Escalade, Incorporated operates in one business segment: Sporting Goods under the Escalade Sports brand. The company designs, manufactures, imports, and distributes sporting goods and recreational products across multiple categories including basketball goals, archery equipment, table tennis, fitness systems, game tables, water sports, billiards, darts, and outdoor games. Headquartered in Evansville, Indiana, Escalade leverages over 95 years of industry experience to serve…
Escalade, Incorporated operates in one business segment: Sporting Goods under the Escalade Sports brand. The company designs, manufactures, imports, and distributes sporting goods and recreational products across multiple categories including basketball goals, archery equipment, table tennis, fitness systems, game tables, water sports, billiards, darts, and outdoor games. Headquartered in Evansville, Indiana, Escalade leverages over 95 years of industry experience to serve retailers and consumers through diverse channels such as major sporting goods stores, specialty dealers, online platforms, direct-to-consumer e-commerce, department stores, and mass merchants.
Escalade generates revenue through the sale of its widely recognized sporting goods brands to retailers and end-users. The company earns income by manufacturing products in the United States and sourcing imported goods from contract manufacturers in South America and Asia. Revenue is derived from both wholesale distribution to retail partners and direct-to-consumer sales via e-commerce platforms. The company's product portfolio includes owned and distributed brands that cater to recreational, competitive, and fitness-oriented consumers across indoor and outdoor activity segments.
The company operates through the following segments: Sporting Goods (Escalade Sports).
- Sporting Goods (Escalade Sports): This segment encompasses the full range of Escalade’s product development, manufacturing, importation, and distribution activities. It includes basketball goals such as Goalrilla™, Goalsetter®, Goaliath®, Silverback®, and Hoopstar®; archery products bearing brands like Bear Archery®, Trophy Ridge®, Gold Tip™, Bee Stinger™, Cajun Bowfishing®, SIK®, and BearX™; table tennis equipment distributed under the STIGA® and Ping-Pong® brands; fitness offerings including The STEP®, Lifeline®, Kettleworx®, Natural Fitness®, PER4M®, USW®, and adidas® Fitness lines; and pickleball products branded Onix® and DURA®. Additional categories cover play systems like Woodplay® and Jack & June®, game tables for hockey and soccer under Triumph™, Atomic®, American Legend®, HJ Scott®, and Air-Hockey®, billiards tables and accessories from American Heritage Billiards®, Brunswick Billiards®, Cue&Case®, Lucasi®, Mizerak®, PureX®, Rage®, Players®, Minnesota Fats®, and Mosconi™, darting products under Unicorn®, Arachnid®, Accudart®, and DMI®, and outdoor games such as Victory Tailgate®, Triumph™, Zume Games®, ACL®, AllCornhole™, and various cornhole and toss games.
Escalade holds a leading market position in several niche sporting goods categories, particularly in residential in-ground basketball goals, table tennis tables, and archery bows. The company differentiates itself through a portfolio of well-established brands, long-standing manufacturer relationships, and a history of strategic acquisitions that have expanded its presence in archery, fitness, billiards, and outdoor recreation. While facing competition from larger, more diversified sporting goods manufacturers, Escalade competes on brand recognition, product quality, and its ability to serve both specialty and mass-market retail channels effectively.
Escalade serves a broad customer base that includes major sporting goods retailers, specialty dealers, key online retailers, direct-to-consumer e-commerce customers, traditional department stores, and mass merchants. In both 2024 and 2025, one customer accounted for approximately 19% of the company’s revenues, while another represented 11% in 2025 and 13% in 2024. As of December 31, 2025, about 23% of total accounts receivable were tied to a single customer, compared to 25% as of December 31, 2024, indicating a moderate level of revenue concentration among top retail partners.
Sector: Consumer Cyclical
Industry: Leisure
CIK: 0000033488