Six Flags Entertainment Corporation/NEW (NYSE: FUN)

Six Flags Entertainment Corporation/NEW operates as North America's largest regional amusement park operator, managing a portfolio of 26 amusement parks, 15 separately gated water parks, and nine resort properties. The company's operations span the United States, Mexico, and Canada, with a focus on providing family-oriented recreational facilities that cater to all age groups. The parks are designed to offer clean, attractive environments with exciting rides and immersive entertainment, appealing to both families and young adults. The company's seasonal operations peak during the summer months, particularly from Memorial Day through Labor Day, with a significant portion of its revenue generated during July and August.

Six Flags Entertainment Corporation/NEW generates revenue through multiple streams, including sales of admission tickets to its amusement and water parks, as well as income from food, merchandise, and game purchases made by visitors. Additionally, the company earns revenue from the sale of accommodations and other extra-charge products, such as resort stays and special event tickets. The company's customer base primarily consists of families and young people aged 12 through 24, who are attracted to the parks' combination of thrilling rides, live entertainment, and a wholesome atmosphere.

• Cedar Point: Located in Sandusky, Ohio, Cedar Point features four hotels, three marinas, an upscale campground, and the nearby Cedar Point Sports Center. The park includes attractions such as Hotel Breakers, Castaway Bay Indoor Waterpark Resort, Cedar Point's Express Hotel, and Sawmill Creek Resort. Cedar Point serves the Cleveland and Detroit markets.

• Valleyfair: Situated in Shakopee, Minnesota, Valleyfair caters to the Minneapolis-St. Paul market, offering a variety of rides and entertainment options.

• Dorney Park: Located in Allentown, Pennsylvania, Dorney Park serves the Philadelphia and New York markets, providing a range of attractions and entertainment.

• Worlds of Fun: Based in Kansas City, Missouri, Worlds of Fun includes Worlds of Fun Village, an upscale campground, and serves the Kansas City market.

• Knott's Berry Farm: Located in Buena Park, California, Knott's Berry Farm features Knott's Hotel and Knott's Berry Farm Soak City, catering to the Los Angeles market.

• Michigan's Adventure: Situated in Muskegon, Michigan, Michigan's Adventure serves the Grand Rapids market.

• California's Great America: Located in Santa Clara, California, California's Great America serves the San Jose, San Francisco, and Sacramento markets.

• Canada's Wonderland: Based in Vaughan, Ontario, Canada, Canada's Wonderland serves the Canadian market.

• Carowinds: Located in Charlotte, North Carolina, and Fort Mill, South Carolina, Carowinds features Camp Wilderness Resort and a SpringHill Suites by Marriott hotel, serving the Charlotte, Greensboro, and Greenville markets.

• Kings Dominion: Situated in Doswell, Virginia, Kings Dominion includes Kings Dominion KOA Campground and serves the Richmond, Norfolk, Baltimore, and Washington, D.C. markets.

• Kings Island: Located in Mason, Ohio, Kings Island serves the Cincinnati, Columbus, Louisville, and Indianapolis markets.

• Schlitterbahn Waterpark and Resort New Braunfels: Based in New Braunfels, Texas, this water park features The Resorts at Schlitterbahn New Braunfels and serves the San Antonio and Austin markets.

• Schlitterbahn Waterpark Galveston: Located in Galveston, Texas, this water park serves the Houston market.

• Frontier City: Situated in Oklahoma City, Oklahoma, Frontier City includes Six Flags Hurricane Harbor Oklahoma City and serves the Oklahoma City market.

• La Ronde: Located in Montreal, Quebec, Canada, La Ronde serves the Canadian market.

• Six Flags Darien Lake: Based in Corfu, New York, Six Flags Darien Lake features Six Flags Darien Lake Hotel & Campground and serves the Buffalo market.

• Six Flags Discovery Kingdom: Located in Vallejo, California, and Concord, California, Six Flags Discovery Kingdom includes Six Flags Hurricane Harbor Concord and serves the San Francisco and Sacramento markets.

• Six Flags Fiesta Texas: Situated in San Antonio, Texas, Six Flags Fiesta Texas serves the San Antonio and Austin markets.

• Six Flags Great Adventure: Located in Jackson, New Jersey, Six Flags Great Adventure features Savannah Sunset Resort & Spa and Six Flags Hurricane Harbor New Jersey, serving the New York City and Philadelphia markets.

• Six Flags Great America: Based in Gurnee, Illinois, Six Flags Great America includes Six Flags Hurricane Harbor Chicago and serves the Chicago and Milwaukee markets.

• Six Flags Great Escape Resort: Situated in Queensbury, New York, Six Flags Great Escape Resort features Six Flags Great Escape Lodge & Indoor Water Park and serves the Albany market.

• Six Flags Hurricane Harbor Phoenix: Located in Glendale, Arizona, this water park serves the Phoenix market.

• Six Flags Hurricane Harbor Rockford: Based in Cherry Valley, Illinois, this water park serves the Chicago and Milwaukee markets.

• Six Flags Hurricane Harbor Splashtown: Situated in Spring, Texas, this water park serves the Houston market.

• Six Flags Magic Mountain: Located in Valencia, California, Six Flags Magic Mountain includes Six Flags Hurricane Harbor Los Angeles and serves the Los Angeles market.

• Six Flags Mexico: Based in Mexico City, Mexico, and Oaxtepec, Morelos, Mexico, Six Flags Mexico features Six Flags Hurricane Harbor Oaxtepec and serves the Mexican market.

• Six Flags New England: Situated in Agawam, Massachusetts, Six Flags New England serves the Boston, Hartford, and Providence markets.

• Six Flags Over Georgia: Located in Austell, Georgia, and Marietta, Georgia, Six Flags Over Georgia includes Six Flags White Water and serves the Atlanta market.

• Six Flags Over Texas: Based in Arlington, Texas, Six Flags Over Texas features Six Flags Hurricane Harbor Arlington and serves the Dallas-Fort Worth market.

• Six Flags St. Louis: Situated in Eureka, Missouri, Six Flags St. Louis serves the St. Louis market.

Six Flags Entertainment Corporation/NEW holds a prominent position within the amusement park industry, competing with other destination and regional amusement parks, as well as various forms of entertainment and recreational activities. The company's competitive advantages include the uniqueness and perceived quality of its rides and attractions, proximity to metropolitan areas, the atmosphere and cleanliness of its parks, and the quality and variety of its food and immersive entertainment offerings. The company's parks are highly competitive with other parks and forms of entertainment, offering a variety of high-quality rides, attractions, and restaurants within a family-friendly atmosphere. Additionally, Six Flags Entertainment Corporation/NEW benefits from the limited supply of real estate appropriate for amusement park development, substantial capital investment requirements, long development lead-time, and zoning restrictions, which make it difficult for new competitors to enter the market.

The company's general customer base consists of families and young adults aged 12 through 24, who are attracted to the parks' combination of thrilling rides, live entertainment, and a wholesome atmosphere. The company's parks are located in geographically diverse markets across the United States, Mexico, and Canada, serving each of the top 10 designated market areas. Six Flags Entertainment Corporation/NEW attracts its guests through multichannel marketing and promotional programs tailored to the unique characteristics of each market and designed to maximize the impact of specific park attractions and product introductions. The company also seeks to develop long-term corporate sponsorships and co-marketing relationships with well-known national and regional brands that align with its values and strategy.