Freeze Tag FRZT

Freeze Tag, Inc. is a creator of location based mobile social games designed for consumers and businesses. The company develops and publishes free to play titles that users can download on smartphones and tablets. Players enjoy the core game at no cost and may purchase virtual items or additional features to enhance their experience. Freeze Tag also provides technology and services to enterprises seeking to use location based gaming for marketing and brand engagement. An example of this business offering is the Eventzee platform which enables private scavenger hunts in venues such as malls, trade shows, corporate events and campuses. The company was formed in October 2017 when Rob Vardeman, former President of Munzee Inc., joined Craig Holland and Mick Donahoo through a merger to strengthen its team.

Freeze Tag generates revenue primarily through its free to play mobile games by selling virtual goods and premium features within the applications. The company also earns income from licensing its game software to third party platforms and from providing customized location based solutions to corporate clients. Revenue from the Eventzee service comes from fees charged to businesses that create private scavenger hunts for promotional or internal events. Additionally, the firm previously derived revenue from merchandise sales through its now closed subsidiary Space Coast Geo Store, LLC. Overall, the company's business model relies on user engagement, in app purchases and service contracts to produce sales.

Freeze Tag operates in the competitive market for location based and social mobile games where numerous developers offer similar free to play experiences. The company differentiates itself by using proprietary technology and advanced data analytics to dynamically adjust gameplay and optimize revenue generation. Its focus on real world interaction through geofencing and location aware features provides a distinct edge over traditional mobile games that rely solely on virtual environments. While the filing does not name specific competitors, Freeze Tag's offerings such as Munzee and WallaBee place it alongside other pioneers of augmented reality and geocaching style entertainment.

The company serves a broad consumer base of players who download its free to play games and make in app purchases to enhance gameplay. It also serves business clients that use the Eventzee solution to create branded scavenger hunts for marketing, employee engagement or educational purposes. Specific customer names are not disclosed in the filing, but the user community includes hundreds of thousands of active participants across its games. The former merchandise subsidiary Space Coast Geo Store, LLC previously catered to geocaching enthusiasts before its operations were discontinued.