Salesforce CRM Insider Ownership

NYSE CRM

$246.70 +10.75 (+4.56%)

As of: Oct 15, 2026 · 3:59 PM EDT

Insider Holdings by Owner

16.51Mn Shares

Insider Ownership Statistics

as of 30 Sep, 2026

Insider Ownership

3.22%

▲+0.165% pp QoQ

Shares Held by Insiders

26.48Mn

filed for Sep 2026

▼-0.07% QoQ

Shares Outstanding

823.00Mn

823,000,000 shares

Direct Holdings

12.46Mn

Indirect: 14.02Mn

Net Shares Traded (QoQ)

-19.65K

net selling in Sep 2026

Insiders Holding Shares

with Form 4 holdings on file

Shares Owned by Insiders

Shares held % of outstanding

Latest —

Average ownership —

Peak ownership —

Shares Purchased/Sold by Insiders

Bought Sold

Latest quarter —

Net over range —

Buying quarters —

Insider Ownership Summary

Updated Oct 11, 2026

In the last 12 months, insiders at Salesforce made open-market purchases of $27.52 million (107.25K shares) and open-market sales of $42.26 million (176.93K shares).

By number of insiders, Salesforce saw 3 insiders buy and 4 insiders sell on the open market over the past 12 months.
Among Salesforce insiders, G. Mason Morfit (Director) led open-market buying over the past 12 months with $25.02 million of purchases (96K shares); the latest was on December 5, 2025.
Meanwhile, the largest open-market sales of CRM in the past 12 months were by Parker Harris (Co-Founder and CTO, Slack), totaling $31.61 million (134.66K shares), most recently on December 2, 2025.
Salesforce's latest insider trade on the open market was a purchase of 4.18K shares for $999,451 by David Blair Kirk (Director) on September 18, 2026.
In transactions other than open-market trades, Salesforce insiders received 89.35K shares in stock awards, acquired 237.5K shares through option exercises and conversions, gave up 89.64K shares to cover taxes or exercise prices and gave away 16K shares as gifts over the past 12 months.
Business Quant data shows Salesforce insiders holding 26.48Mn shares in total in their latest Form 4 filings, down 0.07% from 26.5Mn shares at the end of Q2 2026 and up 0.82% from 26.27Mn shares at the end of Q3 2025.
Direct holdings account for 12.46Mn shares (47.05%) of CRM's insider total, and indirect holdings through trusts, partnerships and family members for 14.02Mn shares (52.95%).
Per Business Quant, 21 insiders of CRM hold shares, counting officers, directors and 10% owners who have filed a Form 4 in the past two years.
Salesforce's top three insider holders by shares held are Marc Benioff (Chair and CEO, 22.04Mn shares), G. Mason Morfit (Director, 3Mn shares) and Parker Harris (Co-Founder, 1.08Mn shares).
Marc Benioff holds 83.23% of the combined insider position in Salesforce.
Institutional investors held 80.69% of Salesforce stock at the end of Q2 2026, while the latest Form 4 filings of its insiders account for about 3.22%; other investors, including the public, hold roughly 16.09%.
Over the trailing 12 months, 19 insiders reported transactions in CRM stock across 117 Form 4 filings.
The insider holdings and trades above for Salesforce reflect Form 4 filings through September 23, 2026.

Form 4 Holdings

Insiders Holding CRM

Insiders 27

Shares held 16.51Mn

Of outstanding 2.01%

#	Insider	Position	Direct	Indirect	Total	Share of Insiders	Last Filed
1	Marc Benioff	Chair And Ceo	11,934,486	0	11,934,486	72.3%	23 Apr, 2026
2	G Mason Morfit	Director, Other	0	2,994,509	2,994,509	18.1%	08 Dec, 2025
3	Bret Steven Taylor	Vice Chair Of The Board, Coceo	901,945	0	901,945	5.5%	23 Jan, 2023
4	Parker Harris	Co Founder	164,568	0	164,568	1.0%	23 Sep, 2026
5	Alan G Hassenfeld	Director	84,517	0	84,517	0.5%	23 May, 2023
6	Srinivas Tallapragada	Chief Eng/Cust Success Officer	71,067	0	71,067	0.4%	23 Jul, 2026
7	Robin L Washington	President And Cofo	49,750	0	49,750	0.3%	23 Sep, 2026
8	Amy E Weaver	President And Cfo	46,750	0	46,750	0.3%	18 Mar, 2025
9	Miguel Milano	President And Coo	33,759	0	33,759	0.2%	23 Sep, 2026
10	R David Schmaier	Chief Product Impact Officer	33,273	0	33,273	0.2%	24 Apr, 2025
11	Sanford Robertson	Director	30,317	0	30,317	0.2%	23 May, 2023
12	Sabastian Niles	President And Clo	19,071	0	19,071	0.1%	23 Sep, 2026
13	David Blair Kirk	Director	18,748	0	18,748	0.1%	21 Sep, 2026
14	John Victor Roos	Director	17,289	0	17,289	0.1%	24 Aug, 2026
15	Gavin Patterson	Pres. Chief Revenue Officer	17,282	0	17,282	0.1%	25 Jul, 2022
16	Oscar Munoz	Director	13,990	0	13,990	0.1%	24 Aug, 2026
17	Sundeep G. Reddy	Evp Chief Accounting Officer	13,912	0	13,912	0.1%	23 Jan, 2026
18	Laura Alber	Director	10,413	0	10,413	0.1%	24 Aug, 2026
19	Brent Hyder	President/Chief People Officer	8,933	0	8,933	0.1%	31 Aug, 2023
20	Neelie Kroes	Director	8,490	0	8,490	0.1%	24 Aug, 2026
21	Brian Millham	Advisor To Ceo	6,487	0	6,487	0.0%	24 Apr, 2025
22	Arnold W Donald	Director	0	5,856	5,856	0.0%	24 Aug, 2026
23	Craig Conway	Director	5,437	0	5,437	0.0%	04 Sep, 2026
24	J. Mehra Sachin	Director	5,406	0	5,406	0.0%	24 Aug, 2026
25	Susan Wojcicki	Director	4,077	0	4,077	0.0%	23 May, 2024
26	Maynard G Jr Webb	Director	3,674	0	3,674	0.0%	26 May, 2026
27	Amy Chang	Director	2,173	0	2,173	0.0%	24 Aug, 2026

Each row is that insider’s most recently reported position, from Form 4 filings over the last 60 months — which is why this total does not tie to the quarterly series above, where a quarter counts only the insiders who filed in it. Shares held through a fund or institutional portfolio are counted on the institutional ownership page instead.

Form 4 Filings

29,074 Insider Transactions

Source SEC Form 4

Latest quarter Sep 2026

Date	Insider	Position	Transaction	Shares	Price	Value	Shares Held After	Ownership
22 Sep, 2026	Parker Harris	Co Founder	Acquired M	1,269	$0.00	$0	164,557	Direct
22 Sep, 2026	Robin L Washington	President And Cofo	Acquired M	1,831	$0.00	$0	50,658	Direct
22 Sep, 2026	Sabastian Niles	President And Clo	Acquired M	1,015	$0.00	$0	19,179	Direct
22 Sep, 2026	Miguel Milano	President And Coo	Acquired M	1,015	$0.00	$0	33,234	Direct
22 Sep, 2026	Sabastian Niles	President And Clo	Disposed F	562	$233.28	$131.10K	18,617	Direct
22 Sep, 2026	Robin L Washington	President And Cofo	Disposed F	908	$233.28	$211.82K	49,750	Direct
22 Sep, 2026	Parker Harris	Co Founder	Disposed F	630	$233.28	$146.97K	163,927	Direct
22 Sep, 2026	Miguel Milano	President And Coo	Disposed F	400	$233.28	$93.31K	32,834	Direct
22 Sep, 2026	Parker Harris	Co Founder	Acquired M	1,272	$0.00	$0	165,199	Direct
22 Sep, 2026	Sabastian Niles	President And Clo	Acquired M	1,017	$0.00	$0	19,634	Direct
22 Sep, 2026	Robin L Washington	President And Cofo	Disposed M	1,831	$0.00	$0	18,310	Direct
22 Sep, 2026	Miguel Milano	President And Coo	Acquired M	1,526	$0.00	$0	34,360	Direct
22 Sep, 2026	Miguel Milano	President And Coo	Disposed F	601	$233.28	$140.20K	33,759	Direct
22 Sep, 2026	Sabastian Niles	President And Clo	Disposed F	563	$233.28	$131.34K	19,071	Direct
22 Sep, 2026	Parker Harris	Co Founder	Disposed F	631	$233.28	$147.20K	164,568	Direct
22 Sep, 2026	Sabastian Niles	President And Clo	Disposed M	1,015	$0.00	$0	6,093	Direct
22 Sep, 2026	Miguel Milano	President And Coo	Disposed M	1,015	$0.00	$0	6,093	Direct
22 Sep, 2026	Miguel Milano	President And Coo	Disposed M	1,526	$0.00	$0	15,259	Direct
22 Sep, 2026	Sabastian Niles	President And Clo	Disposed M	1,017	$0.00	$0	10,173	Direct
22 Sep, 2026	Parker Harris	Co Founder	Disposed M	1,269	$0.00	$0	7,616	Direct

Showing 1 to 20 of 29,074 transactions