Getty Images Holdings, Inc. is a global provider of visual content solutions, offering creative and editorial imagery, video, music, and generative AI services to customers worldwide. The company operates through its core brands Getty Images, iStock, and Unsplash, serving enterprises, small and medium-sized businesses, and individual creators. Getty Images Holdings, Inc. generates revenue primarily through the licensing of visual content via e-commerce platforms,…
Getty Images Holdings, Inc. is a global provider of visual content solutions, offering creative and editorial imagery, video, music, and generative AI services to customers worldwide. The company operates through its core brands Getty Images, iStock, and Unsplash, serving enterprises, small and medium-sized businesses, and individual creators. Getty Images Holdings, Inc. generates revenue primarily through the licensing of visual content via e-commerce platforms, subscription models, and custom content assignments.
The company generates revenue by licensing its extensive library of visual assets, including photos, illustrations, vectors, videos, music, and generative AI-generated content. Revenue streams include à la carte purchases, subscription plans such as Premium Access on Getty Images, iStock subscriptions, and Unsplash+, as well as custom content creation and API integrations. Getty Images Holdings, Inc. serves a diverse customer base ranging from corporate enterprises and media agencies to small businesses and individual content creators, with a growing emphasis on recurring revenue from annual subscription products.
The company operates through the following segments: Creative, Editorial, and Other.
- Creative: This segment comprises royalty-free photos, illustrations, vectors, videos, and generative AI services released for commercial use across subjects such as lifestyle, business, science, health, wellness, beauty, sports, transportation, and travel. Creative content is sourced from a broad network of professional, semi-professional, and amateur creators, many of whom are exclusive to Getty Images. The segment includes the Getty Images, iStock, and Unsplash brands, which deliver content through premium account management, e-commerce platforms, and API integrations.
- Editorial: This segment consists of photos and videos covering entertainment, sports, and news, combining contemporary event coverage with one of the largest privately held photographic archives globally. Getty Images Holdings, Inc. invests in a dedicated editorial team of over 115 staff photographers and videographers to produce original content, supplemented by contributions from more than 75 exclusive editorial content partners such as AFP, Disney, Globo, ITN, Bloomberg, BBC Studios, CBS, The Boston Globe, Fairfax Media, NBC News Archives, and Sky News. Editorial content is distributed globally and supports news outlets, broadcasters, publishers, and corporate clients requiring timely and archival visual coverage.
- Other: This segment includes data access and licensing, music licensing, digital asset management, distribution services, and print sales, representing a smaller but diversified portion of total revenue. Getty Images Holdings, Inc. leverages its proprietary platform to offer metadata, search capabilities, and digital asset management tools that complement its core visual content offerings. The Other segment supports customers seeking integrated solutions for content workflows, rights management, and multimedia distribution across digital and print channels.
Getty Images Holdings, Inc. holds a leading position in the global visual content industry, competing with established players such as Shutterstock, Adobe Stock, and 123RF, as well as emerging generative AI providers like Midjourney and DALL-E. The company’s competitive advantages stem from its exclusive contributor network of over 83,000 artists, its extensive archive of over 645 million assets, and its proprietary technology platform enabling AI-enhanced search, metadata tagging, and natural language processing. Strategic investments in generative AI services, such as Generative AI by Getty Images and Generative AI by iStock, further differentiate its offerings by ensuring commercial safety and contributor compensation for training data use.
Getty Images Holdings, Inc. serves customers across corporate, agency, and media sectors, with corporate clients contributing approximately 59%, media 29%, and agency 12% of revenue for the year ended December 31, 2025. The company maintains strong relationships with long-tenured customers, as over 70% of booked revenues in 2025 came from clients with a tenure of 10 years or more. Getty Images Holdings, Inc. also serves a broad base of small businesses, individual creators, and developers through its iStock and Unsplash platforms, which support integrations with services like Canva, Adobe Creative Cloud, WordPress, and various mobile apps and plugins.