eHealth, Inc. (NASDAQ: EHTH)

eHealth, Inc. is a leading private health insurance marketplace that operates a technology and service platform providing consumer engagement education and health insurance enrollment solutions.

The company generates revenue primarily from commission payments received from health insurance carrier partners for policies sold on their behalf and also earns additional revenue from sponsorship and advertising programs technology licensing captive arrangements and post enrollment services. Consumers do not pay for the platform revenue is derived from carriers.

The company operates through the following segments: Medicare segment and Employer and Individual (E&I) segment.

• Medicare segment: This segment offers consumer engagement education and enrollment for Medicare related health insurance plans including Medicare Advantage Medicare Supplement Medicare Part D prescription drug plans and ancillary products such as dental vision and hospital indemnity insurance it receives commission payments from carriers and generates other revenue from Medicare advertising programs non broker of record fee arrangements and post enrollment services.

• Employer and Individual (E&I) segment: This segment markets individual and family health insurance plans employer plans including small business health insurance and Individual Coverage Health Reimbursement Arrangements (ICHRAs) and ancillary products such as short term dental and vision plans it earns commission revenue from carriers and additional revenue from online sponsorship technology licensing and captive arrangements.

eHealth, Inc. holds a strong position as a leading private health insurance marketplace competing against government exchanges health insurance carriers other agents and brokers and internet marketers its competitive advantages stem from an omnichannel consumer engagement platform proprietary plan recommendation technology extensive carrier relationships with over 180 insurers and a trusted brand that provides unbiased transparent plan comparisons.

The company’s customer base consists of health insurance carriers that pay commissions for policies sold through its platform and the consumers Medicare eligible beneficiaries individuals under 65 seeking individual or family coverage and small businesses that use the service to research compare and enroll in health insurance plans.