The company’s consumer base includes the approximately 68 million Americans eligible for Medicare, with about 11,000 individuals becoming eligible each day. As of 2025, approximately 34 million Medicare beneficiaries were enrolled in Medicare Advantage plans, representing more than half of the eligible population. GoHealth also serves specialized populations through its Special Needs Plans, which cater to individuals with dual eligibility for Medicare and Medicaid or specific chronic conditions. On the partner side, the company works with leading national insurers such as UnitedHealthcare, Humana, Elevance Health, Aetna, and Centene, which rely on its platform to reach and enroll Medicare beneficiaries across all states. These relationships are non‑exclusive and terminable on short notice, yet they have historically resulted in strong retention rates for both GoHealth and its health plan partners.