ZW Data Action Technologies Inc. (NASDAQ: CNET)

ZW Data Action Technologies Inc. is a holding company that conducts its businesses through subsidiaries outside mainland China and PRC subsidiaries and operating entities. The company primarily operates a one-stop service platform for clients in omni-channel advertising, precision marketing, influencer marketing, and data analysis management. It also develops blockchain-enabled web and mobile applications and provides software-as-a-service solutions. Additionally, the company offers intellectual property licensing services. Its core activities focus on delivering digital marketing and technology solutions to small and medium-sized enterprises.

ZW Data Action Technologies Inc. generates revenue by distributing the right to use search engine marketing services purchased from key search engines to improve sales lead conversion for clients' business promotion on mobile and computer searches. It provides internet advertising and related marketing services for clients' businesses. The company offers intellectual property licensing services and blockchain-based SaaS services. Revenue is derived from these four primary streams: search engine marketing distribution, internet advertising and marketing services, IP licensing, and blockchain-based SaaS offerings. For the year ended December 31, 2025, total revenue was US$4.61 million.

The company operates through the following segments: Internet advertising and related services, IP services, and blockchain-based SaaS services.

• The Internet advertising and related services segment includes omni-channel advertising, precision marketing, influencer marketing, and data analysis management. It provides tools for building sales channels through franchisees, sales agents, distributors, and resellers. It offers customized Internet marketing and advertising services across communication channels using intelligent promotion systems. It generates sales lead information and bundles services with traffic generation, search-engine optimization, and marketing tools. For the year ended December 31, 2025, this segment generated US$3.7 million in revenue, accounting for 81% of total revenue.

• The IP services segment involves the development and monetization of intellectual property rights on agent management, marketing data management, targeted marketing, and mass marketing systems and technologies. The company acquired Rahula Group, which owns 100% equity in Shenzhen Shangye Business Consulting Services Co., Ltd., and licenses its IP to customers. For the year ended December 31, 2025, IP licensing services generated approximately US$0.26 million in revenue.

• The blockchain-based SaaS services segment provides one-stop blockchain-powered enterprise management solutions via the BIF platform, including NFT management, data record and storage, share and storage modules, and membership management. The company also engages in the purchase and sale of mobile applications with blockchain functionalities. For the year ended December 31, 2025, this segment generated approximately US$0.62 million in revenue.

ZW Data Action Technologies Inc. operates in the competitive digital advertising and technology services industry, facing competition from other Internet advertising companies in China and international marketing agencies outside mainland China. Key competitors include firms distributing search engine marketing services and those operating advertising portals for SMEs such as Zhong Shi Lian Dong Technology, Shenzhen Jiu Xing Hu Dong Technology, Hao Shang Hui Media, 78.cn, zhaoshangbang.com, and 1637.com. The company competes on network size and coverage, location, price, range of services, and brand name. Its competitive advantages stem from over 17 years of experience serving China’s SME sector, deep operational insight into customer acquisition and revenue scaling, and strategic shifts toward higher-margin services like influencer marketing and AI-enabled solutions.

The company serves small and medium-sized enterprises seeking digital marketing, advertising, influencer marketing, data analysis, blockchain-based SaaS, and intellectual property licensing solutions. Its customer base consists primarily of SMEs looking to enhance visibility, generate sales leads, improve market positioning, and scale operations through technology-driven marketing services.