Branded Retail was Flowers Foods’s largest product and service line in fiscal 2026, bringing in $3.46B of $5.26B (66%).
| Product and Service | FY 2010 | FY 2011 | FY 2011 | FY 2012 | FY 2013 | FY 2015 | FY 2016 | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2021 | FY 2022 | FY 2022 | FY 2023 | FY 2024 | FY 2026 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Branded Retail | $3.26B | $3.26B | $3.46B | ||||||||||||||
| Other | $1.83B | $1.84B | $1.79B | ||||||||||||||
| Non-Retail & Other | — | — | — | ||||||||||||||
| Store Branded Retail | — | — | — | ||||||||||||||
| Total | $5.09B | $5.10B | $5.26B |
Flowers Foods brought in $5.26B from its two product and service lines in fiscal 2026, the year ended January 3, 2026. That was up 3.0% from $5.10B in fiscal 2024, the previous year with figures. Branded Retail was the largest at $3.46B (65.9%), ahead of Other at $1.79B (34.1%).
Compared with fiscal 2024, the previous year with figures, Branded Retail grew 6.2% to $3.46B, while Other fell 2.7% to $1.79B. From fiscal 2023 to 2026, combined revenue from these lines grew from $5.09B to $5.26B, a compound annual growth rate of 1.1%. Branded Retail's share of the total rose from 64.1% to 65.9%.
Dsd was Flowers Foods’s largest segment in fiscal 2017, bringing in $3.32B of $3.92B (85%).
| Statement Business Segments | FY 2010 | FY 2011 | FY 2011 | FY 2012 | FY 2013 | FY 2015 | FY 2016 | FY 2016 | FY 2017 |
|---|---|---|---|---|---|---|---|---|---|
| Dsd | $3.16B | $3.18B | $3.28B | $3.32B | |||||
| Warehouse | $593.37M | $599.16M | $642.71M | $602.17M | |||||
| Warehouse Delivery | — | — | — | — | |||||
| Sales From Dsd To Warehouse | — | — | — | — | |||||
| Sales From Dsd To Warehouse Delivery | — | — | — | — | |||||
| Sales From Warehouse To Dsd | — | — | — | — | |||||
| Sales From Warehouse Delivery To Dsd | — | — | — | — | |||||
| Total | $3.75B | $3.78B | $3.93B | $3.92B |
Flowers Foods brought in $3.92B from its two segments in fiscal 2017, the year ended December 30, 2017. That was down 0.2% from $3.93B in fiscal 2016. Dsd was the largest at $3.32B (84.6%), ahead of Warehouse at $602.17M (15.4%).
Compared with fiscal 2016, Dsd grew 1.0% to $3.32B, while Warehouse fell 6.3% to $602.17M. From fiscal 2015 to 2017, combined revenue from these segments grew from $3.75B to $3.92B, a compound annual growth rate of 2.3%. Dsd's share held steady at about 84.6%.
As Previously Reported was Flowers Foods’s largest revenue line in fiscal 2013, bringing in $3.75B of $3.73B (100%).
| Statement Scenario | FY 2012 | FY 2013 |
|---|---|---|
| As Previously Reported | $3.05B | $3.75B |
| Revisions | -$15.37M | -$18.39M |
| Total | $3.03B | $3.73B |
Flowers Foods brought in $3.73B from its two revenue lines in fiscal 2013, the year ended December 28, 2013. That was up 23.1% from $3.03B in fiscal 2012. As Previously Reported was the largest at $3.75B (100.5%).
The total is net of Revisions, which took $18.39M off revenue in fiscal 2013.
Flowers Foods (FLO) reports its revenue by product and service, by statement business segments and by statement scenario. In fiscal 2026, Branded Retail was its largest product and service line, bringing in $3.46B (65.9% of the total), followed by Other at $1.79B (34.1%).
Branded Retail was Flowers Foods' largest product and service line in fiscal 2026, bringing in $3.46B, or 65.9% of the $5.26B total across its two product and service lines.
Dsd was Flowers Foods' largest segment in fiscal 2017, bringing in $3.32B, or 84.6% of the $3.92B total across its two segments.
As Previously Reported was Flowers Foods' largest revenue line in fiscal 2013, bringing in $3.75B, or 100.5% of the $3.73B total across its two revenue lines.
Dsd grew faster than Warehouse in fiscal 2017, up 1.0% from $3.28B to $3.32B. Warehouse fell 6.3% to $602.17M.
Every figure comes from Flowers Foods' annual financial filings, as reported. Each line keeps the name Flowers Foods gives it, and years follow its fiscal calendar.
Flowers Foods' revenue by product and service goes back to fiscal 2010, with figures through fiscal 2026. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.